Braze, Inc.
BrazeReviews from AWS customer
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A perfect switch from Hubspot
What do you like best about the product?
Detailed analytics and weekly summaries. And fantastic UI that's easy to get started with.
What do you dislike about the product?
Can be complex as times and requires talking to support to figure it out.
What problems is the product solving and how is that benefiting you?
We switched from Hubspot to have more control of our email campaigns and better understand how they were performing. And having it all in one system that could scale with our team and needs.
The best!!
What do you like best about the product?
Set of solutions in a single application
What do you dislike about the product?
Not all results are real to be able to apply it to a campaign in the case of the use I give it in Rappi.
What problems is the product solving and how is that benefiting you?
Sometimes I have had problems uploading images for an email. Also, the login time without logging out is very short and I understand the security issue, but I think it is short.
Powerful CRM
What do you like best about the product?
Braze provides our business with key integration and functionality. This allows us to execute effective campaigns.
What do you dislike about the product?
You get what you pay for. Braze Is definitely on the high-end, but worth it.
What problems is the product solving and how is that benefiting you?
It saves us a lot of time and effort. The number FTE needed has significantly reduced.
User-Friendly but alot of space for improvement
What do you like best about the product?
Comprehensive Multichannel Suppor as it supports wide communication channels which makes it way easier to engage with the target audience wherever they are. The user friendly interface helps setup be mucch easier and manages campaigns well. Hence, it simplifies the process. Drag and drop functions is very helpful too. Additionally, the capability to personalize allows targeted messaging based on the behavior and attributes.
What do you dislike about the product?
Some advanced features and customization are quite in depth and needs deep technical knowledge. This makes it hard and overwhelming for new users. The online guide could also be a little more informative. Althugh the interface is user friendly, it is quite overwhelming.
What problems is the product solving and how is that benefiting you?
Setting up and managing communications in multichannel can be done in one space.
Flexible, simple and efficient
What do you like best about the product?
Braze is the best CRM & Marketing Automation tool that I have worked with so far. It is flexible, simple, and efficient and the team is improving features continuously. The possibilities are endless and they are always open to user suggestions. Braze team is very supportive and always happy to help with technical and business requirements.
What do you dislike about the product?
They are working on new dashboards and report features which is great.
What problems is the product solving and how is that benefiting you?
Braze is helping us to build up a 360 experience for our users. We use flows along our users' lifecycle.
Powerful omnichannel tool and only getting better!
What do you like best about the product?
The tool has multiple ways to integrate and to design campaigns giving all teams (Product, Marketing, Engineering) a chance to do develop things that align with them.
The braze product continues to evolve and the roadmap has a lot of new functionality monthly and quarterly.
Depending on your internal structure the implementation will be relatively smooth across channels, the email deliverablity team from Braze is great at setting up Email channel.
Depending on the scope of your implementation, the product can be quite easy to use, we have found integrating new types of Push notifcation work flows have been great to set up.
They have fantastic product integrations with other tools , cloud platforms. There is a lot you can achieve.
The braze product continues to evolve and the roadmap has a lot of new functionality monthly and quarterly.
Depending on your internal structure the implementation will be relatively smooth across channels, the email deliverablity team from Braze is great at setting up Email channel.
Depending on the scope of your implementation, the product can be quite easy to use, we have found integrating new types of Push notifcation work flows have been great to set up.
They have fantastic product integrations with other tools , cloud platforms. There is a lot you can achieve.
What do you dislike about the product?
The customer support process is not that simple, the response times are fantastic. However sometimes it is difficult to get assistance at the level you need quickly, although working through your CSM can aleviate this.
Braze support for engineering teams needs some improvements, it is great during onboarding and at lower levels of campaign difficulty. They do offer a Tech Lead you can pay anadditional cost for.
Testing campaigns and functionalty as a user can be difficult with more channels but once you get the hang of it and document it, it works fine but requires a couple steps.
Braze is still evolving in certain areas of ML, integretions like whatsapp and with Product feeds which means some competitors have stronger offerings, however they are moving quickly as the quarters go by so this should not be a negative but it is something to take note of depending on business objectives and speed to market.
Their In App channel needs enhacements for frequency controls and measuring attribution, there are work arounds however.
Braze support for engineering teams needs some improvements, it is great during onboarding and at lower levels of campaign difficulty. They do offer a Tech Lead you can pay anadditional cost for.
Testing campaigns and functionalty as a user can be difficult with more channels but once you get the hang of it and document it, it works fine but requires a couple steps.
Braze is still evolving in certain areas of ML, integretions like whatsapp and with Product feeds which means some competitors have stronger offerings, however they are moving quickly as the quarters go by so this should not be a negative but it is something to take note of depending on business objectives and speed to market.
Their In App channel needs enhacements for frequency controls and measuring attribution, there are work arounds however.
What problems is the product solving and how is that benefiting you?
Providing omnichannel experience for our customers. Certain integrations alleviate developer work required. Helping with speed to market for workflows.
Simple Omnichannel Marketing Automation Tool
What do you like best about the product?
Braze allows businesses to communicate with their customers across multiple channels such as email, push notifications, in-app messages, SMS, and more. This versatility ensures that messages can reach customers wherever they are most likely to engage.
What do you dislike about the product?
By focusing on improving the UI/UX design, Braze could enhance overall user satisfaction, increase adoption rates, and empower marketers to leverage its powerful features more effectively for their customer engagement strategies.
What problems is the product solving and how is that benefiting you?
Braze has helped us to engage with our customers across multiple channels such as email, push notifications, in-app messages, and SMS. This multichannel approach ensures that we can reach our customers wherever they are, increasing touchpoints and improving overall engagement.Using Liquids in Braze helped in personalization that has helped most of our customers engage and interact.By leveraging Trigger based events we were able to build a lot of customer journeys based on customer behaviour
very good in general, comfortable
What do you like best about the product?
its dynamic options and easy to use tool
What do you dislike about the product?
limited options of messages and push notifications
What problems is the product solving and how is that benefiting you?
customers churn and retenetion problems
Efficient customer engagement platform
What do you like best about the product?
As a relatively new user of Braze, I can say it was fairly simple to learn and to get started with, thanks in great part to their excellent and comprehensive learning center. They also offer decent customer support — my experience has been very positive as inquiries were responded to (and resolved) in a timely manner. I use Braze daily as part of my role and generally find it quite intuitive and convenient, allowing for ample customization options to make the product fit one's unique business needs and use cases.
What do you dislike about the product?
As someone who hadn't previously used any other similar products, I've found some rather strange UI/UX choices across the product, and I feel that there is plenty of room for improvement in terms of ease of use and scalability.
What problems is the product solving and how is that benefiting you?
Braze allows us to perform in-app marketing to targeted audiences. It benefits my organization in that the marketing tools Braze offers allow us to keep our users engaged with the product.
One of the best tool in the market
What do you like best about the product?
Braze wins fans with its deep user sorting letting marketers zero in on specific crowds. It shines in multi-channel outreach boosting how folks engage. The system dishes up real-time stats for quick tweaks. Users rave about its easy-to-use layout with drag-and-drop tools. Braze knocks it out of the park with custom-fit content for each person. It plays nice with other tech creating a smooth workflow. Folks dig the quick-to-respond help desk solid A/B testing options, and auto-features that make marketing a breeze. Loads of how-to guides and resources put the cherry on top for users.
What do you dislike about the product?
Braze has some drawbacks that users often grumble about. Newbies struggle with its complexity - it's no walk in the park to master.
What problems is the product solving and how is that benefiting you?
It lets companies slice and dice their audience leading to spot-on messages that pack a punch. The platform's up-to-the-minute data and insights shed light on user habits fine-tune campaigns, and spark quick smart choices. Real-time targeting via email and push alerts keeps interactions fresh and on-point ramping up user involvement. Automation perks streamline marketing tasks freeing up time and keeping user interactions on track. Braze plays nice with other tools and systems creating a smooth tech setup that amps up overall marketing muscle. These tricks of the trade give businesses a leg up by sparking more engagement putting smiles on customers' faces, and fattening up the bottom line.
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