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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

6,024 reviews
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    Brandon B.

Great features that are unparralelled

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Reporting feature, API integration for comments, messages, and mentions are great.
What do you dislike about the product?
Took some haggling to get the pricing to make sense for our small agency. We dont use all of the features, but the ones that other platforms dont have. So we worked out a deal with Sprout to price it tougher it fit our needs without being too expensive
What problems is the product solving and how is that benefiting you?
Maintains a centralized social media presence across all clients we have without having to access each platform natively.


    Internet

Easy-to-use dashboard

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social's dashboard is so easy to use and navigate. It gives me up-to-date information on what is happening with my organization's social media stats and helps me stay on top of all the things happening on various platforms. I would highly recommend Sprout Social to an organization looking to stay organized, plan ahead, and monitor.
What do you dislike about the product?
It's a big learning curve, but, not impossible with practice and time spent learning how to best utilize the resources available.
What problems is the product solving and how is that benefiting you?
Our organization uses multiple social media platforms, so it is convenient to work ahead and schedule postings on those platforms, as well as use specific 'listening' tools for keywords related to our community happening on those platforms.


    Pharmaceuticals

Streamlined Scheduling with Helpful Analytics

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
What I like most about Sprout Social is how easy it makes scheduling and publishing content across multiple platforms. The calendar view keeps everything organized and helps me plan ahead with confidence. I also really value the detailed analytics, which provide clear insights into performance and help guide future strategy. On top of that, the approval workflows are a big plus for team collaboration, ensuring content is reviewed and aligned before it goes live. Altogether, these features make managing social media much more efficient and stress-free.
What do you dislike about the product?
Honestly, there isn’t anything I dislike about Sprout Social. It’s user-friendly, reliable, and continues to meet my needs without major drawbacks.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me solve the challenge of staying organized and consistent across multiple social media platforms. By allowing me to plan my social calendar in advance and schedule posts ahead of time, it removes the stress of last-minute publishing and ensures a steady, strategic presence online. Additionally, the analytics feature lets me track which content is performing well, so I can make informed decisions and refine my strategy. Overall, it saves time, keeps me organized, and helps me focus on creating content that resonates with my audience.


    Broadcast Media

Sprout Social: Clean & Concise Content Management

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The best thing about Sprout Social is the user-friendly interface and design of the overall program. Working with multiple News stations can get confusing at times; but Sprout keeps everything organized and easy for me to get the right socials to the right markets.
What do you dislike about the product?
One thing I think Sprout could improve on is the upload/tagging process. I just think there could be a way to make them both faster. Maybe by being able to upload multiple videos at a time or add on multiple tags at a time instead of going back to search each time.
What problems is the product solving and how is that benefiting you?
Sprout is allowing me to stay connected and work with stations across the country on single platform. This is beneficial to me because I don't have to upload them to a station-specific spot each time.


    Brynn C.

Social Media management made simple

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social is such a useful tool when you are managing several accounts for several different brands. I can't stress enough how nice it is to have everything in one place from inbox management to analytics and reports for multiple platforms. Sprouts ability to synthesize everything into once platform saves me hours in my day.
What do you dislike about the product?
I wouldn't say there is anything I like the LEAST (other than the price point). There are features that could be improved upon like the approval process for outside clients but I do know that they are always looking for ways to improve.
What problems is the product solving and how is that benefiting you?
Sprout solves the problem of having to synthesize information from several different platforms into one report. Looking at analytics from Facebook to LinkedIn to X and reporting on them for a client is made so much easier and quicker with Sprout. The same is true for inbox management.


    Hospital & Health Care

Sprout Social is the best platform to use for social business needs!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The most helpful thing in Sprout Social is the ability to easily post to all social media platforms. Our company has 70+ social media platforms for our businesses, and we use Sprout Social every day for all of them and their social media posts. We also love the reports that Sprout sends us to help us with our marketing efforts.
What do you dislike about the product?
There is nothing I dislike about Sprout Social. It is easy, reliable, and efficient.
What problems is the product solving and how is that benefiting you?
We have 70+ offices and social media accounts for all. Being able to look at reviews, post content, and analyze reports on Sprout helps us everyday. We use 4+ social accounts for each office, and Sprout allows us to keep our social media marketing organized and easy to use.


    Marcela M.

Sprout is the best!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout is one of the best scheduling tools I have used. It makes managing multiple social accounts and our advocacy tool easy. We have multiple users on it, and it is easy to use and intuitive. The customer support team is always quick to respond when we have an issue. I use sprout every day multiple times a day and can't imagine doing my job without it!
What do you dislike about the product?
There are a lot of features and a lot of updates and sometimes it's hard to keep track and know if I am using it to its full potential.
What problems is the product solving and how is that benefiting you?
Managing a calendar for multiple accounts across different platforms can be complex, but Sprout makes it easy to see all in one place and work across all of the accounts.


    Automotive

Sprout Social Analysis

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Sprout Social is the competitor benchmarking feature, which allows you to easily identify areas where you can both celebrate successes and find opportunities for improvement.
What do you dislike about the product?
Analytics can be more date. I would appreciate more AI insights integrated in the platform. This would help with the ease of use and getting insights quicker and in a more succinct way versus manual analysis.
What problems is the product solving and how is that benefiting you?
Social media management with calendar planning and analytics is solved to make us stronger marketers.


    Higher Education

Sprout Social: A Balanced Review with Higher Ed in Mind

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social is among the best tools out there in this space: It's a mature, full-featured social media management platform that excels in analytics, governance, team workflows and cross-platform publishing. It truly offers a robust “enterprise-grade” experience
What do you dislike about the product?
Its “per user / per seat” model means costs grow quickly with team expansion and the base plan limits social account capacity, so scaling up often forces upgrade.
What problems is the product solving and how is that benefiting you?
By consolidating all of our social accounts into one place, the “Smart Inbox” ensures no message or mention is missed. This improves responsiveness to our community and makes monitoring easier across multiple departments.

The publishing calendar and cross-platform scheduling save our team time by allowing us to plan content strategically, customize per platform and keep a clear record of what’s going out when. This streamlines workflow and reduces duplication of effort.

With multiple units and accounts across the university, Sprout’s user permissions, approval processes, and reporting structure provide oversight and accountability. This makes it easier to maintain brand consistency and apply institutional standards.


    Lauren S.

Love Sprout! It's been my favorite from all of the scheduling assistants I've used

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I like that I'm able to post across all platforms and pages simultaneously. I also like the AI feature allowing me to create captions.
What do you dislike about the product?
We should be allowed to access Instagram sounds and songs to add to reels and posts. Would also be nice to customize stories with links, text, icons, etc. Additionally, in a carousel post on Instagram, I should be able to include a video slide (like I can manually in the app). Overall, just needs more in-app features.
What problems is the product solving and how is that benefiting you?
I like that I'm able to post across all platforms and pages simultaneously, as I manage multiple accounts on three different platforms. I also like the AI feature allowing me to create captions so I don't have to flick between tabs.