Snowplow was a game changer in our understanding of our customer behaviour
What do you like best about the product?
I like the availability of granular data and the autonomy to be able to use the data easily in whichever way you choose. It gives complete freedom to build downstream products tailored to the business needs. I also think their customer services level is extremely high, they are always available to suggest best approaches to problems and work with you on solving your own challenges.
What do you dislike about the product?
It does have a bit of a knowledge learning curve, traditional users of behavioural data have only experienced data through a familiar UI and so some of the bits of knowledge behind how certain areas of data are populated requires a fair amount of reading and playing with the data.
What problems is the product solving and how is that benefiting you?
Precise understanding of user experience of new features. Identity stitching. Consolidated metrics across different Web platforms (app, Web, third party affiliates, acquisition companies). Removed areas of doubt of the data from issues such as ad blockers and transmission issues when implementing server side tracking.
Recommendations to others considering the product:
Learn about how tracking actually works and how the raw data is presented. Understand what the business needs to report on from tracking and make sure tracking is in place in those scenarios. Spend time really thinking about a scalable way to track new features.
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