Braze, Inc.
BrazeReviews from AWS customer
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Flawless CRM Integration, Effortless Setup
What do you like best about the product?
I like Braze for its functionality which works great for anything CRM related. It's already good, and all the features are equally as good as each other. The initial setup was easy, and I don't see any areas that need improvement.
What do you dislike about the product?
Nothing! the tool is super easy to use
What problems is the product solving and how is that benefiting you?
Braze solves lots of customer-related problems and I appreciate its functionality.
Intuitive UI and Fast Support, But Room for More Features
What do you like best about the product?
Quick response to support questions, intuitive UI
What do you dislike about the product?
Visibility into how users move through canvases could be improved
What problems is the product solving and how is that benefiting you?
Allows our marketing/growth teams to build & send emails & SMS directly, rather than relying on engineering team. Can create canvases to nurture users through onboarding.
Excellent Support and Resources Make Braze Easy to Master
What do you like best about the product?
I find Braze’s UI very intuitive. Users can get up to speed quickly, which makes it very efficient. Setting up segmentation, Canvases, and campaigns are all straightforward, and the testing process is noticeably quick (sending test SMS, emails, etc).
What do you dislike about the product?
Braze can take a bit of time to get used to and does feel a little overwhelming at first. You’ll likely end up digging through a lot of docs and learning materials, but that’s pretty normal. The upside is that there’s a lot of help available (Chat + Articles), and once you’re comfortable with it, it's easy enough to navigate.
What problems is the product solving and how is that benefiting you?
Braze helps us run personalized, cross channel messaging on a big scale. The ability to organise everything across multiple workspaces is a big bonus for us keeping teams and brands separated and tidy.
Empowers Personalized Customer Journeys with Ease
What do you like best about the product?
Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor.
What do you dislike about the product?
None so far. Braze usage has been incredible
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of delivering timely, relevant, and personalized communications across multiple channels at scale. Before Braze, coordinating lifecycle flows, behavioral triggers, and ad-hoc campaigns often required heavy manual effort or separate tools, making it difficult to respond to user behavior in real time.
Empowers Automation with Room for Improvement
What do you like best about the product?
I like Braze for its ease of use, technical capabilities, and webhook integrations. These features help me enable more complex audience paths and create ways to integrate external tools, making my work more efficient.
What do you dislike about the product?
The landing pages are still very limited, the multi-select feature is missing, and some API endpoints being limited to 14 days of data.
What problems is the product solving and how is that benefiting you?
I use Braze for orchestrating lifecycle automations and marketing campaigns. It enables complex audience paths and integrates external tools smoothly, enhancing our CRM efforts.
Useful tool for many use cases, but pricing is an issue
What do you like best about the product?
Quality documentation, easy to understand and use.
What do you dislike about the product?
Complex pricing model that requires you to track internal metrics and either avoid or severely limit non-authenticated usage (and can easily cause bill shock when implemented incorrectly)
What problems is the product solving and how is that benefiting you?
We utilize Braze in several ways across different accounts, such as for marketing automation, sending messages through WhatsApp and SMS, and for personalizing both marketing and non-marketing communications.
Personalizable, robust yet needs better analytics
What do you like best about the product?
I use Braze for all our company's lifecycle marketing for leads and clients. I like how personalizable and robust it is. I can trust Braze, and I know I will be able to build the complex flows and personalization I need to achieve my goals. I implemented Braze from an in-house tool a few years back, and it was a breeze.
What do you dislike about the product?
I think the analytics of Braze could really be improved, you realistically cannot analyze anything in Braze. Allow for more KPIs, more personalization in KPIs and analytics, better dashboard creation.
What problems is the product solving and how is that benefiting you?
I use Braze for lifecycle marketing, it's robust and highly personalizable. I can trust the campaigns, flows, and triggers I set up and build the complex flows and personalization I need to achieve my goals.
Unmatched Versatility Makes Braze a Playground for Innovation
What do you like best about the product?
How versatile it is. I've described it as a "playground" because it really seems limitless with the amount of levers you can pull to make things work the way you want. I've encouraged my team to tinker with all the different features and build a sandbox environment for themselves to get the most out of it. The versatility of Braze is truly unmatched.
What do you dislike about the product?
Load times. It eats up a ton of memory and creates a burdensome browser experience after only a few sessions. Constantly closing and reopening to refresh the processing speed.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to integrate our complex offer system and automate promo & message delivery. The benefit is time saved on manual execution.
Customizable Comms with Powerful Liquid Logic
What do you like best about the product?
I like the liquid logic we can use to customize comms
What do you dislike about the product?
sometimes the data analysis are incorrect
What problems is the product solving and how is that benefiting you?
The communication towards our app users, the building better digital comms and seeing how effective these are.
Braze helps you to create a full lifecycle experience
What do you like best about the product?
Braze is really complete in terms of features. It helps you to have an overview of your audiences, create special segments and create an effective cross-channel communications.
What do you dislike about the product?
Some of the reports are not very complete. If I want to generate a report by language or by country for my canvases, I have to do it manually.
What problems is the product solving and how is that benefiting you?
Triggered communication
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