Braze, Inc.
BrazeReviews from AWS customer
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Effortless Canvas Creation with Powerful New Features
What do you like best about the product?
The ease and use of the tools for building canvases for mass emails. In particularly new features such as the push notifications matching as opposed to different tabs to fill out, the reporting dashboard & different IAM options
What do you dislike about the product?
Lack of drag and select tool and the glitches that occur sometimes leading to loss of work, not being able to save & 30 day limit of canvas duration
What problems is the product solving and how is that benefiting you?
The ability to contact customers uniquely
Community-Focused Platform with constant improvement
What do you like best about the product?
Community oriented and the company is constantly improving its service with new features.
What do you dislike about the product?
Not every functionality is as easy to use as the other.
What problems is the product solving and how is that benefiting you?
Braze is helping us support the user journey in our app. Through Braze, we can do this with personalised, accurate and timely communication. This way we can communicate to our users at the needed time in or outside our app, if that would be through always-on messaging or through more ad hoc communication campaigns.
Unmatched Personalization and Seamless Customer Journeys
What do you like best about the product?
Braze excels at unifying data and powering real-time, personalized messaging across channels. Its segmentation, journey builder, and experimentation tools make it easy to deliver impactful customer experiences.
What do you dislike about the product?
Message template management: Finding or comparing templates across channels requires multiple clicks, which can slow workflow for teams handling many variants.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics.
What problems is the product solving and how is that benefiting you?
Braze solves the challenge of delivering consistent, personalized messaging across channels. It unifies customer data, automates journeys, and triggers real-time messages, helping teams improve engagement, retention, and campaign efficiency.
User-Friendly, Enterprise-Ready with Excellent Documentation
What do you like best about the product?
I find Braze user-friendly and appreciate the excellent documentation that comes with it. The query builder is particularly valuable as it allows me to dig into data from external platforms right within Braze.
What do you dislike about the product?
There were initially some limitations meaning it wouldn't work for enterprise clients. It's quite straightforward to set up but requires a lot of process and discovery to ensure everything is covered. Important to plan data carefully to not use attributes as a series of flags and overload each user profile with masses of data.
What problems is the product solving and how is that benefiting you?
I use Braze for audience creation, journey orchestration, and template creation, which helps in marketing efforts.
Effortless Campaign Management with Powerful Features and Stellar Support
What do you like best about the product?
1. Ease of Use
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.
2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.
3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.
4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.
5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.
6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.
What do you dislike about the product?
1. Some advanced features have a learning curve, requiring time and practice to fully utilize.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
2. The platform can feel overwhelming at first due to the wide range of functionalities.
What problems is the product solving and how is that benefiting you?
Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement.
Scale with Your Organization
What do you like best about the product?
Templatized, customizable, scalable for your org
What do you dislike about the product?
My biggest gripe about Braze is there are not flags or warnings if something breaks or stops sending - proactive alerts would go a long way
What problems is the product solving and how is that benefiting you?
It's our primary ESP
Powerful Multi-Channel Campaigns, Needs Better Reporting
What do you like best about the product?
I use Braze for all of our product and marketing communication needs and appreciate it as our CRM because it gives us insights into all of our users as a whole. I love the deep segmentation and personalization capabilities it offers, and it's great that it makes it easy to run campaigns across multiple channels. I love the ability to run multi-channel campaigns all at once and how easily I can export audiences for Facebook. Braze allows us to create multi-channel campaigns that are highly targeted, and I find their canvas workflow very robust, giving me tons of flexibility. The liquid syntax lets us be very personalized. Once we got established with it, Braze has required minimal maintenance, which is great.
What do you dislike about the product?
I wish their analytics and reporting were better. It's not easy to quickly see performance on campaigns and campaign performance expires after some time. It is not easy to quickly access campaign reporting. I also wish it were easy to see high-level dashboard views of our user engagement performance across campaigns and channels. They have this as a custom feature, but it's not available out of the box and requires some effort to set up and maintain. The setup was involved and required more engineering support than I anticipated.
What problems is the product solving and how is that benefiting you?
Braze is our CRM, providing insights into users with deep segmentation and personalization. It allows us to run multi-channel campaigns, including in-app messages, push notifications, and emails. The robust canvas workflow and liquid syntax add flexibility and personalization.
A powerful, scalable platform for personalized customer engagement
What do you like best about the product?
Its real-time segmentation, advanced personalization, and flexible journey orchestration make it easy to deliver relevant messages across push, email, SMS, WhatsApp, and in-app channels. The interface is modern and user-friendly, and the ability to test, iterate, and optimize campaigns quickly is a major advantage. Braze also integrates well with external data sources, enabling a consistent and unified customer experience.
What do you dislike about the product?
Some areas can feel overly complex for new users, especially when setting up advanced personalization or custom event structures. Implementation requires careful planning to avoid data inconsistencies. Certain analytics views lack depth compared to specialized BI tools, which sometimes forces additional exports. Pricing can also become significant as data and messaging volumes scale. Overall, though powerful, Braze requires solid internal expertise to unlock its full potential.
What problems is the product solving and how is that benefiting you?
Braze helps centralize and orchestrate all customer communications across channels, replacing fragmented tools and eliminating manual processes. It enables us to build sophisticated, automated journeys that adapt in real time to user behavior, leading to higher engagement and better retention. With unified data and personalization capabilities, we can deliver more relevant messages, reduce churn, and drive incremental revenue through targeted lifecycle campaigns. Braze also significantly improves operational efficiency by allowing marketing teams to deploy campaigns without constant engineering support.
Effortless Newsletter Management and Automation
What do you like best about the product?
very easy to use, hoping to use it everyday for the sending of our newsletters as well as use it for automating messages to our users.
What do you dislike about the product?
Have not been using the system to it's full extent yet, so cannot really answer this question. But if I have to guess, it will most likely be the implementation of our data into Braze and to use that data to it's fullest.
What problems is the product solving and how is that benefiting you?
Communication to users is way better than it was, segmented user-journeys to an extent we did not have before.
User-Friendly Canvas with Room for Improvement
What do you like best about the product?
I appreciate Braze's canvas usability, which significantly enhances my experience when interacting with the software. The ability to move steps easily within the canvas is particularly beneficial, allowing for a more flexible and efficient workflow. This feature helps me seamlessly organize tasks and manage customer communications without unnecessary complications. Additionally, the overall user interface design of Braze contributes to a smooth and intuitive process, making it easier to accomplish my goals in customer relationship management.
What do you dislike about the product?
The lack of an autosave feature in Braze. If I accidentally hit the back button or navigate away from the page, I lose all my unsaved work. This oversight disrupts my workflow as it forces me to re-do tasks, leading to wasted time and effort.
What problems is the product solving and how is that benefiting you?
I use Braze to efficiently send emails to customers. The Canvas usability and easy movement of steps enhance my workflow. However, the lack of autosave is a drawback as I can lose work if I accidentally hit back.
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