Braze, Inc.
BrazeReviews from AWS customer
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Bra\e has taken our marketing to a new level
What do you like best about the product?
The customer support and learning academy at Braze is fantastic, our account manager is very helpful and many users of Braze within our team make use of the learning academy to get to grips with the product. Braze also bringing all our customer info into one place to manage those relationships is also very useful and the reporting functionality has helped us get a better understanding of how our marketing is performing
What do you dislike about the product?
It can be difficult to understand at first and without prior experience with CRM softwares it can be quite confusing which can impact your experience when getting started, however once you get going the tools are very intuiative. It being complicated to use also meant it took a bit longer for us to integrate into our team and can make its implementation into business processes a bit harder particularly when bringing on new users.
What problems is the product solving and how is that benefiting you?
Braze has helped us take our marketing to the next level, whether that be through the use of automation and canvases to help re engage customers or just managing campaigns and reporting on performance. Braze has also helped us understand the effectiveness of marketing even more and allows us to reflect and test easily. The abiltiy to integrate with our internal systems has also been fantastic and has made our overall integration much easier.
Modern platform for mobile apps and strong professional services
What do you like best about the product?
"Recent improvements in CDI and data integrations have made it easier to bridge Braze with external CDPs like Snowflake and Hightouch. The flexibility of the API ecosystem continues to stand out, especially with support for alias handling and advanced identity resolution. Enhanced journey orchestration and preference center capabilities also help streamline cross-brand communication."
What do you dislike about the product?
Identity management and subscription syncs still require workarounds in some cases (e.g., alias-only profiles via API, global opt-in logic). Product release cycles can take months to address essential use cases such as Supression Lists or advanced subscription handling. More out-of-the-box flexibility in dashboards and native preference center solutions would reduce the need for custom engineering.
What problems is the product solving and how is that benefiting you?
As a user, Braze has been instrumental in scaling our lifecycle automation and implementing High-Value Areas (HVAs) strategies. It has enabled us to create sophisticated customer segmentation, leading to more targeted and efficient marketing campaigns. The platform's GenAI feature has been particularly useful in personalizing customer experiences. Additionally, Braze's dynamic content via APIs has allowed us to create more flexible and responsive campaigns. Overall, Braze has significantly enhanced our CRM capabilities.
Strengthening ties with your customer using Braze
What do you like best about the product?
It has a very interesting and dynamic drag and edit function. Email marketing with countless different attractions. Ease of use was a fundamental part for us to start using. we requested a test and during the test we received very positive feedback from the team that was testing. It was implemented very easily, we were able to integrate with our customer database and the support helped us carry out the process whenever we had any doubts. The initial price is very affordable
What do you dislike about the product?
Although support really helped us, it took a little while for them to respond. It took a while for even the commercial team to get in touch when we expressed our desire to start using the platform. This is also a point, to test you need to wait for a response from them, there is no demo version available on the website.
What problems is the product solving and how is that benefiting you?
We started using the tool and soon noticed good results. The availability of numerous communication channels meant that our team found the target audience in numerous different locations.
Dependable and easy-to-use
What do you like best about the product?
- Easy to use
- Good amount of featres
- Good learning modules
- Quite scaleable
- Good support
- Good amount of featres
- Good learning modules
- Quite scaleable
- Good support
What do you dislike about the product?
- Requires implementation and data resources
- Lack of extra controls over predictive models
- AI features are not industry leading
- Lack of extra controls over predictive models
- AI features are not industry leading
What problems is the product solving and how is that benefiting you?
Provides an opportunity to reach out to the users via different channel to drive onboarding, engagement, retention, and loyalty.
Holistic tool for owned channels
What do you like best about the product?
Braze provides a comprehensive solution for managing owned channels, facilitating seamless coordination across email, app, and web messages within unified journeys. Its user-friendly interface empowers marketing and product teams to swiftly navigate, enabling them to concentrate on the strategic aspects and outcomes of their programs rather than getting bogged down in technical details. With Braze, you take control of your program, including the setup and data, free from vendor gatekeeping, eliminating the need for external support reliance.
What do you dislike about the product?
As Braze expands, previously free features are transitioning to paid models, and data limits are becoming more restrictive. This evolution may pose challenges for smaller and mid-size companies, potentially impacting the tool's overall agility.
What problems is the product solving and how is that benefiting you?
Braze has empowered my teams to efficiently implement and scale personalized messaging acrossed owned channels.
Exploring Braze: A Complete Look at How It Boosts Customer Engagement.
What do you like best about the product?
I like best about Braze is its ability to automatically send messages to users based on their actions or specific events. This feature makes marketing easier and ensures that users receive messages at the right time for them.
What do you dislike about the product?
I dislike that using Braze might become costly for businesses with a substantial amount of customer information because storing all that data on the platform can get expensive.
What problems is the product solving and how is that benefiting you?
Sometimes, doing marketing tasks by hand takes a lot of time, and things can get delayed. But with Braze, it can automatically do some marketing tasks when users do certain things. This helps make marketing easier and ensures that users get the right messages at the right time without needing someone to do it manually.
Confusing to integrate with, but works well once it's set up
What do you like best about the product?
Braze has some very useful features for sending push/emails/in-app-messages to users. I love that once data has been sent to braze, our non-engineering teammates are able to set up the campaigns and canvasses without needing engineering intervention. It's saved us a lot of time compared to the old solution of engineers needing to be involved in every push/in-app-message!
What do you dislike about the product?
Initial implementation can be complicated, and learning to use canvasses and campaigns can be confusing until you get the hang of it.
What problems is the product solving and how is that benefiting you?
As an engineer, I can save a lot of time by not needing to be involved in the marketing messages to our users anymore.
Braze is very intuitive with workflow experience. Endless options for flow
What do you like best about the product?
Flow of the drip canvas and all the many possibilities to set up automation for large promotions sending down many channels over an extended period of time.
What do you dislike about the product?
Silly but I wish you could highlight a portion of each canvas step without moving the step to a different location on the canvas grid.
What problems is the product solving and how is that benefiting you?
Organization of sends, automation, setting up complex cobwebs of drip campaigns. I have been especially thankful for the last thing mentioned lately as we have had many loyalty promos that run over an extended period of time with many incremental emails, content cards, and app push notifications. It has been great to utilize the action paths, and audience paths within the journey as well. The options are endless and it is way cool!
Braze is quite amazing
What do you like best about the product?
The segmentation feature is quite amazing, it gives the user the chance to personalize as much as possible.
Analytics feature for creating reports is really good
Analytics feature for creating reports is really good
What do you dislike about the product?
The new UI refresh rate is a little on a higher side which affects campaign creation
The new UI for canvases have changed the validation and forwarding feature a bit complex
The new UI for canvases have changed the validation and forwarding feature a bit complex
What problems is the product solving and how is that benefiting you?
Braze helps in solving the personalization issue for us, either by using attribtes or API or liquid content
Amazing platform to implement a full CRM strategy with professional support to learn and improve.
What do you like best about the product?
- Customer support and learning tools
- Ease of use
- User friendly platform interface
- Multi channel campaign management
- Intuitive campaign building and targeting
- Ease of use
- User friendly platform interface
- Multi channel campaign management
- Intuitive campaign building and targeting
What do you dislike about the product?
- Reliance on developer input
- Difficult of custom even triggering for in app messaging
- Difficult of custom even triggering for in app messaging
What problems is the product solving and how is that benefiting you?
- Multi-language campaigns
- Automated customer journeys
- User surveys
- In-app messaging and promotions
It has transformed the way we utilise our ownded platforms and massively improved the user experience at all stages of their lifecycle.
- Automated customer journeys
- User surveys
- In-app messaging and promotions
It has transformed the way we utilise our ownded platforms and massively improved the user experience at all stages of their lifecycle.
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