Sprout Social
Sprout SocialExternal reviews
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Unparalleled Social Media Management
What do you like best about the product?
I've worked in social media for over 10 years now, and utilized many third-party social media management tools in my time, but Sprout Social is hands down the best in its class. Just from a report-building standpoint alone, it's heads above the rest in terms of quality, automated insights, touching on the most important metrics, and building a story about how our content has performed and succeeded. Then throw in the ease of use in the publishing space, as well as the user-friendly settings and account access, and you've got a truly amazing product that serves social media professionals everything they need to succeed. My team uses this tool multiple times a day, so its a place where we spend a lot of time and need functionality to be top-notch.
What do you dislike about the product?
I'd love additional included (aka not an upgrade) social listening insights in the reporting section, but I do understand that those capabilities are constantly being built out.
What problems is the product solving and how is that benefiting you?
Sprout is always adding on more tools for pulling metrics that matter to the various social media platform algorithms. They also are very aware of our pain points (LinkedIn API I'm looking at you) and are super supportive in finding the best work-arounds possible.
Re-establish work-life balance with Sprout
What do you like best about the product?
Thanks to Sprout, I can now do many of my social media tasks on my computer again, instead of using my personal device for social media posts. It also helps me re-establish my personal time as I can streamline so many tasks, whether that's creating a content calendar, responding to messages, or exploring competitor content! The learning curve is quite manageable and it's easy to set up and use, with a supportive customer service team as well. Now, I'm posting more than ever before - I love that my intern has a way to upload content for approval! Before, I never paid attention to when I posted, but now I can see when my audience is most engaged, which is great.
What do you dislike about the product?
There's so much data, it's up to the user to make sense of it! The more complicated of an enterprise-wide user system you have, the more complicated your Sprout could be. I would love to see a more built-out approval system, that allows me to give more feedback about the content. Also, I'm sure many would like to be able to import from Canva directly!
What problems is the product solving and how is that benefiting you?
Without Sprout, it was hard to track analytics and was often pushed aside. Now, it's easy to review and reflect frequently! I also appreciate the way it allows me to publish from my computer and allows me to no longer have work content on my personal devices. I post much more frequently now!
Fantastic social media management tool with a few areas for improvement
What do you like best about the product?
The ease of planning content, the multiple views, the filters, and the ease of managing multiple social media accounts from one site.
What do you dislike about the product?
tag and report features could be better and include more social profiles, and newer social media platforms don’t have full support when reviewing reports
What problems is the product solving and how is that benefiting you?
How to post a large variety of content across different social media platforms
Easy Social Media Management and Insightful Analytics
What do you like best about the product?
I like that Sprout Social is really easy to use, especially the calendar for scheduling. I also really like all the reports that you can pull from it, which help us analyze and stay on top of all our work each week.
What do you dislike about the product?
We sometimes run into limitations with Sprout Social when trying to properly tag or adjust how reports are made, like naming titles of videos and things like that. It feels like we hit a wall with what we can do and need more flexibility in customizing our reports and naming conventions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to bulk organize uploads for clients and analyze analytics across platforms, helping us see what works and report to clients effectively.
8 years of social media experience and Sprout is still my preferred tool
What do you like best about the product?
Ease of use, UI, and toolsets. It facilitates the scheduling process while giving me insights to easily see performance.
What do you dislike about the product?
Sometimes you do need to reset accounts because data might be off, but customer service has been quick to help fix things.
What problems is the product solving and how is that benefiting you?
Helps expedite the scheduling process, each month it also helps with my MoM social reports
Game changing tool for organisation & ease for engagement!
What do you like best about the product?
As a boutique agency that focuses deeply on real relationships and engagement (not just content), we were initially drawn to Sprout Social for its robust tools — and overall, it delivered on a lot of fronts.
What we love:
The Smart Inbox – Game changer. Having all our DMs, comments, and mentions from multiple platforms in one place made our team’s daily engagement flow so much smoother. It saved time, minimized things slipping through the cracks, and made it easier to respond with heart.
Social Listening Tools – As an agency obsessed with genuine connection, this feature helped us track conversations happening around key topics and client brands. It allowed us to join in on relevant discussions in real-time, spot trends, and keep a pulse on what mattered to our clients’ audiences.
What we love:
The Smart Inbox – Game changer. Having all our DMs, comments, and mentions from multiple platforms in one place made our team’s daily engagement flow so much smoother. It saved time, minimized things slipping through the cracks, and made it easier to respond with heart.
Social Listening Tools – As an agency obsessed with genuine connection, this feature helped us track conversations happening around key topics and client brands. It allowed us to join in on relevant discussions in real-time, spot trends, and keep a pulse on what mattered to our clients’ audiences.
What do you dislike about the product?
There were a few things that made it less than ideal for our season of business:
Long-Term Contracts – While we understand the need for commitment on their end, we really wish there were more flexible options — especially for small teams or businesses in a season of pivot or growth. It felt hard to justify the investment long-term when our business needs shifted.
Limited Downgrade Options – There weren’t many scalable ways to stay on the platform if you needed to pull back temporarily, which made it feel a bit all-or-nothing.
Long-Term Contracts – While we understand the need for commitment on their end, we really wish there were more flexible options — especially for small teams or businesses in a season of pivot or growth. It felt hard to justify the investment long-term when our business needs shifted.
Limited Downgrade Options – There weren’t many scalable ways to stay on the platform if you needed to pull back temporarily, which made it feel a bit all-or-nothing.
What problems is the product solving and how is that benefiting you?
As a business that lives and breathes online relationship-building, we can’t afford to miss DMs, comments, or replies. The Smart Inbox brings everything — from Instagram to Facebook to LinkedIn — into one clean, manageable space. It helps us respond quickly, personally, and thoroughly, without constantly toggling between platforms or missing a message.
Social listening allows us to tune into what’s being said about our clients’ brands, industries, or key topics without them being tagged. This is huge for us, because we’re focused on starting conversations — and Sprout makes it easy to jump into relevant ones in real-time, nurture those threads, and identify warm leads. It helps us be more proactive, not just reactive.
Social listening allows us to tune into what’s being said about our clients’ brands, industries, or key topics without them being tagged. This is huge for us, because we’re focused on starting conversations — and Sprout makes it easy to jump into relevant ones in real-time, nurture those threads, and identify warm leads. It helps us be more proactive, not just reactive.
Efficient, Clean, and Reliable
What do you like best about the product?
Despite the number of moving parts, Sprout is reliable and puts me at ease in preparing our content and reports.
What do you dislike about the product?
Setting up social listening could be a little more user-friendly, but it's not bad.
What problems is the product solving and how is that benefiting you?
We can present social calendars to our outside partners and keep them updated as the dates change. This was not possible before. I appreciate the amount of detail we can do in our analytics with tags, as that allows our reports to be really effective to present internally.
Great tool with a lot of functionality! Unlocks A LOT of insights using data!
What do you like best about the product?
The best features about Sprout Social are the publishing capabilities, reporting/data analytics, and the smart inbox for community management. It's really easy to use and implement for large scale companies. I use Sprout frequently and can get support quickly via chat or email.
What do you dislike about the product?
The social listening feature could use some help as it can be difficult to understand. I also wish the onboarding process provided more information outside of contact with only the onboarding Sprout rep.
What problems is the product solving and how is that benefiting you?
We use Sprout to solve managing our social media presence across multi-brand locations. We use it for publishing, crisis communications, community management, and reporting.
The best hub for the information you need.
What do you like best about the product?
Sprout Social has transformed themselves into a hub for getting the Social Media analytics you need — quickly. They not only stay up to date with facebook (and other platform) updates, but compile the information you'd spend hours searching for yourself. The addition of the Competitor's posts are a great example of this. We use this platform to make our every day easier.
What do you dislike about the product?
I do with the little folders could be rearranged and the client logo added as the icon so that I can navigate it more quickly.
What problems is the product solving and how is that benefiting you?
They had to battle the recent Meta update that disconnected some accounts. They worked swiftly to correct the error and ensure they stayed onto of the update.
Sprout is my go-to!
What do you like best about the product?
I enjoy how easy the Sprout interface is to navigate
What do you dislike about the product?
That some things have to be posted using the mobile publisher.
What problems is the product solving and how is that benefiting you?
Sprout makes it easy with a one stop shop for everything that I need.
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