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Braze, Inc.

Braze

Reviews from AWS customer

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1,484 reviews
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    Entertainment

easy to use and navigate

  • December 20, 2022
  • Review provided by G2

What do you like best about the product?
the tutorials are helpful and the ease of duplicating campaigns
What do you dislike about the product?
the email builder is not desirable any edit made prompts cursor to the top which can be annoying
What problems is the product solving and how is that benefiting you?
definitely solving the issue of personalization via liquid logic and other features


    Health, Wellness and Fitness

Highly configurable + easy to use software!

  • December 20, 2022
  • Review provided by G2

What do you like best about the product?
Using custom events + attributes allows you to use braze in so many ways. Customizing the outreach to the member journey is awesome and impactful
What do you dislike about the product?
A/B testing is sometimes a bit hard through Braze
What problems is the product solving and how is that benefiting you?
Braze helps with automatic customer outreach through a multi-channel approach, mainly used in our mobile app, with push notifications and emails


    Rayan V.

Best Customer Engagement Platform

  • December 20, 2022
  • Review provided by G2

What do you like best about the product?
Easy to use, easy to learn, great metrics and tools for A-B testing, great filtering capabilities. Nice drag-in-drop templates for in-app overlays and email marketing.
What do you dislike about the product?
Email marketing metrics and capabilities still lag behind MailChimp and HubSpot.
What problems is the product solving and how is that benefiting you?
Braze allows us to easily and quickly reach our customers in a data-driven way.


    Kevin G.

Braze is really a big help!

  • December 20, 2022
  • Review provided by G2

What do you like best about the product?
Getting the required information for us who works as a customer support representatives to help resolve the issue of the customer and it also contributes to our knowledge.
What do you dislike about the product?
I don't think there's anything that Brazed cannot help us with. Everything that we needed can be found on Braze, even the smallest details required to fulfill our job as a customer service representatives.
What problems is the product solving and how is that benefiting you?
I am not aware that there are problems that Braze is currently facing, but I do believe that this can easily be resolved by Technical Team who works non-stop for the improvement.


    Kareem M.

Marketing automation champ!

  • December 19, 2022
  • Review provided by G2

What do you like best about the product?
Canvas are the best thing about Braze. Although they do take time to set up and need to be tested thoroughly - it is worth it! Everything just flows!
What do you dislike about the product?
You run into unexpected outcomes very frequently. Constant attention needs to be given to analytics tools that are integrated.
What problems is the product solving and how is that benefiting you?
The biggest problem that helps us address is user engagement. With the right data insights, braze will help you have higher retention rates.


    Pedrom P.

5* CRM

  • December 19, 2022
  • Review provided by G2

What do you like best about the product?
We recently switched to Braze (from CleverTap) as our CRM platform, and we are incredibly impressed with its capabilities thus far. The dashboard is user-friendly and intuitive, making it easy for the team to quickly get up to speed on how to use the platform.

One of the standout features of Braze is its robust customer segmentation capabilities. It allows us to easily create targeted campaigns and personalise messaging, which has helped us to engage effectively with our customers.

In addition to its robust functionalities, Braze also has excellent customer support. Whenever we have had a question or encountered an issue, the support team has been quick to respond and has always been able to help resolve it. The service provided by the Customer Success Team is second to none - Mark and Chloe couldn't be better!

Overall, we are delighted with Braze as our new CRM platform and would highly recommend it to other businesses looking to improve their customer engagement and marketing.
What do you dislike about the product?
Thus far, we have not had any issues with the platform - There has been minimal downtown or complications compared to our previous platform which continuously caused problems.
What problems is the product solving and how is that benefiting you?
Braze helps us connect and personalise our content to our database with a simple and effective platform that allows us to get campaigns at speed helping us drive revenue.


    Consumer Goods

Great product for customizing mobile messages

  • December 19, 2022
  • Review provided by G2

What do you like best about the product?
All the context related to mobile apps messages (i.e. in app/content cards/push notifications)
Great product support team and fast response timings and as well an awesome partenrship collaboration leveraging strategic forum discussions to enable the business
What do you dislike about the product?
Limited access to its API. It is decently wide, but for a company this size it has been the same for too long - impossible to fully automate end to end campaign set up
What problems is the product solving and how is that benefiting you?
Helps integrating and customazing mobile apps content with limited development effort and with no help needed from tech team to launch new campaings.
Helps also bringing under the same product all CRM related campaigns


    Zahid R.

Best For CRM

  • December 18, 2022
  • Review provided by G2

What do you like best about the product?
Braze is not difficult to utilize and offers a large number of potential outcomes. Moreover, robotization makes it simple to run investigations and tests. It is simple and natural to fabricate crowds, pull code blocks and formats, and even review test gadgets in the stage to guarantee no breaks are happening.
What do you dislike about the product?
This is the best and, I can't find or see any issue with this software.
What problems is the product solving and how is that benefiting you?
Braze offers an all-in-one solution to do CRM smoothly and in an automated way, which benefits a lot of work in a short time.


    Amit G.

Eazy toll with a lot of impact

  • December 18, 2022
  • Review provided by G2

What do you like best about the product?
It is very easy to learn something new from the product.
What do you dislike about the product?
The way the system analyses the data. I will be happy if can receive automatic reports of the pros and cons of my campaigns. Especially on the canvases.
What problems is the product solving and how is that benefiting you?
The best way to communicate with ou customers in different channels.


    Aleksandra S.

My experience with Braze

  • December 16, 2022
  • Review provided by G2

What do you like best about the product?
I think it is a very user-friendly platform.
It is very easy and intuitive to build campaigns, and the platform has many great set-up and personalisation options.
It is also great that they are working on new functionalities and layout of the platform (update view of canvas etc)
What do you dislike about the product?
I think support in some urgent cases is a bit slow, so maybe this is something to work on.
What problems is the product solving and how is that benefiting you?
It allows us to communicate to our customers using our app channels in a very quick and easy way