Braze, Inc.
BrazeReviews from AWS customer
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Empowers Marketing with Independence, But Steep Learning Curve
What do you like best about the product?
I truly appreciate how Braze enables my marketing team to communicate effectively with our app users through various channels such as in-app, push, and email messages without the need to consult our engineering team. This independence significantly enhances our ability to move quickly and execute our marketing strategies efficiently. I love the ease of creating segments and the advanced features for campaign automation and scheduling, which empower us to better understand our users and manage customer relationships more efficiently. These capabilities not only streamline our workflow but also save us valuable time, ensuring we deliver targeted and timely campaigns. Additionally, the initial setup experience was impressive with onboarding support from Covalent Marketing, which facilitated a seamless transition to the platform. Overall, Braze's array of tools and features makes it an invaluable asset for enhancing our marketing operations.
What do you dislike about the product?
I find Braze to have a huge learning curve, which has been quite challenging to overcome. Specifically, I had difficulty understanding how to make segments, how custom events work, how data is pulled into Braze, and how to build dashboards. It would have been beneficial to have been directed to the Braze Learning website earlier in the process, as I only recently discovered it and believe that encouragement to explore these lessons earlier would have made the transition smoother.
What problems is the product solving and how is that benefiting you?
I use Braze to send in-app, push, and email messages without engineering support, enabling our marketing team to move independently with campaign automation, segmentation, and scheduling, which saves time and enhances user understanding.
User-Friendly with Powerful Personalization
What do you like best about the product?
I like Braze for its user-friendly platform which allows me to independently build my own push campaigns and custom reports without needing to rely on others. This capability drives efficiency, making my workflow more seamless. Additionally, I appreciate Braze's features such as segmentation optimization, cross-channel messaging, and personalization, all of which enhance my marketing efforts significantly.
What do you dislike about the product?
The initial setup of Braze was challenging because our data was scattered, and transitioning from another vendor we had been in for over 10 years added complexity to the process.
What problems is the product solving and how is that benefiting you?
I use Braze for segmentation optimization, cross-channel messaging, and personalization. It has a user-friendly UI, allowing me to build push campaigns and custom reports independently, driving efficiency.
Versatile Marketing Automation with Few Improvements Needed
What do you like best about the product?
I really appreciate how Braze's canvases allow me to create smooth and versatile communication journeys, which is particularly beneficial for crafting welcome campaigns or other campaigns that require sending multiple communications. The ability to make different communication channels interact, such as sending a push notification followed by an email based on the user's interaction with the initial message, significantly enhances my campaign strategies. The versatility of canvases also stands out, as they offer me the freedom to test different variables and automatically send the best-performing versions to the rest of the audience. This capability boosts my efficiency, as it eliminates the need to manually adjust the canvas, ensuring optimal performance without constant manual intervention. Additionally, setting up my Braze account was very easy, which speaks to its user-friendly nature.
What do you dislike about the product?
There are some basic functionalities that are missing. I would like to be able to copy pieces of audience or filters from one canvas to another. It would also be beneficial to be able to select different objects within a canvas to copy or delete them simultaneously. Additionally, the ability to create objects that can be transferred from one canvas to another would be a great improvement.
What problems is the product solving and how is that benefiting you?
I use Braze to create smooth journeys for campaigns with automated, interactive communication, enhancing my workflow without manual intervention.
Efficient Campaign Management with Room for Improvement
What do you like best about the product?
I think the usability of Braze is quite good, making it easy for me to find the actual tabs I need, access all the information, and set up new campaigns efficiently. Additionally, I've received feedback that the API documentation is in-depth, which significantly eases the creation of our apps with Braze integration. The integration process with our current application is straightforward and user-friendly. Moreover, Braze serves as a central hub for managing all my notification needs, enhancing the way I oversee various aspects of my campaigns. The initial setup was also notably easy; for instance, we had a notification center up and running in just a sprint and a half, which is impressively fast, and setting up a campaign took less than an hour. This rapid setup time was beneficial as it allowed us to get started quickly without much hassle.
What do you dislike about the product?
I am currently facing issues with managing the numerous campaigns within Braze. There are hundreds of unused campaigns that clutter my current catalog, making it difficult to locate the specific campaign I am working on. This problem arises because we often have to create specific campaigns for each use case, sometimes only needed for a few days or for testing purposes. Unfortunately, there is no straightforward method to keep these campaigns organized, particularly in distinguishing live campaigns from those that are not in use.
What problems is the product solving and how is that benefiting you?
I use Braze to manage campaigns and notify users easily, integrating seamlessly with our application and providing a central hub for notifications. It simplifies setup and provides excellent API documentation, enhancing app development with its integration.
Visual Canvas Enhances User Comms, Localization Needs Work
What do you like best about the product?
I appreciate the visual aspect of Braze's canvas, which makes it easy to see what the user journey looks like. This feature enhances my ability to manage and strategize communication across the entire user lifecycle effectively. Additionally, I like how straightforward it is to segment users and build lists, which allows me to seamlessly personalize and target communications. This capability is further enhanced by the integration with Amplitude, providing a robust framework for data-driven decisions and analytics. Overall, these features of Braze streamline my processes and improve my productivity in executing CRM tasks like email, text, and in-app notifications.
What do you dislike about the product?
I find the localization process in Braze to be very messy. The integration with Smartling hasn't been consistent, which causes disruptions. Additionally, when we attempt to make edits, especially on a live canvas, we often encounter errors. This forces us to try various redundant actions, such as clicking around blindly, just to successfully execute a launch.
What problems is the product solving and how is that benefiting you?
Braze strategically sends communications across the user lifecycle with personalization and segmentation. I like its visual canvas and ease of user segmentation and integration with Amplitude.
User-Friendly UI with Room for Enhancement
What do you like best about the product?
I like Braze's user interface because I find it particularly easy to navigate. The way campaigns and canvases are organized allows me to efficiently dissect how they are set up and assess their performance. I find the visual structure, especially the visual representation of the Canvas flow, to be very clear and helpful. This clarity aids in monitoring and managing communication campaigns effectively.
What do you dislike about the product?
I think some really useful elements in Braze could be made more obvious, such as previews, heatmaps, and analytics. Additionally, I feel there could be more customization options for display.
What problems is the product solving and how is that benefiting you?
I use Braze for user communications, including emails, in-app messages, and SMS. It helps me monitor campaigns effectively. I appreciate the intuitive UI which simplifies campaign tracking and analysis.
Powerful CRM with Comprehensive Channel Integration
What do you like best about the product?
I am really impressed with Braze because it's a comprehensive solution to address CRM issues, especially through its extensive analytics and marketing functionalities. What I love most is the versatility and range of communication channels it offers, including WhatsApp, SMS, and email, which enables a more robust and diversified outreach strategy than just relying on email alone. Additionally, the integration of push notifications and in-app messaging, which some other CRMs treat as separate, are conveniently housed within Braze. This consolidation makes the creation of marketing flows significantly more efficient, especially important during high-traffic periods like Black Friday. The ability to leverage a multi-touchpoint model through Braze is powerful and contributes greatly to its effectiveness. Furthermore, Braze's robust compatibility with other tools, such as AMP Amplitude, enhances its effectiveness for analytics purposes. Overall, Braze seems to have everything I need for both analytics and marketing, making it a brilliant choice for managing customer relationships.
What do you dislike about the product?
I think Braze could improve its educational resources. Currently, many courses require signing up and paying for access, which can be a barrier to learning the platform effectively. There could be more free resources specifically on how to use the tool. Additionally, the case studies provided are a bit too broad for practical application. I'd appreciate having example funnels that are already built, which I could then tweak according to my needs. This would be a significant improvement in making the tool more accessible and understandable.
What problems is the product solving and how is that benefiting you?
I use Braze to fill gaps in our marketing funnel, providing messaging solutions for better engagement. It integrates various channels into one, simplifying marketing flows and supporting effective multi-touchpoint models, improving CRM and analytics.
Powerful Campaign Creation with Intuitive Canvas Feature
What do you like best about the product?
I enjoy creating campaigns with the canvas feature, as it allows me to add multiple steps and various touchpoints throughout the customer journey.
What do you dislike about the product?
There’s honestly very little to complain about, aside from a handful of features that are still being developed. If you require a particular function, you have the option to request it directly through Braze.
What problems is the product solving and how is that benefiting you?
Customers holding more than one product. For this we are using nested attributes. However its difficult to segment or personalise this with.
Effortless Multi-Channel Management Across Regions
What do you like best about the product?
I like that I can manager multiple-channels with Braze. We use it in India and US and the platform stays stable even with different communication styles, data sets, etc.
What do you dislike about the product?
It takes time to learn about the platform. The UI feels a bit heavy in some sections. the documentation is good, but sometimes too technical. not a dealbreaker but a little slow in the beginning.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of scattered user communication. Earlier we were using different tools for SMS, EMail and Whatsapp. We are running campaign in both India and US from one place which keeps the communication aligned and faster.
Effortless to Use with a Powerful, Intuitive UI
What do you like best about the product?
Easy to use. Great UI. Deceptively powerful
What do you dislike about the product?
None to date. Will update as we continue to rollout
What problems is the product solving and how is that benefiting you?
Auomate our existing workflows
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