Braze, Inc.
BrazeReviews from AWS customer
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very easy to use and actually usefull
What do you like best about the product?
The most helpful things about braze for me were: Omni-Channel Engagement and Real-Time data processing.
What do you dislike about the product?
Complexity for beginners, the cost of the platform and the data points
What problems is the product solving and how is that benefiting you?
Fragmented customer engagement, lack of personalization and Inefficient marketing workflows
Powerful features, poor reporting
What do you like best about the product?
The breadth of things it can do and different types of comms can be built for many different use cases.
What do you dislike about the product?
Experimentation processes are built differently between campaigns and Canvas comms, making reporting and testing more cumbersome than it should be.
What problems is the product solving and how is that benefiting you?
I believe they are trying to improve their reporting and analytics capabilities so those processes can be more automated. We also like the catalogue feature and have already found a hacky way to use it to our advantage as a b2b2c company.
Powerful but frustrating
What do you like best about the product?
The ability to easily communicate with users without any dev work
What do you dislike about the product?
Targeting exactly the right user group can often be quite complex. In addition, it would be nice to be able to do more than just click on a message eg. Free text fields
What problems is the product solving and how is that benefiting you?
Being able to communicate with users without any dev work
User friendly, all-in-one marketing automation platform
What do you like best about the product?
Once setup and onboarded, Braze is very easy platform to use. I've found there to be a number of features straight out of the box that are available to you, while the ones that required a bit of Product/Dev time weren't difficult to implement.
The platform integrated well with our stack, which was one of our key requirements for its adoption orginally.
The platform integrated well with our stack, which was one of our key requirements for its adoption orginally.
What do you dislike about the product?
Not too much to dislike from my pov, really. The pricing can be a little bit black-boxed with some add-ons requiring additional spend. And I find the user events/segmentation to sometimes be a little imprecise.
What problems is the product solving and how is that benefiting you?
All-in-one multi channel automation platform which allows me, a single user, fluidity in optimising channels, content and other variables.
Great CRM Platform but Support Needs Improvement
What do you like best about the product?
Braze offers intuitive editing features, product cataloging, easy data segmentation features, and a robost campaign builder. The canvas is also miles ahead of its competition as far as filtering options.
What do you dislike about the product?
No chat support. Implementation in onboarding needs improvement. Braze implementation partners are more like consultants and not really hands-on in enablement, so plan to have your own internal team configure your account and migrate data and assets.
What problems is the product solving and how is that benefiting you?
Braze is a platform for customers who have a mobile-first audience. For customers who have mobile strategies around their app using SMS, push, and in-app features, Braze is top in that area compared to it's competitors.
Using Braze for MarTech
What do you like best about the product?
Cost and enhanced features for end to end campaign management
What do you dislike about the product?
Difficult to learn and understand as comapred to other tools.
What problems is the product solving and how is that benefiting you?
Manage client projects at a lower cost
A perfect switch from Hubspot
What do you like best about the product?
Detailed analytics and weekly summaries. And fantastic UI that's easy to get started with.
What do you dislike about the product?
Can be complex as times and requires talking to support to figure it out.
What problems is the product solving and how is that benefiting you?
We switched from Hubspot to have more control of our email campaigns and better understand how they were performing. And having it all in one system that could scale with our team and needs.
The best!!
What do you like best about the product?
Set of solutions in a single application
What do you dislike about the product?
Not all results are real to be able to apply it to a campaign in the case of the use I give it in Rappi.
What problems is the product solving and how is that benefiting you?
Sometimes I have had problems uploading images for an email. Also, the login time without logging out is very short and I understand the security issue, but I think it is short.
Powerful CRM
What do you like best about the product?
Braze provides our business with key integration and functionality. This allows us to execute effective campaigns.
What do you dislike about the product?
You get what you pay for. Braze Is definitely on the high-end, but worth it.
What problems is the product solving and how is that benefiting you?
It saves us a lot of time and effort. The number FTE needed has significantly reduced.
User-Friendly but alot of space for improvement
What do you like best about the product?
Comprehensive Multichannel Suppor as it supports wide communication channels which makes it way easier to engage with the target audience wherever they are. The user friendly interface helps setup be mucch easier and manages campaigns well. Hence, it simplifies the process. Drag and drop functions is very helpful too. Additionally, the capability to personalize allows targeted messaging based on the behavior and attributes.
What do you dislike about the product?
Some advanced features and customization are quite in depth and needs deep technical knowledge. This makes it hard and overwhelming for new users. The online guide could also be a little more informative. Althugh the interface is user friendly, it is quite overwhelming.
What problems is the product solving and how is that benefiting you?
Setting up and managing communications in multichannel can be done in one space.
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