Braze, Inc.
BrazeReviews from AWS customer
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Braze is the most well rounded platform I’ve used in the work space
What do you like best about the product?
The account reps are very helpful and the platform itself is simple yet full of features
What do you dislike about the product?
A lot of analytics that don't apply to our business
What problems is the product solving and how is that benefiting you?
Customer on boarding has become very easy
Braze is a powerhouse!
What do you like best about the product?
Braze has opened the doors to creating a full growth engine for my company. By using the many features Braze offers, like Email, Content Cards, SMS, Connected Content and more, we've been able to craft unique and hyper personalized user journeys.
What do you dislike about the product?
Its miiight be a little techy, specially the super cool new feautures, so the ramp up might be a little hard depending on your level of expertize. Braze does a good job at providing documentation though.
What problems is the product solving and how is that benefiting you?
I'm able to craft multi channel journeys at a level that users thousands of users and I don't really need to worry about changing them up too frequently. Braze also allows me to A/B test frequently, easily, and effectively.
Email Marketing
What do you like best about the product?
It is very user friendly and has many features
What do you dislike about the product?
Some features are missing that I wish it had
What problems is the product solving and how is that benefiting you?
Streamlined communication
Braze Implementation Review
What do you like best about the product?
Our implementation specialist Cat Arnold was absolutely phenomenal. She took her time and helped us through every step of the way. I am immensely appreciative of her!
What do you dislike about the product?
The support has been a hassle up until this point.
What problems is the product solving and how is that benefiting you?
Marketing automation and multichannel campaign planning
Having only barely scratched the surface, the value is to be realized in the very near future.
What do you like best about the product?
Snowflake integration and canvas development.
What do you dislike about the product?
Speed at which our teams are able to build and optimize new events. Working to decluter and discern where the underlying issue really is.
What problems is the product solving and how is that benefiting you?
Empower the internal teams to establish 1:1 marketring and relationship building at speed.
Communication with customer is easy using this tool
What do you like best about the product?
When I started using this tool, I realized that it is difficult to use. But after a sometime, I grab it. It is very much easy to use with all CRM. I easily implement it in our workspace for communicating with the customers. Its a feature rich customer engagement platform and make my customer communication very smooth.
What do you dislike about the product?
Their customer support is not good, it should be improved little bit. One more thing is that I can integrate it with CRM's easily, but sometime I have faced issue in integrating it with other platforms.
What problems is the product solving and how is that benefiting you?
Using Braze, I can easily communicate with the customers by different ways apart from email. It allows the communication though messages.
For brand connectivity and customer engagement, Braze is very much effective
What do you like best about the product?
I like Braze because it is a multi channel platform for customer engagement. Integrating it with different CRM's is very easy. It provides features to design templetes of advertisment, send push nootification. Using this tool, customer's demand analysis is very easy.
What do you dislike about the product?
First time, it is not easy to use. But, their customer support is very good. It requires proper training for using it effectively.
What problems is the product solving and how is that benefiting you?
I use it for automating my marketing compaigns, send push notification to the customers, and analyse customer to circulate personalized advertisment compaigns. It helps us to engage with customer from more than one channels.
Cooridinator of CRM automation and manager of one of CRM campaign needs.
What do you like best about the product?
Braze is incredibly intuative to utilise and can be learned to be used at its basic level by most staff after an hour of training, making its utilisation in daily marketing incredible. Further, the constant adaptaion of the platform makes the product never feel stagnant. Braze can be used for more than email campaigns, and often we revert back to the platform for reporting, analyising and evalutating decisions across the whole of business decisions.
What do you dislike about the product?
I often find that Braze has a specific way of proceeding with its features that should be more intuative, especially when one way of creating something is not repeatable in another place on the site. What is great about this however, is that the feedback provided is often integrated and therefore, it never feels like a consistent downside, rather a temporary one.
What problems is the product solving and how is that benefiting you?
Braze is providing a more holistic approach to all products and marketing needs across our global business. Its intuatively enhanced the automated user flows of our onbaording liifecyle, as well as increasing engagement and retetention of our subscription based product. Further, with one off campaigns and nuanced segments, Braze has made the mulitude of products we offer more appropriate to certain audiences. Offering the correct customers the right product, reducing CRM pressure while increasing overall conversions and purchases.
Very user-friendly tool
What do you like best about the product?
The ease of retargeting a specific segment of the database through different channels (emails, SMS, push).
What do you dislike about the product?
The part of KPIs could be improved
What problems is the product solving and how is that benefiting you?
Braze allows us to reach a better level in terms of content and channel personalization. This improves our engagement and conversion rates.
Great UX for day-to-day deployment of campaigns
What do you like best about the product?
Visualisation of segmentation and canvas sections in the platform.
For the campaigns that contain multiple messages split by audience, content and channels, the Canvas view is very helpful to follow the flow of messaging. This makes troubleshooting inconsistencies seamless and makes refining the best route to lead customers down from a customer journey point of view.
Customer support are responsive
Whenever there's an issue with Braze, Customer Support respond in less than 24 hours which means you can resolve issues quickly. Campaigns are time sensitive so getting to next step is vital for many marketing functions.
Content blocks are useful
A lot of content for big brands are templated or follow very strict guidelines, this is where content blocks come in. Instead of rewriting text or sophisticated code, you just reference the content block and go from there so you're never waiting time going from scratch.
Ease of use for editing campaign templates
Between the liquid code which is written for Shopify stores and the drag and drop features, the emails are pretty straight forward to edit. Obviously you can fall back on html whenever is necessary, we tend to store messy html inside content blocks and reference them.
For the campaigns that contain multiple messages split by audience, content and channels, the Canvas view is very helpful to follow the flow of messaging. This makes troubleshooting inconsistencies seamless and makes refining the best route to lead customers down from a customer journey point of view.
Customer support are responsive
Whenever there's an issue with Braze, Customer Support respond in less than 24 hours which means you can resolve issues quickly. Campaigns are time sensitive so getting to next step is vital for many marketing functions.
Content blocks are useful
A lot of content for big brands are templated or follow very strict guidelines, this is where content blocks come in. Instead of rewriting text or sophisticated code, you just reference the content block and go from there so you're never waiting time going from scratch.
Ease of use for editing campaign templates
Between the liquid code which is written for Shopify stores and the drag and drop features, the emails are pretty straight forward to edit. Obviously you can fall back on html whenever is necessary, we tend to store messy html inside content blocks and reference them.
What do you dislike about the product?
Rate limiting isn't clear.
How fast and many messages you can send is very important for time sensitive campaigns whether it is live sports or events such as Black Friday or Cyber Monday. I feel the rate limiting feature could be better at giving accurate estimates of how many messags are going to or are going out so marketing accordingly.
When it comes to In-app there's limitations in Canvas that are not apparent in Campaign section.
You can choose to build your messages in Campaign and Canvas modes and there's clear differences in the features available on each part of the Braze platform. I don't feel Braze does enough to lay out exactly when to use one or other section for building campaigns. You will start building something assuming the features are the same across both only to find out that Canvas has the feature but Campaign doesn't. Very frustrating.
How fast and many messages you can send is very important for time sensitive campaigns whether it is live sports or events such as Black Friday or Cyber Monday. I feel the rate limiting feature could be better at giving accurate estimates of how many messags are going to or are going out so marketing accordingly.
When it comes to In-app there's limitations in Canvas that are not apparent in Campaign section.
You can choose to build your messages in Campaign and Canvas modes and there's clear differences in the features available on each part of the Braze platform. I don't feel Braze does enough to lay out exactly when to use one or other section for building campaigns. You will start building something assuming the features are the same across both only to find out that Canvas has the feature but Campaign doesn't. Very frustrating.
What problems is the product solving and how is that benefiting you?
Sending Push and In-app messaging to customers using dynamic personalised content across multiple channels. This is beneficial for customers who are typically less responsive over email.
The ability to test multiple versions of messages is also very intuitive for veteran and new users which makes experimenting with content more accessible. Braze allows us to learn quickly from our campaigns so we can refine our marketing function over time.
The ability to test multiple versions of messages is also very intuitive for veteran and new users which makes experimenting with content more accessible. Braze allows us to learn quickly from our campaigns so we can refine our marketing function over time.
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