Braze, Inc.
BrazeReviews from AWS customer
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Braze Makes Real-Time Customer Engagement Easy
What do you like best about the product?
I love the ease of use of Braze and the ability to easily interact with customers via real time events
What do you dislike about the product?
I wish Braze had more user friendly data ingestion UI tools for their cloud data ingestion feature for data warehouses. I wish all the data to bring into braze could be viewed and selected from the Braze UI versus defining the data in tables within the datawarehouse first.
What problems is the product solving and how is that benefiting you?
Communicating with the customer at the right time is important.
Intuitive Interface and Smooth Setup Make Braze a Top Pick
What do you like best about the product?
I use Braze for emails and campaigns, and it really helps make things easy. I like its interface because it's especially good for non-professionals, making it very easy to use. The initial setup was very easy too.
What do you dislike about the product?
AI
What problems is the product solving and how is that benefiting you?
Braze helps with emails and campaign ideas, making things easy to manage.
Intuitive Journey Builder and Powerful Segmentation for Scalable Personalisation
What do you like best about the product?
Its intuitive journey builder, real-time customer data, and powerful segmentation make personalised, cross-channel campaigns easy to execute, optimise, and scale efficiently.
What do you dislike about the product?
Steep learning curve, limited reporting depth without external tools, and costs can scale quickly. Some integrations and customisations require technical support, slowing down execution for non-technical users.
What problems is the product solving and how is that benefiting you?
Unifies customer data and enables real-time personalised messaging, improving engagement, conversion rates, and overall campaign efficiency.
Robust Marketing & CRM with Smooth Automation
What do you like best about the product?
I really appreciate Braze for its automation and smooth integrations, which make my life easier. I also switched to Braze for its better functionality compared to other products, and I find the segmentation and personalization features to really stand out.
What do you dislike about the product?
Getting custom attribute data out of Braze.
What problems is the product solving and how is that benefiting you?
I use Braze for segmentation and personalization, which enhances my marketing and CRM efforts. Its automation and smooth integrations make my life easier.
User-Friendly and Versatile, Lacks Robust Reporting
What do you like best about the product?
I like that Braze is user-friendly, which really helps in managing client communications. Having everything in one place makes handling external interactions much easier. The integrations are straightforward, channels are easy to manage, and handling the audience is simple. I also appreciate that I can use Canvas to build easy journeys, allowing me to segment and do hyper-personalization effectively. It helps us deliver the right message to the right customer.
What do you dislike about the product?
I'm not too thrilled with the reporting in Braze. I wish it had features like Amplitude to look at event funnels and have more accurate conversions. The initial setup was also a bit disjointed.
What problems is the product solving and how is that benefiting you?
I use Braze for client communications across multiple channels, and it's user-friendly, with easy integrations and channel management, simplifying audience interactions and enabling segmenting and hyper-personalization.
Growth Marketing Manager
What do you like best about the product?
User friendly, choice of advanced feature
What do you dislike about the product?
Not that I dislike but I think regular catch up with csm could be more strategy oriented and we d like to be challenged a bit more with new feature
What problems is the product solving and how is that benefiting you?
Build user journeys with complex set up using api
Simplifies Campaigns with Excellent Personalization
What do you like best about the product?
I really appreciate the simplicity that Braze offers while managing complex campaigns and workflows. The segmentation feature is great, and I find the canvas and journey builders to be very effective as they allow us to deliver personalized messages quickly to the right people.
What do you dislike about the product?
Some reporting could be better and more customization, such as building your own content blocks and dashboard selections.
What problems is the product solving and how is that benefiting you?
Braze lets us communicate with multiple game player bases, delivering personalized content and updates via email. It manages complex campaigns simply and efficiently, with excellent segmentation and journey building that quickly reaches the right people.
Reliable, Real-Time Messaging with Room for Improved Integration
What do you like best about the product?
I appreciate Braze's reliability and its ability to send trigger messages quickly and in real-time. The user-friendly interface is a big plus too, as it helps us learn quickly and saves time when sending or building emails. The detailed segmentation offered by Braze is more advanced than what I was used to with our previous platform, and it supports our needs effectively.
What do you dislike about the product?
I'm still not able to integrate with direct mail using Braze. It would be nice if Braze could identify if a customer received direct mail so we could expand our omnichannel approach. Also, I wouldn't say the initial setup was easy, but we had years of historical data so it made sense.
What problems is the product solving and how is that benefiting you?
I use Braze for detailed segmentation and to send real-time trigger messages. It provides a user-friendly interface, making it easy to learn and saves time building emails.
Flexible Campaign Setup, But Lacks HTML Highlighting
What do you like best about the product?
I appreciate how Braze supports personalization and makes it easier to build email campaigns. I like the flexibility that the canvas offers, which makes setting up multiple daily campaigns simpler. Additionally, the initial setup of Braze was very easy.
What do you dislike about the product?
I think it would be good if the HTML could highlight the sections on the creative in real time, and I wish I could have two sections open at the same time.
What problems is the product solving and how is that benefiting you?
Braze supports personalization, makes it easier to build emails and canvases that include emails and push notifications, providing flexibility in setting up multiple campaigns daily.
Intuitive CRM with Powerful AI and Liquid Experience
What do you like best about the product?
I like how Braze allows us to deliver targeted, omnichannel experiences with tailored, valuable communications to our customers. The AI agents make things a lot easier and the platform itself is intuitive, including Liquid, which helps provide a dynamic experience. These tools help massively with brainstorming and providing solutions.
What do you dislike about the product?
Search often doesn’t return the exact result unless you use speech marks.
What problems is the product solving and how is that benefiting you?
Braze allows us to deliver targeted, omnichannel experiences and valuable communications. Braze AI helps with brainstorming and solutions, enhancing problem-solving and optimization. The intuitive platform and liquid feature enable a dynamic customer experience.
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