Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,484 reviews
from
External reviews are not included in the AWS star rating for the product.
Braze enables us to
What do you like best about the product?
Braze enables us to directly target our customers across multiple channels on a personalized level that we couldn't before. The editors within Braze ensures an easy way of constructing messages but also makes room for more complex things (like deeper personalization using Liquid).
In addition, it offers multiple ways to get the same thing, leaving much room for exploration and creativity.
In addition, it offers multiple ways to get the same thing, leaving much room for exploration and creativity.
What do you dislike about the product?
Even though there are many ways to do certain tasks, it can sometimes be limited in terms of what is possible. For example, with the email or IAM editors. You can have full control when using the HTML editor, but that also leaves room for more error and could be not the easiest way for users that do not have much html experience. On the other side, the drag & drop editors are easy to use and errors are less probable, but they can be too limited.
What problems is the product solving and how is that benefiting you?
Braze helps us provide users with relevant information at the right time, both within our app as outside using the many different message channels.
One of the best solutions for marketing automation
What do you like best about the product?
The overall UI, smart features, the access to education materials, how easy it integrates with other tools and how quickly you can implement that
What do you dislike about the product?
I haven't encountered any problems with this tool so nothing.
What problems is the product solving and how is that benefiting you?
We are often testing the use of Braze for the personalization of promotions and campaigns, and writing scenarios for our customers. Thanks to that they can automate many marketing tasks and leave the smart solutions to choose the best path for the customer based on their place in the customer journey.
Interface and multichannel outreach
What do you like best about the product?
Using Braze, I found its extensive feature set supports a wide range of customer engagement activities. Its focus on personalization, automation, and data-driven insights allows me to create tailored, effective marketing campaigns that resonate with my audience. The seamless integration capabilities and support resources further enhance its utility, making it a valuable tool for managing and optimizing customer relationships.
What do you dislike about the product?
Campaign Execution Delays: Occasionally, I was expiriencing delays in executing campaigns or delivering messages, which did affect the timeliness and effectiveness of customer interactions.
What problems is the product solving and how is that benefiting you?
Building personaled email and sms campaigns. A/B testing different messages.
Using journey builder for complex user campaigns.
Using journey builder for complex user campaigns.
Braze Notifications <3
What do you like best about the product?
UI that is created for campaigns and send it over the mobile apps <3.
Cuastomer Support iis really amazing
Cuastomer Support iis really amazing
What do you dislike about the product?
Hard implementation in Hybrid Mobile Apps
What problems is the product solving and how is that benefiting you?
Customizing UII on dashboard for Campaigns
I think Braze has everything what is needed.
What do you like best about the product?
I really like Braze training. Also, help seems always available. It's easy to use, navigate, and see the campaign results.
What do you dislike about the product?
I think that, in general, product design could be clearer.
What problems is the product solving and how is that benefiting you?
We have never had such an advanced tool in the company before. It provides numerous opportunities to enhance the user journey, streamline customer interactions, and improve overall satisfaction.
Easy to use
What do you like best about the product?
Easy to Use - Braze is quite easy to use for appropriate targetted audience
What do you dislike about the product?
Everything looks good for me from Usage perspective
What problems is the product solving and how is that benefiting you?
Customer targetting and Campaign options are quite good
Powerful engagement tool with exceptional canvas feature and growing potential
What do you like best about the product?
Great powerful tool. Configuring canvases is the best feature. The platform offers robust capabilities for creating and managing customer engagement workflows through its canvas feature, which stands out as particularly impressive
What do you dislike about the product?
Limited analytics functionality. More segmentation with event properties would be beneficial. While Braze excels in many areas, its analytics capabilities could be expanded to provide deeper insights and more granular segmentation options, especially when it comes to event-based user behaviors.
What problems is the product solving and how is that benefiting you?
This is benefiting us in several ways:
Email Marketing:
Streamlines our email campaign creation and management
Allows for personalized and targeted email communications
Provides tools for A/B testing and optimizing email performance
Helps improve deliverability and engagement rates
Marketing Automation:
Enables us to create complex, multi-channel marketing workflows
Automates repetitive tasks, saving time and reducing manual errors
Allows for timely and relevant customer interactions based on behavior triggers
Facilitates cross-channel marketing efforts for a more cohesive customer experience
Email Marketing:
Streamlines our email campaign creation and management
Allows for personalized and targeted email communications
Provides tools for A/B testing and optimizing email performance
Helps improve deliverability and engagement rates
Marketing Automation:
Enables us to create complex, multi-channel marketing workflows
Automates repetitive tasks, saving time and reducing manual errors
Allows for timely and relevant customer interactions based on behavior triggers
Facilitates cross-channel marketing efforts for a more cohesive customer experience
My favourite CRM
What do you like best about the product?
Braze is an intuitive platform that consistently sees development and innovation. Great customer support. The best CRM platform I've used.
What do you dislike about the product?
There’s not much! Perhaps some more comms on changes to UI or new feature releases would help with awareness and adoption.
What problems is the product solving and how is that benefiting you?
Enables us to have a truly integrated omni-channel approach to our marketing. Also makes experimentation easy to execute and provides meaningful results. Allows us to deliver personalised experiences to our app users.
Braze as a Real-Time Cross-Channel Marketing Tool
What do you like best about the product?
- Many leading marketing tools claim to be real-time, but the reality is different. Braze is truly real-time in its integrations.
- Cross-Channel Messaging includes Email, SMS, Push, Content Cards, IAM, and Webhooks.
- Personalization is enhanced by Connected Content, which pulls personalization information from external APIs.
- It offers ease of use, implementation, and customer journey orchestration.
- Customer support is very responsive, and Braze allocates Customer Success Managers effectively.
- Integrations are available with Braze Alloys.
- Cross-Channel Messaging includes Email, SMS, Push, Content Cards, IAM, and Webhooks.
- Personalization is enhanced by Connected Content, which pulls personalization information from external APIs.
- It offers ease of use, implementation, and customer journey orchestration.
- Customer support is very responsive, and Braze allocates Customer Success Managers effectively.
- Integrations are available with Braze Alloys.
What do you dislike about the product?
- Pausing canvases in between and validate targeting not possible
What problems is the product solving and how is that benefiting you?
Solving most of the use cases for our client (in Quick Service Restaurant)
A transformative customer engagement platform
What do you like best about the product?
We've found Braze exceptional for creating personalised and engaging customer experiences. Its user-friendly interface, and straightforward integrations allow for sophisticated, data-driven marketing campaigns. The platform enables easy experimentation and continuous improvement, driving significant business outcomes.
What do you dislike about the product?
Copying canvases between enviroments, and landing pages functionality - though both on the product roadmap so excited to see them come to life.
What problems is the product solving and how is that benefiting you?
Braze addresses the challenge of creating multi-channel, real-time customer engagement. It allows us to quickly design elegant customer journeys without needing developers or manual database queries. The platform’s ability to spin up sophisticated campaigns in about 30 minutes and instantly view audience sizes enhances efficiency.
showing 541 - 550