Braze, Inc.
BrazeReviews from AWS customer
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The most complete multichannel CRM tool
What do you like best about the product?
It's the best multichannel tool that I have used. The platform is quite user-friendly and makes creating complex user journeys easy. What is more, the customer service and resources available to learn are very helpful. I also enjoy that they are constantly looking to improve and add new features. Even our product team has adopted Braze and is happy to help us integrate new Braze features so that we can make the most of it.
What do you dislike about the product?
The reporting could be improved as sometimes it's not easy to get the numbers that you would like to, although I know that they are working on it and improvements are on the way. There are more details I could mention, as I've been using the platform for many years. But I greatly appreciate their efforts to improve constantly, especially in the last couple of years.
What problems is the product solving and how is that benefiting you?
We use Braze for our CRM strategy but not only. We also use it for customer surveys and sometimes to test new potential product features before developing them on our app. It's a crucial tool to improve our business metrics.
Were you looking for the best Customer Engagement Platform? Stop!!! You found Braze.
What do you like best about the product?
The Completed customer engagement flow with welcoming, recommendations, promotions, cart push, and confirmation emails, specially configured for each platform and app.
What do you dislike about the product?
Low-level organizing of the Administrative Console
Manage Company Users
No search option to find the users. In cases when you need to check the company users, you must use control+F and find the name on the web page.
When you add a new user, Default permission is Company Admin level, not a secure way to protect the workspace and keep sensitive corporate information.
In case when the service is managed by Marketing team members who aren't technical people in data protection, cyber security, and access management, you will have a problem.
The user list fields and columns are not manageable, and they cannot filter users, emails, or their activity (last sign-in into the system) by A-Z format. Users add in chaotic and not based on the alphabet.
Security and SSO
Haven't an alternative sign-in method for Administrators to avoid SSO (in case your SSO is down and you need a switch to the sign-in process for users), you need to contact support and wait for their response while your business is stopped.
Manage Company Users
No search option to find the users. In cases when you need to check the company users, you must use control+F and find the name on the web page.
When you add a new user, Default permission is Company Admin level, not a secure way to protect the workspace and keep sensitive corporate information.
In case when the service is managed by Marketing team members who aren't technical people in data protection, cyber security, and access management, you will have a problem.
The user list fields and columns are not manageable, and they cannot filter users, emails, or their activity (last sign-in into the system) by A-Z format. Users add in chaotic and not based on the alphabet.
Security and SSO
Haven't an alternative sign-in method for Administrators to avoid SSO (in case your SSO is down and you need a switch to the sign-in process for users), you need to contact support and wait for their response while your business is stopped.
What problems is the product solving and how is that benefiting you?
With the customer engagement platform as a service, our product can ingest and process customer data in real-time, orchestrate and optimize marketing campaigns and evolve customer engagement procedures.
Braze is powerful and easy to use, a game changer for our lifecycle marketing programs
What do you like best about the product?
We were able to implement Braze in a couple of weeks. The platform easily handles our complex use cases and the needs of multiple business units. I love how easy it is to duplicate campaigns for rapid execution. The reporting features have evolved a lot recently.
What do you dislike about the product?
There are no downsides to using Braze. I think the Canvas UI works well, it could be made easier to view the creatives faster for fast edits.
What problems is the product solving and how is that benefiting you?
Easy instrumentation of email campaigns - everything from user data management, email campaign set up, workflows, and reporting and optimization that gives us rapid insights on what's working well.
Braze has been great
What do you like best about the product?
As an email platform, Braze is very user friendly - easy to pick up and use on a day to day basis
What do you dislike about the product?
Some of the partner technology integrations are not always easily resolved
What problems is the product solving and how is that benefiting you?
Braze has made it so strategically targeting and re-targeting relavant customers is seamless
Great customer service + easy to use
What do you like best about the product?
The product is easy to use for people of varying skill sets and email marketing backgrounds. Customer service and account support has been excellent.
What do you dislike about the product?
enhanced email marketing metrics, no share functionality are two things I would like see.
What problems is the product solving and how is that benefiting you?
serving out users with custom, curated content
Braze set-up and early implementation
What do you like best about the product?
The most helpful aspect of Braze so far has been the communication and support from the team. Any question we had was answered quickly and they are a pleasure to talk to.
What do you dislike about the product?
The only criticism I have of the platform is sometimes on the tool there is not enough description of how metrics are calculated. It would be nice to hover over stats on the tool and see how they are calculated.
What problems is the product solving and how is that benefiting you?
Braze is solving the problem of sending push notifications and measuring engagement with our app. The tool provides unique insights and easy to understand reports.
Amazing!
What do you like best about the product?
The platform is very friendly and easy to use
What do you dislike about the product?
There is nothing I don't like, using Braze is very easy and intuitive
What problems is the product solving and how is that benefiting you?
We use braze to manage direct communication channels with our clients
Braze is a robust, intuitive, and ever improving CRM powerhouse.
What do you like best about the product?
I was new to CRM when I started 3 years ago, and I'm glad to have started with Braze. It was easy to pick up yet sophisticated. Robust without being daunting. It's also ever-evolving. The Braze team is very open and welcoming to critiques and improvements. If there is some feature you can dream of, the Braze team is either already working on it, or will give it to their team. This makes it so you're never quite a master, because there are always new features to learn about and use.
What do you dislike about the product?
Sometimes you need to do workarounds for simple things, such as if you want to deploy a communication at the end of every month, there's no easy way to do that. You can deploy on that same day once a month, but since months change amount of days, it's not ideal.
What problems is the product solving and how is that benefiting you?
In my old position, we needed event properties to persist through an entire canvas journey. After the first step. They just disappeared, meaning we had to use web hooks to turn those event properties into custom attributes, which costed us data points. Braze came out with both User Update (creating custom attributes without a data point cost) and persistent event properties around the same time, offering us two solutions for our problem, saving the company time and money and headache.
The best CRM tool I have ever worked with!
What do you like best about the product?
I really appreciate the range of marketing automation tools that Braze offers. The ability to segment and target our audience based on their behaviors and attributes has been particularly useful for us. We've also seen great success with personalized email campaigns and in-app messaging. Overall, Braze has helped us increase our customer engagement and retention rates. In terms of comparing it to other platforms, I would say Braze has a pretty intuitive and user-friendly interface, which has made it easy for our team to get up and running with it quickly. There have been a few minor hiccups along the way, but the Braze support team has always been quick to help us resolve any issues.
What do you dislike about the product?
I would love it if Braze could provide a bit more flexibility in terms of analytics. It would be great if Braze had more robust integration options to allow for a more seamless workflow. That said, I have provided this feedback to the Braze team, who have indicated that they are improving their integration capabilities. Regarding other features, I would love to see more advanced A/B testing options within the platform. Overall, I think Braze is a robust platform, but like any tool, there is always room for improvement.
What problems is the product solving and how is that benefiting you?
Braze is a customer engagement platform that is continually evolving and improving its services to meet the needs of businesses. Over the past few years, the company has made significant strides in expanding and enhancing its features and functionality, and it is clear that Braze is committed to helping businesses succeed through effective CRM tactics and strategies. The company has a strong track record of listening to customer feedback and implementing changes and updates based on this feedback, which is a testament to its dedication to meeting the needs of its users. I'm excited to see what Braze has in store for the future and how it will continue to help businesses achieve their goals through its innovative platform.
Amazing customer engagement platform - Braze has helped us take control over our contact information
What do you like best about the product?
The user interface has been a gamechanger for us internally from using a competitor which unfortunately was something that was pretty basic. We are able to wiz around Braze interface and set up everything we need from within the tool. This is quite a leap from using beefree (a email design tool), litmus for testing and Airship for all our Email, Push and In-App needs.
What do you dislike about the product?
I think there should be a design option to save/update content blocks from within templates designed rather than having to go and edit any content blocks individually.
What problems is the product solving and how is that benefiting you?
Improved segmentation, message reporting, streamlining CRM & campaign development, and testing. We struggled to test campaigns with our previous tool of choice.
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