Braze, Inc.
BrazeReviews from AWS customer
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Great platform and partner!
What do you like best about the product?
Fantastic integrations and great people to work with.
What do you dislike about the product?
Not applicable. Nothing to comment about this
What problems is the product solving and how is that benefiting you?
Engagement, retention, activation, etc for mobile app marketing - all measured well together, and reported back correctly.
We find immense value since having adopted Braze for our customer engagement efforts.
What do you like best about the product?
The intuitive UI and cross-channel marketing capabilities.
What do you dislike about the product?
Revenue reporting capability is lacking.
What problems is the product solving and how is that benefiting you?
Triggered messaging and personalization at different touchpoints of our customer's journey
I love Braze
What do you like best about the product?
I love the easy to use interface and how non marketers can easy use it to create simple and complex campaigns.
What do you dislike about the product?
Don't really dislike a whole lot, maybe my only area of improvement would be to fix reporting to also be able to analyze the data.
What problems is the product solving and how is that benefiting you?
I'm solving personalization, automatic sends and automation, being able to easy and quickly build templates.
The Braze Account Team has been top-notch from the initial contact.
What do you like best about the product?
The dashboard usability; the enthusiasm and deep knowledge of the Braze team.
What do you dislike about the product?
Nothing yet! We've been very happy thus far.
What problems is the product solving and how is that benefiting you?
PDI is establishing a multi-tenant solution to integrate our loyalty solutions tech stack with Braze to allow PDI customers to utilize a world-class CEM.
Using Braze
What do you like best about the product?
The training material is very good and the certifications are a great way to test your knowledge
Being able to create a multi-channel customer lifecycle that is personalised to speak to the right people at the right time is highly benefical when looking to drive engagement
Being able to create a multi-channel customer lifecycle that is personalised to speak to the right people at the right time is highly benefical when looking to drive engagement
What do you dislike about the product?
Not so much a dislike, but it would be great to see more in terms of reporting revenue
What problems is the product solving and how is that benefiting you?
Multi-channel communications across platforms
Great
What do you like best about the product?
We just finished our migration to Braze and I am happy with how easy it is to use
What do you dislike about the product?
One thing so far, it's that it lacks detailed reporting for SMS/MMS
What problems is the product solving and how is that benefiting you?
We had to migrate from SFMC
Best Customer Engagement Platform
What do you like best about the product?
The ease of use and the multiple channel options to engage with your users.
What do you dislike about the product?
It's important to have engineering support for the Braze to work optimally
What problems is the product solving and how is that benefiting you?
Proving a HIPPA compliant way to communicate and engage with our users. We are able to stay top of mind as a platform of choice for our users which leads to increased user activation and improved retention rates. Also we are able to leverage the analytics within Braze to showcase the ROI of the platform.
I like the potential
What do you like best about the product?
Braze is an excellent platform for customer engagement with a lot of features that i appreciate.Seamlesly integrate with other tools and platform, which allows an unified customer experience.
What do you dislike about the product?
I don't like that sometimes it take a lot to load. The platform can be complex for new users specially for advanced features. Additionally the cost can become quite hihg as your user base grows.
What problems is the product solving and how is that benefiting you?
Personalization at scale. Braze helps solve the challenge of delivering personalized content to a large customer base.
Marketing automation doesn't have to be difficult
What do you like best about the product?
It is easy and yet, full featured. It is the easiest marketing engagement platform to implement and operate and it is flexible to connect and operate with any system.
What do you dislike about the product?
It is not a dislike, but I'd like to see more features for the web, besides mobile.
What problems is the product solving and how is that benefiting you?
Braze allows my team to connect with customers through different channels keeping consistency and allowing a non-tech (not developers) marketing team to get the job done qwith minimum dependency on IT.
Great for testing new communication hypotheses
What do you like best about the product?
Has various communication formats and easy implementation
What do you dislike about the product?
Data doesn't always make sense when compared to our CDP.
What problems is the product solving and how is that benefiting you?
Testing new communication formats and improving our conversion rates
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