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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,484 reviews
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External reviews are not included in the AWS star rating for the product.

    Marcella B. R.

Braze review from a Campaign Manager / Project Manager

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
What I like about Braze is the user friendly platform, it's easy to read and follow. Wheter you are creating a canvas or a batch Campaign.
I also like that they provide all sorts of material and study programs to help better understand this software
What do you dislike about the product?
What I don't like is that sometimes it takes time to download, even though I have fiber internet. I also don't know that there's no historical review of what was changed in the campaign, you can only see this when it's been launched. And even, there you cannot see the whole steps taking to work on that campaign.
What problems is the product solving and how is that benefiting you?
Braze is solving the complicity of having to touch the liquid HTML code and it's allowing it to be faster and easier even though you are not a software engineer.

    Kristen M.

I highly recommend Braze

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
I would highly recommend Braze for it's ease of use (excellent training resouces are provided and the UI is simple to pick up), their excellent customer support, and the wide-range of features.
What do you dislike about the product?
Anytime we find an issue with Braze, customer support quickly identifies and fixes the issue.
What problems is the product solving and how is that benefiting you?
The ability to target campaigns based on a huge amount of data

    Information Technology and Services

One of the best messaging solutions

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
It's easy to understand and schedule messages, it's very clear when it shows how many users will be affected, easy to schedule A/B tests, easy to schedule recurring or non-recurring messages. Overall very intuitive!
What do you dislike about the product?
I find it very frustrating not being able to access the list of emails that actually received a campaign. I think there's still a lot of room for improvement when it comes to post-send features!
What problems is the product solving and how is that benefiting you?
It helps me to target my campaigns as accurately as possible, ensuring that those who need to receive the message actually do! This helps me streamline internal processes (like payment reversals, for example) among other factors.

    Joseph C.

Packed with features and easy to get to grips with

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
Main benefits:
- Ease of use regardless of business size
- Excellent segmentation and personalisation features.
- Incredibly efficient and attentive Support team
- Scalability
- User-Friendly Interface:
What do you dislike about the product?
The analytics features aren't the best; we have to do most of this in a 3rd-party platform.
What problems is the product solving and how is that benefiting you?
Braze helps us to educate, inform and monetise our audience effectively across multiple touchpoints at every stage in their lifecycle.

    Marketing and Advertising

Braze Marketing Automation

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
The ability to track users journey through all the channels and the Canvas featurs really helps to build a custom user journey along with AI features to enhance the journey.
What do you dislike about the product?
Nothing to really dislike about the Braze tool
What problems is the product solving and how is that benefiting you?
1. Reaching users with their preferred channels
2. Creating Custom user journeys via Braze
3. Ability to launch games through IAM
4. Ability to send push ibteractions with custom user interactions

    Computer Software

Review 001

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
What I like best about Braze is its powerful and intuitive platform for creating personalized, cross-channel marketing campaigns that drive customer engagement and retention.
What do you dislike about the product?
What I dislike about Braze is its learning curve, which can be steep for new users unfamiliar with its advanced features and capabilities.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of fragmented customer engagement by providing a unified platform for personalized, cross-channel marketing campaigns, which benefits me by enabling more effective and cohesive communication with my audience, leading to increased customer retention and satisfaction.

    Chaitanya P.

Awesome Marketing automation platform

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
Cross-Channel Orchestration: The ability to integrate different channels (email, push, In-app, SMS, WhatsApp) in a single campaign enables seamless user messaging.

Real-time personalization: Dynamic and personalized messaging based on real-time user behavior, which helps in delivering relevant content to the right audience at the right time.

Braze Intelligent Timing: BIT has helped increase the user engagement
What do you dislike about the product?
Complex Setup: The initial setup and configuration of Braze will little complex.
What problems is the product solving and how is that benefiting you?
Personalization: Through the help of liquid, attributes and events , it has been wonder to personalize the communication.
Multi-Channel Campaign: Reaching out to the right user at the right time has been helpful to deliver the communication effectively.
Increasing User engagement across different channels

    Financial Services

Have been working with Braze for many years

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
Its user friendly. Other colleagues outside of CRM can also use it.
What do you dislike about the product?
There are still some smaller technical parts of Braze that need improvements. Moreover, their reporting is not as good as the rest of the CRM providers.
What problems is the product solving and how is that benefiting you?
Its user friendly. This allows more junior employees to be able to use it.

    Andre V.

Simple but very effective

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
It is user friendly but still retains a large feature list and can be very impactful if you use all the functionality
What do you dislike about the product?
The price is a little hight for the smaller businesses and the fact that each piece of data transfer is an additional credit used
What problems is the product solving and how is that benefiting you?
Integrating multiple platforms and onsite behaviour

    Robert V.

Solid mobile CRM & Email platform, not many competitors on that professional level

  • July 05, 2024
  • Review provided by G2

What do you like best about the product?
Canvas feature is very strong for overlooking complex lifecycles or campaign chains but also to analyze AB tests easily, adjust them. Easy handling of all features, fast and professional customer support. As CRM manager with knowledge how Braze is working, many doors are open to work for other companies also using Braze.
What do you dislike about the product?
The killed the Bonfire slack community BUUUUUUUUUUUUUU!!!! That was an amazing workspace to exchange knowledge how to use the platform more efficient and share cool use cases for liquid logic. Also the customer success team gets weaker and weaker knowledge wise since the team is growing rapidly. 2-3 years ago the success managers were really knowledged about the platform, features and proactively pushing customers getting best out of it. Since the good CSMs are now in leading position a lot of non professional, less motivated and overworked CSMs are in palce. Not worth the high price of that package. Last thing - no way to set up action triggered campaigns within a canvas flow. E.g. IAM have to be set up separately and connect with the canvas, would be nice to have action triggered campaigns in canvas as well- waiting for that since 2020 :D
What problems is the product solving and how is that benefiting you?
Braze is solving the problem that developers coding communication. With a proper platform CRM managers can independently work on communication, test them, adjust, setup, everything. Different channel options and some basic analytics. Interface is quite easy, the industry knows Braze, so in all companies all over the world in app industry, Braze knowledge is a CV-benefit

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