Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,439 reviews
from
External reviews are not included in the AWS star rating for the product.
Helps marketers make data-driven decisions
What do you like best about the product?
Canvases and the campaign analytics dashboard, which help marketers send out targeted content and make data-driven decisions based on results.
What do you dislike about the product?
The email editor is way too basic and can afford to have more dynamic features.
What problems is the product solving and how is that benefiting you?
Allows us to create and automate user journeys, enabling more effective messaging.
A very good platform for customer engagement
What do you like best about the product?
Braze's intuitive platform and powerful features for customer engagement are highly appreciated.
What do you dislike about the product?
Sometimes the elements are not so straight forward.
What problems is the product solving and how is that benefiting you?
Braze solves critical challenges in customer engagement by consolidating fragmented data, delivering personalized and timely messages across multiple channels, automating marketing workflows, and providing actionable insights. This translates into improved customer satisfaction, increased conversions, enhanced loyalty, and better business outcomes. With Braze, businesses can streamline their marketing efforts, drive meaningful connections with customers, and maximize the impact of their engagement strategies.
Easy to build user communications and great CS/CX team
What do you like best about the product?
Braze is super intuitive and easy to use. I can build all kinds of user engagement and user conversion journeys with tons of personalization and different levels of sophistication thanks to liquid and connected content. Braze is always evolving and launching new features.
What do you dislike about the product?
Managing localization is hard (but I know the team has been working on it). Links are also a bit hard to manage, but easier than other tools I've worked with in the past.
What problems is the product solving and how is that benefiting you?
- Trigger multichannel messages at right time, in different platforms (web/mobile) - we can adapt the channel used according to the user's behavior
- Manage different targets (B2C consumers and B2B2C members)
- Increase engagement and conversion
- Manage different targets (B2C consumers and B2B2C members)
- Increase engagement and conversion
Braze helps to simplify campaign activities by much with their great UX/UI and system
What do you like best about the product?
The interface, layouts and journey is simple to use and understandable for users with different level of technical backgrounds. Several campaign channels can be set up, and beyond that, can be orchestrated with each other easily. Post-campaign analytics is readily available and almost real-time.
What do you dislike about the product?
The support is sometime hard to communicate. Sometimes it requires back and forth chat before we can convince that there is an issue to solve.
What problems is the product solving and how is that benefiting you?
Streamlining campaign setups process
It doesn't work for everyone
What do you like best about the product?
Easy to build campaigns and create segments.
What do you dislike about the product?
I am not a fan of the canvas (waterfall journey builder). The layout for the journey becomes confusing and difficult to navigate when the journey gets complex. Also you need to rebuild all the campaigns is a real pain.
What problems is the product solving and how is that benefiting you?
It does what is promised as an ESP.
Braze is the easiest and most user-friendly CRM platform I have used during my career.
What do you like best about the product?
The dashboard being user-friendly and consistent between tools.
What do you dislike about the product?
Some of the UI features (e.g. moving message components in a canvas) could do with some work
What problems is the product solving and how is that benefiting you?
Engaging with users at all stages in their lifecycle across all relevant channels.
New satisfied user
What do you like best about the product?
The ergonomics of the platform is really pleasant to use. The ease of creating workflows with multiple touchpoints is a strong point compared to competitors. Easy to connect is a plus.
What do you dislike about the product?
I would appreciate if the management of the data and its display were simpler. Learning the liquid language is not necessarily easy at first and it takes time to get use to it.
What problems is the product solving and how is that benefiting you?
I can easily create marketing workflows and ensure customers receive my message at different touch points. The way we can mix the different channels is very simple to understand and use.
Easy to navigate, fool proof!
What do you like best about the product?
The user-friendliness of the system and wide range of functionality are provided.
What do you dislike about the product?
Often difficult to find the correct information through the help guides. Update of the FAQ page would be super helpful!
What problems is the product solving and how is that benefiting you?
Reaching out target audiences with the correct and effective marketing.
Braze is the Benz in the Biz.
What do you like best about the product?
How clean and user-friendly it is. The dashboard is easy to navigate and you can get to various sections in one or two clicks.
What do you dislike about the product?
The reporting is at its best, mediocre. While we are able to gather metrics around campaign performance, pulling numbers from Canvases that contain multiple variants or types of communications can take some time. You're not really able to get insights from your actual users. If you want to know what day of the week or time of day that users are most engaging, you have to do that via your own data warehouse, which I get but things of that nature are still limited.
What problems is the product solving and how is that benefiting you?
The problems that Braze is solving is that there are various bells and whistles that make using it super easy. There are things like intelligent delivery, which is helpful if you have time to use it. The AB testing capabilities have improved drastically and you can basically set it and forget it if you have enough data or users. Additionally, the drag and drop editor is helpful should you ever have issues with coding, you can makeshift a template.
Great tool for lifecycle comms!
What do you like best about the product?
It has tons of integrations, and it is incredibly intuitive. It makes creating comms really easy with its ton of features and automatizations.
What do you dislike about the product?
I believe that audience calculation in canvas has room for improvement, and reporting could be more practical.
What problems is the product solving and how is that benefiting you?
With Braze it is effortless to automate all our user lifecycle comms and automate them with A/B tests constantly rolling and improving our performance.
showing 731 - 740