Sprout Social
Sprout SocialExternal reviews
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Comprehensive Analytics and Seamless Profile Management
What do you like best about the product?
I like using Sprout Social for its content calendar, which is convenient because I can have all my profiles in one space, and it doesn't consume a lot of time. I appreciate the analytics and the competitive analysis features.
What do you dislike about the product?
I think the meta ads stats are a little off.
What problems is the product solving and how is that benefiting you?
I can have all my profiles in one space, it's not time-consuming. I like the analytics and competitive analysis.
Mixed Bag
What do you like best about the product?
It allows our organization to keep track of all of our social pages in one place and its reporting capabilities work for our needs.
What do you dislike about the product?
On a platform like Hootsuite you can schedule multiple versions of a post (for multiple platforms) in one go, even if there are tagged pages included. In Sprout if a post includes tagged pages then you have to recreate the post for every platform and redo the tags each time. Hootsuite has multiple tabs in the post creation box which makes it much quicker.
What problems is the product solving and how is that benefiting you?
It allows us to get quick reporting for all of our pages and allows us to post to multiple platforms.
Sprout Social is a great tool for managing a multitude of social media pages.
What do you like best about the product?
I like how Sprout is fairly simple to use. The publishing, reporting, and inbox tab is fairly self-explanatory. As someone who manages, 13 different companies' social media pages, sprout makes it easy for me to switch between them. Their generated reports are also a lifesaver for me. The data and graphs I need easily download into a PDF that is ready to be sent to clients.
What do you dislike about the product?
When I am creating social posts, I find it hard to tag other people and companies. Drafting the post takes twice the time because I have to wait for Sprout to find the company I am searching for, whereas I can do it on LinkedIn and Facebook almost instantly.
I also wish Sprout would allow us to upload PDFs into the content calendars so I can create carousels on LInkedIn.
I also wish Sprout would allow us to upload PDFs into the content calendars so I can create carousels on LInkedIn.
What problems is the product solving and how is that benefiting you?
Sprout helps my company manage various clients at once with ease.
Makes Managing 7 Major Boat Shows Possible
What do you like best about the product?
I love scheduling my content out beforehand while using the optimal posting times as a guide. Being able to separate each of our boat shows into different groups keeps things very organized and clear. As you can imagine, managing an Instagram, Facebook, and LinkedIn for each show can be a lot. The analytics and reporting make wrapping up the show seamless. That does have some hiccups, which I will mention in the following question.
What do you dislike about the product?
We do a lot of external collaborations, which do NOT get pulled into the reports since they weren't posted from our page. I end up pulling over 30 (sometimes reaching over 200) collaborations on Instagram myself and add them into the total report later on.
What problems is the product solving and how is that benefiting you?
Refer to first question on why i like Sprout.
Effective Tool for Agency Associates
What do you like best about the product?
As an associate at a full-service agency, Sprout Social is one of the platforms I interact with daily—and it’s become an essential part of our social media workflow. We use it primarily for scheduling content across multiple clients, pulling regular performance reports, and doing social listening and competitor analysis.
Sprout shines in two key areas -- scheduling and reporting.The content calendar view is clean, easy to navigate, and makes managing multiple client accounts way more streamlined than juggling native platforms or spreadsheets. I especially appreciate the ability to tag and categorize posts, which helps when you're coordinating with multiple teams or managing campaigns with overlapping goals. Drafting, approving, and scheduling posts across channels is seamless, and the approval workflows are a big win for internal reviews.
Sprout’s reports are visually polished and easy to customize, which is helpful when prepping for client meetings. The prebuilt templates cover most needs—engagement rates, audience growth, platform comparisons—but the custom report builder lets us dial in on specific KPIs when a client asks for something niche. I do wish the reports went a bit deeper on some metrics, but for high-level performance reviews and recurring updates, it gets the job done fast and looks client-ready out of the box.
Sprout shines in two key areas -- scheduling and reporting.The content calendar view is clean, easy to navigate, and makes managing multiple client accounts way more streamlined than juggling native platforms or spreadsheets. I especially appreciate the ability to tag and categorize posts, which helps when you're coordinating with multiple teams or managing campaigns with overlapping goals. Drafting, approving, and scheduling posts across channels is seamless, and the approval workflows are a big win for internal reviews.
Sprout’s reports are visually polished and easy to customize, which is helpful when prepping for client meetings. The prebuilt templates cover most needs—engagement rates, audience growth, platform comparisons—but the custom report builder lets us dial in on specific KPIs when a client asks for something niche. I do wish the reports went a bit deeper on some metrics, but for high-level performance reviews and recurring updates, it gets the job done fast and looks client-ready out of the box.
What do you dislike about the product?
While Sprout Social is a strong all-in-one platform, there’s still room for improvement—especially around its listening and reporting features. Building effective listening queries can be clunky and time-consuming, and sentiment analysis, while generally solid, still requires manual oversight to catch nuance. Reporting is visually clean but sometimes lacks the depth or flexibility needed for more advanced analysis, especially on emerging platforms like TikTok and YT Shorts. Greater customization and deeper insights would go a long way, particularly for agency teams juggling multiple clients with different KPIs.
What problems is the product solving and how is that benefiting you?
Sprout’s scheduling and management tools significantly cut down on the manual work of planning, posting, and monitoring content throughout the week, making it easier to stay organized across multiple accounts. Its listening and analysis features also surface valuable insights that help shape both our content strategy and client reporting.
Flexible Reporting with Room for Improvement
What do you like best about the product?
I like being able to easily gather data for reporting. The flexibility of filtering and accessing older posts directly makes it easy to build yearly reports with different clients, especially when I don't have access to a specific platform manager to get that historic data.
What do you dislike about the product?
I would like to see more than 12 posts on a single page.
What problems is the product solving and how is that benefiting you?
I like being able to easily gather data for reporting and the flexibility of filtering and accessing older posts, which makes it easy to build yearly reports with different clients, especially when I don't have access to a specific platform manager.
Essential tool for any marketing team, regardless of size!
What do you like best about the product?
Love how easy it is to use, love all the integrations and the customer support team have been so helpful!
What do you dislike about the product?
The only real downside for us has been the lack of social listening for LinkedIn but it sounds like that's more down to LinkedIn than sprout!
What problems is the product solving and how is that benefiting you?
Bringing everything into one place to help with reporting (love the tagging features too).
Clear quick and easy!
What do you like best about the product?
The bulk uploading feature is amazing!!!
What do you dislike about the product?
That the bulk uploading feature doesn’t allow videos
What problems is the product solving and how is that benefiting you?
Bulk uploading and prescheduling posts saves so much time!
I use sprout by standards but i want to look into the bigger capabilities it has to offer
What do you like best about the product?
The one thing i truly love about Sprout Social is how user-friendly it is. It is one of the easiest platforms to be able to take your content and share it on multiple social sites. Also the optimized time planning is A+++
What do you dislike about the product?
The least useful for me, only because our business is very small, is the active listening feature. It rarely ever pulls information that is relative to my brand and product and is probably one of the features I try not to use.
What problems is the product solving and how is that benefiting you?
It is solving the problem of managing multiple social accounts by putting them into one easy to use place.
Streamlines Social Media Management with Ease
What do you like best about the product?
I like using Sprout Social for posting across many different platforms from one interface, which helps keep everything organized. The post preview on the right side of the screen is helpful as well.
What do you dislike about the product?
My main issues with the platform are: Profiles can disconnect often due to API issues and you need to reconnect them. Reporting sometimes does not exactly match up with in-platform metrics.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to keep all client profiles organized in one place and scale posting quickly.
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