What do you like best about the product?

The commercetools platform incorporates the ideals of modern commerce architecture. This means that our customers who invest in the commercetools platform realize the benefits of scalability and flexibility for their digital businesses. As a commercetools partner, we embrace the core principles of their solution as it lines up with the way we want to consult our customers and recommend solutions that fit their business. Commercetools is an integrator and agency-friendly organization for partnering. We share a vision, and more importantly, we share customer wins and long-term success.

What do you dislike about the product?

The vision for taking advantage of commercetools, and for adopting a headless approach to commerce, can sometimes be complex for companies to understand. We continue to improve our ability to articulate value to both technical and business buyers. This challenge actually creates strong opportunities for partners like DMI to play a more consultative role to companies considering this investment. As the adoption curve accelerates, I'm confident that the assets and solutions around commercetools will improve.

What problems is the product solving and how is that benefiting you?

We believe that commercetools offers a path forward for companies feeling the pain of older, less flexible commerce technology. As companies accelerate into developing more sophisticated digital channels, they can feel limited by the investments they have made in platforms and tools. Our customers who implement commercetools gain a unique market advantage by achieving speed to market for new and updated customer experiences. Going cloud-native, with APIs and microservices gives our customers options without limits.