Sprout Social
Sprout SocialExternal reviews
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Seamless Social Management, But Analytics Customization Could Improve
What do you like best about the product?
What I like best about Sprout Social is how seamlessly it brings together scheduling, engagement, analytics, and team collaboration — giving our social team actionable insights to elevate awareness and community impact for people living with IBD.
What do you dislike about the product?
The main drawback of Sprout Social is that its in-depth analytics and reporting features can be a bit rigid — customization options are limited, and accessing more advanced insights often requires higher-tier plans. It’s a powerful tool, but greater flexibility in data visualization and user permissions would make it even stronger for large nonprofit teams managing multiple campaign
What problems is the product solving and how is that benefiting you?
Sprout Social helps us streamline content planning, scheduling, and reporting across multiple platforms — a huge benefit for a team with limited dedicated staff. It allows us to manage community engagement efficiently, maintain consistent messaging, and analyze what resonates most with our audiences, all within one centralized platform. This efficiency helps us stay focused on amplifying awareness and impact for the IBD community.
A Must-Have for Social Media Reporting
What do you like best about the product?
I love how Sprout Social consolidates my data in one clean spot, making it easier for me to review social media performance. The platform effectively helps me report data and provides monthly updates that excite stakeholders and audiences about our social media efforts. I appreciate the easy-to-generate reports and the regular informative emails I receive. The in-person programming events are fantastic as they have allowed me to find a community of like-minded marketers and social media professionals. These opportunities provided by Sprout Social have enriched my professional network significantly. The sense of community is a huge draw, as Sprout Social focuses on building lasting connections and friendships. I'm particularly impressed with the company's belief in my work and their support for who I am as a professional. It's evident in the tangible merchandise like water bottles and plushies that celebrate Sprout Social's brand and my involvement with it. This sense of belonging and support has been an unmatched experience, making me a dedicated promoter of Sprout Social to others in natural settings such as industry presentations and podcast interviews. Based on these experiences, I can't help but sing its praises and confidently recommend it to others, as evident in my perfect rating of 10 out of 10.
What do you dislike about the product?
I find Sprout Social very intimidating for someone new to the marketing field and reporting. There is so much going on, and it can feel overwhelming to figure out what I actually need to know. The initial learning phase took me a good amount of time to connect with what I had to do.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for effective data reporting, enabling me to share monthly updates company-wide, highlighting high-performing content, and engaging stakeholders in our social media efforts.
Effortless Social Management, but Instagram Issues and Pricing Limit Flexibility
What do you like best about the product?
Sprout makes managing multiple social channels feel organized and effortless. The Smart Inbox is a game-changer — it keeps all comments, mentions, and messages in one place, so nothing slips through the cracks. The scheduling tools and visual calendar make planning campaigns easy, and the analytics are clear, customizable, and ready to share with leadership. I also love how smooth the approval workflows and tagging systems are for team collaboration. It’s one of the few tools that truly saves time and gives you a complete picture of performance.
What do you dislike about the product?
Instagram disconnects far too often for no clear reason, which can be frustrating when you’re managing a large number of accounts. Reconnecting takes time and interrupts workflow. I also wish Sprout’s Social Listening features were more affordable — the capabilities are impressive, but the cost puts it out of reach for many growing brands. We’re expanding nationally, yet because we’re not a nonprofit, we don’t qualify for discounted pricing. It’s one of the few areas where I feel Sprout’s pricing doesn’t scale with brand growth.
What problems is the product solving and how is that benefiting you?
Sprout Social has significantly improved what was once a disjointed process for us. With dozens of social profiles to manage across various markets, Sprout enables us to plan, publish, monitor, and generate reports all within a single platform. The unified inbox is especially valuable, ensuring we never overlook messages or comments, while the tagging and approval workflows have made it much easier to collaborate with leadership and providers.
The reporting tools have also been a major advantage, allowing us to clearly present ROI and engagement trends to executives without the need for manual data compilation. In summary, Sprout has brought much-needed organization, efficiency, and transparency to our fast-paced social program, which previously felt overwhelming.
The reporting tools have also been a major advantage, allowing us to clearly present ROI and engagement trends to executives without the need for manual data compilation. In summary, Sprout has brought much-needed organization, efficiency, and transparency to our fast-paced social program, which previously felt overwhelming.
All-in-One Social Platform That Covers Every Need
What do you like best about the product?
I like how it is an one-stop-shop for everything social, from pushing out our brand's material (scheduling, approving), to pulling in data (social listening, reports, competitor post analysis).
What do you dislike about the product?
Not really a downside, but it does have limitations on reporting or posting - but I understand this is usually a limitation on the specific social platform's side (API connection issues).
What problems is the product solving and how is that benefiting you?
Sprout is extremely helpful when we are trying to figure out what works (or doesn't work) with our organic posts. Comparing stats on different posts, and investigating what they have in common is made easy with the reporting tool & tags feature.
User-Friendly Social Management, But API Limitations Hold It Back
What do you like best about the product?
Sprout is user-friendly and houses all our our organic social media management tools.
What do you dislike about the product?
There are some API limitations and nuances that keep us from ranking Sprout higher. For example: on Instagram a carousel can hold up to 20 images, but on Sprout we can only schedule up to 10 currently.
What problems is the product solving and how is that benefiting you?
It's an all-in-one tool for us to draft, approve, community manage and report on social media posts across many profiles.
Intuitive Platform with Stellar Publishing and Reporting Features
What do you like best about the product?
I like that Sprout Social is very intuitive to use. I especially really like the notes feature as it allows me to mark when events or posts will be coming up in the future. I use it to mark on the publishing calendar when conferences, webinars, or articles being published are coming out so that I can plot things in the social calendar and keep those in mind. I much prefer the interface and intuitiveness of Sprout Social.
What do you dislike about the product?
The new AI Trillist feature is still a bit clunky. I wish it would look at what I was looking at instead of me having to prompt it each time and start over the conversation.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple social media platforms, schedule posts for peak engagement, report metrics, and perform social listening for key topics. It helps both my company and executive leadership streamline social media strategies.
Effortless Task Management and Excellent Support
What do you like best about the product?
The ease of use and the way it helps me accomplish my daily tasks. Also, the support team is top-notch.
What do you dislike about the product?
I wish I could edit social posts directly on Sprout after it's already been posted to the platform.
What problems is the product solving and how is that benefiting you?
Sprout Social allows us to easily manage our daily inbound with saved assets for quicker replies and availability to set up chatbots.
I'll never stop sharing how much I love Sprout!
What do you like best about the product?
Gosh, it's hard for me to choose a favorite feature when they're all incredible! I love that Sprout Social lets you customize your posts by network! It makes it easy for me to tag accounts that are only on certain platforms without going back and forth. I also love the reporting functions and data! The reports are highly customizable and it's easy for me to pull specific numbers to share with my team.
What do you dislike about the product?
I wish Sprout would automatically give the option to resize art for you. It's not a huge deal, but I hate when I get all the way done with a post just to find out my photo is barely the wrong size. Regardless, I appreciate how easy it is to resize images within the software, so it's really not a huge problem.
What problems is the product solving and how is that benefiting you?
The analytics all in one place! I don't have to fight with the various platforms just to get our analytics, they're all conveniently within the Sprout Social interface.
User-Friendly Scheduling and Helpful AI Assist Make a Great Combo
What do you like best about the product?
The scheduling tool is extremely user friendly. The AI assist tool is really helpful when reviewing captions. The reporting tool is very robust and reviewing reports is clean and easy.
What do you dislike about the product?
We have been Sprout customers for several years, and each year the rising cost becomes more difficult to manage. While we have managed to negotiate so far, the significant annual price hikes—especially when there are no major updates to the product—are increasingly hard to justify and make it challenging to build a solid business case.
I also wish there was the ability to build you own package or purchase certain tools as a one-off
I also wish there was the ability to build you own package or purchase certain tools as a one-off
What problems is the product solving and how is that benefiting you?
Sprout Social helps us solve the challenge of managing multiple social media channels efficiently while maintaining a consistent brand voice. The platform centralizes scheduling, engagement, and reporting across all our accounts, which saves our team hours each week.
Its reporting tools make it easy to translate social performance into meaningful insights we can share with leadership, and the unified inbox helps us stay on top of community interactions without missing messages. Overall, Sprout streamlines collaboration, improves visibility into what’s working, and allows us to make data-driven decisions that strengthen our social strategy.
Its reporting tools make it easy to translate social performance into meaningful insights we can share with leadership, and the unified inbox helps us stay on top of community interactions without missing messages. Overall, Sprout streamlines collaboration, improves visibility into what’s working, and allows us to make data-driven decisions that strengthen our social strategy.
Great Social Integrations, Needs More Customization Options
What do you like best about the product?
I like that Sprout has integrations with the most social platforms, making it easier to keep up with posting.
What do you dislike about the product?
I think Sprout could have a few more customizable features so users can make their day more efficient by the way they work. Calendar customization is the main area for me. I also wish it had hashtag *suggestions* for social.
What problems is the product solving and how is that benefiting you?
Best thing is the Canva to Sprout integration! Makes my work process so simple. Sprout saves me time by allowing me to post everything at once. I also appreciate the ability to adapt my posts on each platform. This allows me to continue with my day, focused on other tasks. Their AI writing tool is also helpful when writer's block happens.
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