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Sprout Social

Sprout Social

Reviews from AWS customer

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    Viktoriia N.

Great tool to use!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
We really enjoy using Sprout Social to manage our digital presence. It brings together the tools we use most - from consolidating Google Reviews and responding to feedback, to scheduling and organizing content across multiple channels. The reporting features are also a huge advantage, giving us clear insights into performance and helping us make better decisions. Having everything in one platform saves time, keeps our team aligned, and makes managing our brand much more efficient. Sprout Social has truly become an invaluable tool for our business.
What do you dislike about the product?
The reporting features are very useful, though they could be a little easier to navigate at first. That said, once you spend some time with the platform, it becomes much more intuitive.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us bring everything into one place. Instead of juggling separate tools for Google Reviews, content scheduling, and reporting, we can manage it all in one platform. That saves our team time, keeps things more organized, and makes it easier to stay on top of customer feedback and campaign performance. Overall, it’s made our day-to-day work a lot more efficient and less fragmented.


    Lucy R.

I would recommend Sprout Social to a friend or colleague.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I would recommend Sprout Social to a friend or colleague because it is user friendly and because it is an efficient tool. My favorite thing about the platform is that it allows for an easy way to streamline posting and scheduling on social media. I use Sprout Social almost every day while at work.
What do you dislike about the product?
The only downside to using Sprout Social that I can think of is that at times the reporting aspect seems overwhelming but that could also be due the fact that I do not have enough time to really dive into the reporting and customize my reports. I think it would be helfpul to have one on one help with this kind of thing.
What problems is the product solving and how is that benefiting you?
The main business problem Sprout is solving for us is that it is helping us streamline our social media posting and schedule. This alone is a great improvement to previous systems we've had in the past.


    Marketing and Advertising

Great experience!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
It's ease of use. The actual function of the software is amazing and allows me to not only work efficiently, but also enjoy the system. I use Sprout on a monthly basis and it always delivers. I will continue to use Sprout Social and will recommend it to other digital marketing professionals.
What do you dislike about the product?
I would like to see a 'comment/edit' feature that is ONLY internal facing. This would serve as a place to put requested edits or note approvals.
What problems is the product solving and how is that benefiting you?
Being able to schedule posts across different platforms. It benefits me by keeping things organized.


    Anna O.

Easy to use, small training instructions make it even simpler

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
We did a company training together, it seemed easy enough. The trainer was very familiar with this program where the rest of us were not.
What do you dislike about the product?
I don't have any issues since we used it for specific purposes, there might be other functions in the site that could use work. If profiles are not connected it causes reporting issues but that isn't the site problem, more of an organizational disconnect.
What problems is the product solving and how is that benefiting you?
We have bonuses for people and they are based on their Socia Media Analytics data. The data looks fine, sometimes we aren't sure what silo is being measured but that is determined by how their employment contract is written.


    Amber E.

Seamless Social Management with Outstanding Usability

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social's access to platforms and responsive analytics, enhancing my ability to manage social media efficiently. I love the calendar tool which provides a clear overview of posts across multiple accounts. The approval process is fantastic for ensuring brand consistency and compliance. Setting up Sprout Social is incredibly easy, even for team members new to the software, and the onboarding process is tailored to our team's needs. The drag-and-drop calendar view simplifies managing multiple platforms. I also love how easy communication and visual planning are with team functions, allowing for smooth collaboration. The platform’s user-friendly interface and intuitive navigation make it easy to share with tech-savvy and non-tech-savvy clients and colleagues alike. Lastly, I highly value the ability to see and plan social media campaigns with digital sticky notes and color coding.
What do you dislike about the product?
I would love to see more app integration with native platforms. As a social media manager, this is a common desire due to the restrictions imposed by platform owners like Meta and TikTok. I think Sprout does its best within these limitations, but having features like trending audios, polls, stickers, and scheduling stories directly accessible in Sprout would be ideal.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple social media platforms seamlessly, simplifying approvals and maintaining legal compliance. Its intuitive calendar and team functions enhance visual communication and streamline workflow across our team.


    Construction

Effective but room for growth

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I like that all the comments are in one place and you can respond to different message types.
What do you dislike about the product?
The lack of ability to associate sounds to reels or carousel posts within the platform - we have to do this in-app on IG.
What problems is the product solving and how is that benefiting you?
Helps to keep the comments all in one place so that responses aren't being missed and concerns are not falling on deaf ears. It is tracking improvements and top performing posts all in one place.


    Non-Profit Organization Management

Efficient and useful

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
It saves me hugely on time when bulk-scheduling content. I also use it regularly for reporting on our organic engagement. The smart inbox and listening tools are also really helpful for maintaining our brand health.
What do you dislike about the product?
There are very occasional bugs but that's usually the fault of the platforms and get resolved quickly
What problems is the product solving and how is that benefiting you?
It's putting everything in one central location instead of having to trawl through each of the platforms which hugely saves us on time as a small organisation with limited resources.


    Museums and Institutions

Helps streamline, but does come with a cost

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has made it much easier for us to manage multiple social channels across our organization, while also adding in videos, collaborators, etc.
What do you dislike about the product?
The cost can be hard to justify. We can't afford some of the upgrades that would make it easier for us to manage our presence, and there are few options for discounts, even for non profits.
What problems is the product solving and how is that benefiting you?
Allowing to schedule multiple messages across multiple platforms easily and with few issues.


    Maria J.

Great Social Tool

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout every day at work as a social media manager, and it saves me so much time. It is so nice to be able to handle everything for my multiple clients in one place.
What do you dislike about the product?
Nothing at this time.I really enjoy the current features.
What problems is the product solving and how is that benefiting you?
It is saving me so much time being able to manage multiple clients all in one place.


    Retail

Helps us stay on top of brand mentions

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has proven to be a very useful tool for our team. It makes it easy to track all mentions of our brand and social handles, helping us stay on top of what the market is saying. The scheduling features are straightforward and save us a lot of time.

That said, the platform is on the expensive side, especially since we’re not yet using its full range of features. It would be extremely valuable if Sprout offered weekly or monthly highlight emails showcasing how other users take advantage of its advanced functions—this would help us unlock more of its potential.

Overall, Sprout Social is reliable, intuitive, and powerful. While the cost is higher than some alternatives, the functionality it provides makes it a strong choice for serious social media management.
What do you dislike about the product?
The platform is quite expensive, especially since we don’t use all of its advanced features. It would be helpful if Sprout provided regular tips or examples of how other users maximize the tool, so we could unlock more value. Some areas also feel a bit overwhelming without more guidance.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the challenge of keeping track of all our brand mentions and social handles across different platforms in one place. Instead of manually searching or missing important conversations, we now have a clear pulse on what the market is saying. It also streamlines our social media scheduling, saving us time and helping us stay consistent with posting. Overall, it gives us better awareness of customer sentiment and improves efficiency in managing our brand presence.