Sprout Social
Sprout SocialReviews from AWS customer
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Seamless Transition to Sprout Social—Intuitive, Powerful, and Game-Changing
What do you like best about the product?
I led the decision to transition from HootSuite to Sprout Social, and it was absolutely the right move. The first thing that drew me in was Sprout Social's interface—it's incredibly clean and intuitive. The calendar view for scheduling is straightforward, and the reporting dashboard is comprehensive without being overwhelming. Everything you need is truly right at your fingertips.
Our main motivations for switching were to expand our advocacy program and to gain access to social listening capabilities. For advocacy, we needed more seats, and Sprout delivered on that front. Beyond just the seat expansion, we benefited from robust reporting features that allowed us to assign a dollar value to advocacy shares, which our leadership team really appreciated. Our advocacy engagement rate has also increased significantly, thanks in part to Sprout's topic curation.
When it came to social listening, we recognized its importance but were concerned it might be complicated to implement. However, Sprout made it simple to set up a social listening topic tailored to our needs. This has not only helped us monitor share of voice but has also become a key part of our Reddit strategy development.
What stood out most for me was the onboarding experience. Jess was fantastic—it's rare for onboarding a new platform to be genuinely enjoyable, but I actually looked forward to our weekly calls. By the end of the process, I felt confident in both the platform and my decision to switch. More importantly, the onboarding introduced me to so many ways to elevate our social media efforts with Sprout's features. We've moved far beyond just scheduling and basic reporting to a much more strategic approach, and since making the switch, all our social KPIs have been trending upward.
Our main motivations for switching were to expand our advocacy program and to gain access to social listening capabilities. For advocacy, we needed more seats, and Sprout delivered on that front. Beyond just the seat expansion, we benefited from robust reporting features that allowed us to assign a dollar value to advocacy shares, which our leadership team really appreciated. Our advocacy engagement rate has also increased significantly, thanks in part to Sprout's topic curation.
When it came to social listening, we recognized its importance but were concerned it might be complicated to implement. However, Sprout made it simple to set up a social listening topic tailored to our needs. This has not only helped us monitor share of voice but has also become a key part of our Reddit strategy development.
What stood out most for me was the onboarding experience. Jess was fantastic—it's rare for onboarding a new platform to be genuinely enjoyable, but I actually looked forward to our weekly calls. By the end of the process, I felt confident in both the platform and my decision to switch. More importantly, the onboarding introduced me to so many ways to elevate our social media efforts with Sprout's features. We've moved far beyond just scheduling and basic reporting to a much more strategic approach, and since making the switch, all our social KPIs have been trending upward.
What do you dislike about the product?
Honestly, ever since Sprout enabled scheduling of documents and PDFs for LinkedIn, I haven't found any drawbacks. It's been a seamless experience for me!
What problems is the product solving and how is that benefiting you?
Sprout has truly simplified our daily social management tasks, allowing our team to develop new skills and successfully adopt social listening. This has become an essential part of how we shape our social strategy and monitor share of voice. Additionally, Sprout has empowered us to not only grow our social advocacy efforts but also to demonstrate real ROI.
Intuitive Interface and Powerful Analytics Make Social Management a Breeze
What do you like best about the product?
Sprout Social’s biggest strengths are its intuitive interface and the way it centralizes all key social media workflows in one place. The publishing tools are especially strong, the content calendar is clean, easy to navigate, and makes it simple to plan, schedule, and collaborate on posts across multiple platforms.
The analytics and reporting are another major standout. Sprout provides clear, visually appealing reports that make it easy to understand performance trends and present insights to stakeholders without needing extra formatting or manual work.
The analytics and reporting are another major standout. Sprout provides clear, visually appealing reports that make it easy to understand performance trends and present insights to stakeholders without needing extra formatting or manual work.
What do you dislike about the product?
Sprout Social can feel expensive, especially when you start adding more users or need features beyond the basic plan. Some analytics views c
What problems is the product solving and how is that benefiting you?
Sprout Social helps streamline managing multiple social channels in one place. It makes it easier to plan content, monitor engagement, and generate clear reports without jumping between platforms. The biggest benefit is efficiency—having publishing, inbox management, and analytics all centralized saves time and provides better visibility into what’s working.
Sprout Social is useful, yes. But oh, so pricey.
What do you like best about the product?
I like how user-friendly the platform is, and they do a fairly good job of updating the software to relfect the latest developments of each social platform. For example, when Instagram changed the ratio limitations for portrait photo posts, it wasn't long before the Sprout platform was updated as well. I also appreciate being able to add the first comment on posts in Sprout (Instagram, Facebook and LinkedIn).
What do you dislike about the product?
Adding Instagram accounts to Sprout is very tricky, and it shouldn't be that way. In order to add an Instagram profile, it needs to be connected to the brand's Facebook page, and there are always complications with Meta Business that create roadblocks for social media managers. Plus, many brands that are successful on Instagram don't want to have to worry about creating and managing a Facebook page.
Also, the cost of using this platform is ultimately what made our team search for other options.
Also, the cost of using this platform is ultimately what made our team search for other options.
What problems is the product solving and how is that benefiting you?
The social reporting features are great, making it easy to create reports on KPI's.
Also, it's easy for student workers to submit posts for my review.
Also, it's easy for student workers to submit posts for my review.
Great for Scheduling and Metrics, But Lacks Some IG Insights
What do you like best about the product?
I like how easy it is to schedule posts and make sure they go out at the best times for engagement. The analytics are super helpful too—they give clear insights into what’s working and what’s not, so it’s easy to adjust our strategy. Plus, the platform is really intuitive and user-friendly. Even if you’re new to social tools, it doesn’t feel overwhelming. Overall, it saves a ton of time and makes managing social accounts way less cumbersom.
What do you dislike about the product?
One drawback is that you can’t view metrics for Instagram collaboration posts published by collaborators, which makes it harder to get a full picture of performance. Another challenge is that Sprout’s analytics sometimes differ from what you see in the native apps (for example, it doesn’t count IG likes as part of interactions), so we have to supplement the Sprout data with data pulled manually.
What problems is the product solving and how is that benefiting you?
Overall, it reduces time spent on repetitive tasks and gives us a clearer picture of what’s working, which helps us make smarter decisions and improve our strategy. Instead of jumping between multiple apps, we can schedule posts, monitor engagement, and review performance all in one place.
Client Experience Director
What do you like best about the product?
I think it is very easy to use and figure out. I think it is broken down and I am able to easily access everything I need it for. Reports, cases, scheduling, unscheduling.
What do you dislike about the product?
One thing I didn't like in one of the most recent updates was that I can no longer access the cases from my cell phone. I have to log in to the desktop to be able to review those.
What problems is the product solving and how is that benefiting you?
Easy to use and quick.
Effortless to Use and Delivers Reliable Performance
What do you like best about the product?
It's easy to use and works well for completing all the functions.
What do you dislike about the product?
The scheduling feature feels a bit unreliable, almost like it's jetlagged—it occasionally stops working as expected.
What problems is the product solving and how is that benefiting you?
Managing scheduling across several platforms for different clients can be quite challenging. It requires careful coordination to ensure that appointments and tasks are organized efficiently for each client, especially when using various tools or systems.
Streamlined Social Scheduling with Minor Glitches
What do you like best about the product?
I love that Sprout Social gives me a centralized place where I can see all my content organized by day. This feature greatly enhances my ability to schedule and manage content efficiently, particularly when handling multiple clients on platforms like Facebook. Additionally, I find the monitoring capabilities quite beneficial, as they allow me to keep track of all activities ranging from inbox messages to comments and boosts. This comprehensive view helps in easily managing engagement and ensuring that I don't miss any important interactions. Overall, these features significantly streamline my workflow and contribute to better organization and effective client management.
What do you dislike about the product?
I find the glitches in Sprout Social to be problematic. While I understand that these issues can occur with any software, they sometimes push my work too close together, which can be frustrating.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule content on Facebook for clients and monitor page activity, centralizing all content by day and managing interactions efficiently.
All-in-One Social Platform with Intuitive Tools
What do you like best about the product?
Sprout is a one-stop shop for most everything social professionals need to perform their work duties. Its tools are vast and relatively intuitive, and their customization options create a positive experience throughout the workday.
What do you dislike about the product?
Sprout is an expensive tool, particularly the add-ons like social listening and advanced metrics.
What problems is the product solving and how is that benefiting you?
Our company receives a lot of customer service-related inquiries on social media that need quick addressing. Utilizing the Smart Inbox, I can quickly respond to and keep track of these various contact points and quickly forward information on to the proper parties to handle it. We post daily on various social platforms, and the composer makes it easy to publish and schedule content to these different places. Finally, the analytics (non-pro) give me the basics of what I need to report on social performance to leadership.
Comprehensive Reporting and Historical Data Add Tremendous Value
What do you like best about the product?
Comprehensive reporting and historical data
What do you dislike about the product?
Price - but I feel this is overruled by the value it provides and the custom plans that are offered.
What problems is the product solving and how is that benefiting you?
The ability to manage multiple social platforms and track performance in one app.
Seamless Scheduling and Integration with Smart Reporting
What do you like best about the product?
The scheduling feature as well as the ease of integration to platforms, and ease of use. I also like the smart inbox and the reporting featur,e and the visual details it includes.
What do you dislike about the product?
It is costly, and sometimes the reporting data conflicts with what the platforms say.
What problems is the product solving and how is that benefiting you?
The scheduling and reporting features are central to my experience with this product. They help me organize my tasks efficiently and keep track of progress, making my workflow much smoother.
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