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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

6,024 reviews
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    Julie T.

Lifesaver for Multiple Businesses

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I am currently the social media manager for Fifty West Brewery in Cincinnati. When I began, I had limited experience with social media, but Sprout Social made it easy for me to learn the ropes across all our platforms, whether I was using mobile or desktop. Since I started, we've expanded to several new locations, and switching between accounts to post or respond has remained straightforward, clean, and efficient.
What do you dislike about the product?
The price may be somewhat steep, but I believe it's justified for businesses aiming for success.
What problems is the product solving and how is that benefiting you?
Sprout makes it possible for me, as the only person handling social media at our company, to manage multiple platforms efficiently and respond to messages within our one-hour goal. I can oversee our account that's two hours away as well as the one just across the street from my office, all within the same five minutes, without missing any messages or questions. This means our customers receive answers and updates more quickly, which helps our business generate revenue.


    Miriam P.

Social Media Marketing Manager

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the scheduling features and advanced analytics reporting.
What do you dislike about the product?
I wish you could change the visual reporting. For example, pie charts vs line graphs.
What problems is the product solving and how is that benefiting you?
Sprout allows quick acces to analytics reporting and the ability to schedule various types of content quickly.


    Manufacturing

Sprout Makes Social Easier!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Our team uses Sprout in a multitude of ways from scheduling posts, tagging content to organize and track campaigns, to compiling our social metrics. It's easy to set up all our posts, and having the preview of the post for each platform is key. Additionally, having Sprout integrated with each platform reduces hours of pulling metric reports from each platform. We can easily see what posts are performing well & compare/contrast to update our posting strategy.
What do you dislike about the product?
Tagging people in the captions can be frustrating - sometimes it will link, and other times, we have to go back into posted content to edit and make sure tags are correct. The feature is clunky. We also miss the ability to pull social data from personal LinkedIn accounts - we often check on key stakeholders in the company for their results.
What problems is the product solving and how is that benefiting you?
Sprout allows me to pull all our social metrics easily, without having to log into each separate platform. The use of tagging content by campaign and other tags also allows us to see how certain marketing pushes are going


    Retail

LOVE Sprout! My fav social media tool

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The Sprout team is WONDERFUL. I also love how easy the platform is to use compared to other competitors I've used. Customer support is incredible.
What do you dislike about the product?
I with I could schedule Instagram Stories on desktop vs. downloading the Sprout mobile app
What problems is the product solving and how is that benefiting you?
Team is quick to help and always available. I also love the chat functionality for any quick questions.


    Logistics and Supply Chain

It gets the job done

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I like how you can tag the sentiment on sprout, I like how many platforms can. be integrated onto the platform. Customer support made easy on sprout, its easy to respond to people.
What do you dislike about the product?
I don't like how it's hard to arrange, manage and pull data from sprout. It's not as intuitive and automated as i would like in this day and age. I wish there were more features.
What problems is the product solving and how is that benefiting you?
We're able to respond to people on every platform. User dissatisfaction and customer support wait times is being solved on sprout currently.


    Newspapers

Godsend

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout has been a Godsend to me and my team. It's easy to use and empowers self-agency and collaboration. I love the built in reports feature and that it can pick up on the optimal times for maximum engagement. We use this every day to get our work out on the web!
What do you dislike about the product?
Currently unable to do hybrid Instagram posts that include both video and text. Also when using the smart inbox, you can only "like" posts, instead of the different reacts offered on didfferent social sites.
What problems is the product solving and how is that benefiting you?
I don't like that it keeps disconnecting our profiles


    Retail

Sprout has made scheduling so much easier

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Our team have been using Sprout for the last few years, and we have found scheduling content has been made so much easier. The functionality of the tool is super simple to use, we love the fact you can label up posts so reporting becomes a breeze!
What do you dislike about the product?
It would be great if the listening tool was a little easier to use, it does take some getting used to, but once you get the hang of this, it makes a massive difference to the way we are looking at our results and what our audience are engaging with.
What problems is the product solving and how is that benefiting you?
We are able to quickly schedule content and not have to post manually.
As well as this, the team are able to report on a weekly basis, our social media results and can take learnings from this in order to decipher what content is generating the best results.


    Non-Profit Organization Management

I would tell my friends who work in non-profits about sprout!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
This platform is incredibly intuitive and user-friendly. I feel fortunate that my job provides us with this tool, as creating content for three separate platforms can be quite challenging. However, Sprout simplifies cross-posting across all our different accounts, making the process much easier.
What do you dislike about the product?
I don't have many complaints, but I do have one issue with the tagging feature. I wish the user interface for tagging was improved. Whenever I need to add more tags, it always resets back to the selection menu, requiring me to search for each additional tag separately. I would prefer if I could select multiple tags at once, all in one go. I do wish there was a way I could also search for handles of people who follow us. Since we are a non-profit, our followers are naturally also people who we work with in different non-profits. Whenever we tag folks on sprout, we have to spell out the handle, I wish it would already come up with suggestions, especially if they are already our follower!
What problems is the product solving and how is that benefiting you?
Learning what content is engaging people and the ease of scheduling posts a head of time


    Cortney J.

Two years of admin user

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate having both our social platform and employee advocacy tools integrated within the SproutSocial ecosystem. Scheduling posts across Facebook, Instagram, Twitter (X), and LinkedIn is straightforward and convenient.
What do you dislike about the product?
There are additional add-ons for reporting that we don’t have, which made it frustrating to compile reports. We had to pull from multiple sources to get the full picture, and without the highest tier, breaking down tags wasn’t as straightforward.
What problems is the product solving and how is that benefiting you?
They offered AI text copy even before ChatGPT became widely known, and they were ahead of the curve in making it easy for us to boost the number of posts we created each day.


    Manufacturing

My review

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The analytics feature, how in-depth and easy to navigate it is. Also, how you can easily flip back and forth between many pages. I manage multiple sub-brand accounts from our BU's and it's nice to see them all in one place.
What do you dislike about the product?
That it will commonly miss hashtags, not hyper link links, and not tagging people although it's supposed to in the scheduled post. A new feature to make tagging people easier would be very helpful.
What problems is the product solving and how is that benefiting you?
Meta not offering in-depth analytics in platform, so better tracking.