Braze, Inc.
BrazeReviews from AWS customer
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A User-friendly platform for both strategists and operational marketers
What do you like best about the product?
I love Braze's user-friendly features. Braze is easy to use, and I can do so much within there for someone who is not typically technical or heavily operational in skillset. I like that we can segment various campaigns in order to meet our customers where they need to be met using a modality of channels, but all within the same canvas. I love that Braze and their team members are always available to help us and make sure we have the support we need to accomplish our goals. On top of our monthly meetings, we can always submit support questions or issues we face and get quick, prompt responses to help us.
What do you dislike about the product?
I wish there were more reporting capabilities and an easier way to drive data within the platform. Sometimes I feel that I need to be better connected from a data standpoint to understand our campaign performance truly. Maybe if we had a better integration with out analytics team here, and had the necessary data I would feel differently, which I don't necessarily think is Braze's fault, but maybe we can partner better to identify solutions. I also wish we could better optimize customer's profiles and integrate additional channels like telephonic outreach as well as direct mail.
What problems is the product solving and how is that benefiting you?
Braze is making our marketing automation possible and solving so much manual work on our end in order to take our users down a personalized journey. Braze is also a one-stop shop for all things marketing automation due to their extensive list of technology partners.
Excellent, easy to use, very powerful
What do you like best about the product?
The flexibility of the email builder, along with the power of automation and reusable blocks for content. Also, swift and frequent updates to the Braze system itself.
What do you dislike about the product?
Not always obvious where to find certain settings - particularly finding reusable code blocks. Also there wasn't a preview for Dark mode in Gmail when I last tried it.
What problems is the product solving and how is that benefiting you?
Excellent and fully customisable emails serving our customers. It helps us build great looking emails that reach the right customers.
Flexible
What do you like best about the product?
Very easy to use it really helps with rider communications in my business.
What do you dislike about the product?
The interface could be improved a bit, buttons are not so clear and for a entry user it can be challenging
What problems is the product solving and how is that benefiting you?
Rider communication to tell of global outages and improve rider sentiment
Competent marketing automation platform
What do you like best about the product?
Versatile platform that can be adjusted for your needs.
What do you dislike about the product?
Requires lot of technical resources for setup and implementing.
What problems is the product solving and how is that benefiting you?
Help us create an outstanding customer experience journey for our users. With braze we are able to continue develope and grow along side our business
Outstanding software and support team which assists with achieving our goals.
What do you like best about the product?
The simplicity of the ui and ease of use allows us to stay productive while building out our email and push/in-app campaigns.
What do you dislike about the product?
The segment logic and occasionally be confusing.
What problems is the product solving and how is that benefiting you?
We use Braze for email, in-app and push campaigns. It allows us to have one software platform to execute all these messages.
Redefining the understanding of CDP (or, CEP)
What do you like best about the product?
Compared to nearly any other platform, Braze behaves like a spaceship in a world of cars and bikes. Extremely fast and very slick design/UI choices. Tools are extremely nimble and easy-to-learn.
What do you dislike about the product?
Braze does require a lot of trust and buy-in to use effectively. Folks more comfortable with the concept of databases and lists might end up frustrated with the Braze's segments.
What problems is the product solving and how is that benefiting you?
Braze is powered by real-time data and has many valuable integrations that make understanding complex customers incredibly easy. From that point, it's extremely simple to message them easily and with the most relevant content.
Very useful and friendly UI, and the Support team is timely and detailed.
What do you like best about the product?
I like the ability to review analytics within the platform itself, the ability to QA by user search, and ability to test using API sends. All of this makes for a friendly implementation + testing experience.
What do you dislike about the product?
I wish there was a way to better understand where testing is failing. I would also like to know where live / active Brazes fail, since it's hard to QA when live. I wish we could follow one member through a Canvas flow in an easier view.
What problems is the product solving and how is that benefiting you?
Exit canvas criteria. I think this improvement will help benefit me, as i often create hacky solutions to have members exit by using Audience Paths --> accept then everyone else as exit.
Great software to set up marketing campaigns
What do you like best about the product?
tool access, features, copy + edit feature to build off old campaigns and create new ones
What do you dislike about the product?
learning curve needs more developed guidance for team specific work - training from internal teams
What problems is the product solving and how is that benefiting you?
planning out marketing campaigns
Changed my Digital Marketing life
What do you like best about the product?
Canvas flow is the single greatest feature I have under my belt as a Digital Marketing Specialist thanks to Braze
What do you dislike about the product?
There's a bit of a learning curve but Braze has the necessary documentation and support to make sure I succeed
What problems is the product solving and how is that benefiting you?
Freeing up my time by making sure all user journey flow is automated. Lets me focus on the bigger picture.
I would highly recommend it to any CRM person since it has an advanced campaign & analytics panel.
What do you like best about the product?
Most helpful are the campaign and canvas setup screens where users can easily create and revise campaigns and test them on their app environment to update. When compared with competitors the screens are more user friendly and easy to manage.
What do you dislike about the product?
Overall, campaign and canvas analytics is not available but it is one of the most crucial things for us. It could be better to create an overall analytics page where we can see the big picture for selected metrics for the selected period with channel filtering.
What problems is the product solving and how is that benefiting you?
Braze is helping us to set up transactional and marketing campaigns that drive incremental orders and users. Thanks to Braze, we are more productive, and CRM initiatives drive more revenue.
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