Braze, Inc.
BrazeReviews from AWS customer
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One of the best CRM platforms I have had the pleasure of using
What do you like best about the product?
Very easy to build out segmentation. Useful predictions. Easy to create campaigns and canvases. User friendly.
What do you dislike about the product?
Churn insights. Suggestions around campaigns/canvases, potentially powered by AI would be useful.
What problems is the product solving and how is that benefiting you?
Ability to send Email, Push and In app messages to our app users. Seamlessly integrated in one location.
Powerful Marketing Automation and Data Tools
What do you like best about the product?
I've used Braze at several companies now. It enables quick solutions to data needs and supports several mobile-first, app-related channels. The support is quick to respond, and their technical knowledge is good.
What do you dislike about the product?
The only thing is Braze is hard to grow with as your company scales. It is a great stop-gap solution to filing your communication needs in your app, but it prices itself out in the later stages of the journey.
What problems is the product solving and how is that benefiting you?
Timely, intelligent, and dynamic user communications at the right time. Quick behavioral analysis and experimentation/customization that no other platform does quite as easily.
Braze is a efficient yet well design SaaS
What do you like best about the product?
Efficiency, unllike other CRM tools, I can run Braze on my browser and have a smooth and pleasant experience, without many lags and waiting time while executing my tasks.
What do you dislike about the product?
I wish the interface was more consistent between the different sections of the CRM and that the HTML had an autosave option, also in the HTML section would be crucial to be able to preview changes and be able to do Crtl+Z after it, something I can't do now.
What problems is the product solving and how is that benefiting you?
Braze has helped streamline and track our communication with students and patients, and at the same time allow us to send mobile notifications and content cards to our customers.
My experience is overall positive
What do you like best about the product?
- User-friendly interface
- Braze Documentation is helpful when needed, self-explanatory
- Braze support easily reachable and always helpful
- Easier than Autopilot
- Braze Documentation is helpful when needed, self-explanatory
- Braze support easily reachable and always helpful
- Easier than Autopilot
What do you dislike about the product?
- Engagement reports are not the best
- Dashboard analysis are not always accurate
- I am not abe to undo a contact import, which can sometimes be very problematic.
- Dashboard analysis are not always accurate
- I am not abe to undo a contact import, which can sometimes be very problematic.
What problems is the product solving and how is that benefiting you?
Effectively engage with our customers across multiple channels, such as email and SMS.
Customer Retention and Loyalty
Campaign Optimization
Deliver highly personalized messages to our customers based on their preferences, behaviors, and demographic information (location/Country)
Customer Retention and Loyalty
Campaign Optimization
Deliver highly personalized messages to our customers based on their preferences, behaviors, and demographic information (location/Country)
Sophisticated
What do you like best about the product?
The number of features available + the customization use cases are endless.
What do you dislike about the product?
The UI is not the easiest to navigate, but once you get the hang of it it is fine.
What problems is the product solving and how is that benefiting you?
It help reach our customers and hosts in every possible way aside from showing up at their door!
Still has some ways to go.
What do you like best about the product?
Braze offers a lot of personalization and is great if your business doesn't use something like Shopify.
What do you dislike about the product?
It can be difficult to transition over to Braze from other platforms fully. For our business, it is a lengthy process and cannot be done without the help of developers. There's also lot of limitations around reporting and how the campaigns are built; it's not quite as in-depth or user-friendly as other platforms.
What problems is the product solving and how is that benefiting you?
Braze helps us communicate with our customers in a highly segmented way.
Easy to Market with a long learning curve
What do you like best about the product?
RCS and WhatsApp channels are helpful. Becoming a holistic platform for communication.
What do you dislike about the product?
Again, the learning curve. The tool is becoming complex. Better UI and tutorials can helps.
What problems is the product solving and how is that benefiting you?
It is a holistic product for email marketing and in-app messages. It is comfortable to have a single product that does both activities.
Great tool for reaching the right segments
What do you like best about the product?
Utilizing the segmentation functionality provided by Braze, we have been able to accurately target the specific customers that are of interest to us. This precision has been further enhanced through dynamic segmentations executed via their API.
What do you dislike about the product?
For newcomers to marketing automation, mastering the basics of Braze might pose a significant challenge at first due to its steep learning curve. Additionally, the pricing model might be somewhat daunting and could dissuade small businesses or budget-constrained startups from fully adopting the platform.
What problems is the product solving and how is that benefiting you?
It's allowing us to target exactly the customers that we want to reach and personalizing the email communication using the data that we're sending through their API.
Best tool for Crm activities
What do you like best about the product?
The possibility to create whatever you want to optimise your crm campagins and to make the user journey works in the best way
What do you dislike about the product?
The report part is not so clear and not too easy to manage and to personalise
What problems is the product solving and how is that benefiting you?
The main issue it is solving is the possibility to personalise the message sent based on the action of the user in the website/app
A Promising Platform with Room for Improvement
What do you like best about the product?
We were able to shoot for many different platforms in one place and that's great.
The interface has improved with the last update and it is also a positive point that deserves to be highlighted.
The interface has improved with the last update and it is also a positive point that deserves to be highlighted.
What do you dislike about the product?
Braze is extremely slow, either to load the bases or to load the interfaces, which is understandable given the amount of data we already have inside it, but it's frustrating all the waiting time.
And despite the latest update that improves the situation, the platform is still very confusing, unintuitive and even evasive, showing notifications about what everyone is doing to everyone else.
And despite the latest update that improves the situation, the platform is still very confusing, unintuitive and even evasive, showing notifications about what everyone is doing to everyone else.
What problems is the product solving and how is that benefiting you?
It helps us with all the triggers of the research we carry out, fulfills its role, and requires patience. We often need to adapt to our reality, but it works ok.
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