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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

6,025 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Computer Software

All the social tools and analytics we need.

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
We have used Sprout Social for 2 years to manage all of our social media platforms. The feature set and analytics are superior to other platforms, allowing us to drill down into data in multiple ways and be more strategic. I like that I can create a custom report that's easy to understand and share it as a PDF with management. The publishing calendar is great for an at-a-glance view of everything posted and scheduled to post for the month. Last year, we also added the Employee Advocacy platform with 100 licenses. It was one of the most affordable options for us to test an employee advocacy program and is definitely a more basic option, but worked for our needs to get started. That platform allows us to publish a story for employees directly from our publishing calendar in Sprout Social which is helpful. Overall, I would recommend Sprout Social for companies looking for more than the basic features and analytics, while staying within a reasonable budget.
What do you dislike about the product?
Cost of employee advocacy program and other add-ons are somewhat expensive for the features.
What problems is the product solving and how is that benefiting you?
The ability to schedule and post social content consistently with an approval process to prevent mistakes. Also great analytics to understand post and profile performance. The employee advocacy platform is helpful to expand our reach on LinkedIn with minimal effort.


    Construction

Can't imagine working without it

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
SproutSocial is easy to get started, easy to use, and easy to collaborate with team members. It has tremendously simplified my daily social media management, from scheduling to commenting and approving posts. It's become an essential tool for my job. SproutSocial also has other extras and add-ons that enhance its effectiveness, like optimal posting times, Canva integration, and robust reporting.
What do you dislike about the product?
Occasionally, posts will fail for seemingly no reason or for some integration bug, which can be frustrating, especially when you don't see the failure until much later. Also, the emojis on Sprout Social need to be updated. They're missing quite a few of the new characters I need for some of my posts.
What problems is the product solving and how is that benefiting you?
Sprout Social is making it easy for me to manage my posts and comments, rather than having to go to each individual social media site which is time consuming and a clunky way of working. Plus, the reporting is extremely helpful when explaining to leadership how our social media strategy is working and how it breaks down over each platform. I also like the new feature in the calendar view which shows at a glance your engagement rate.


    Marketing and Advertising

The most robust social media management tool out there

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
We use Sprout every. single. day. Premium analytics are a game changer and I like that they are on top of quickly adding new features when social platforms update.

They seem to really get what users want and need from the product - I like AI assist and the asset library function to make my team quicker.

If we ever have an issue, their team and support is very quick to respond to try to get things resolved. A+.
What do you dislike about the product?
Sprout is pricey. It's worth the investment for my agency, but it can be hard to recommend to smaller orgs or brands.

I also wish Sprout had customizable reports that could be whitelabeled with a client's colors and branding. I'm often recreating reports from Sprout to fit in with the style of reporting decks.
What problems is the product solving and how is that benefiting you?
Sprout is a one stop shop. We schedule to all platforms from one place. We can monitor and respond to comments from across all platforms in one place. We do all of our organic social reporting from Sprout, including tracking sentiment.

Sprout saves us hours and hours of time that we would spend if we didn't have it.


    Laura I.

Sprout Social is peak social media management

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
The analytics and social listening on Sprout are top-notch. The reports are beautiful and easy to read.
What do you dislike about the product?
The cost is definitely higher than other social media schedulers. I would also like to see more AI tools incorporated.
What problems is the product solving and how is that benefiting you?
It streamlines scheduling social media posts and organizing my calendar. It also helps with analytics and knowing when to post and what is doing well.


    Marketing and Advertising

The best social media management software out there

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
Has all the functionality we need to manage social media accounts for our business clients. Little to no downtime, easy to use publishing flow, great visibility of past scheduled content, and all the data our clients wants in reports. Our team uses Sprout dozens of times a day to schedule and publish social media content. Their training videos are very helpful for onboarding new team members easily.
What do you dislike about the product?
The cost. It's one of the priciest tools out there for our needs.
What problems is the product solving and how is that benefiting you?
Makes it easy and efficient for our team to schedule approved social media content, and pubish it with the mobile workflow. The team has been very satisfied with the functionality.


    Banking

I love Sprout Social!

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
My favorite feature of Sprout is being able to schedule out my social posts, so I can set it and forget it!
What do you dislike about the product?
I would like to see more tagging and mentioning options within Sprout to tag other businesses and creators on Instagram!
What problems is the product solving and how is that benefiting you?
Sprout is a huge time saver. I am in a department of two, so it allows me to fit more tasks into my schedule.


    Consumer Goods

Easy quick posting across multiple channels

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
Seeing IG in a grid form and being able to see scheduled post aestetics
What do you dislike about the product?
disconnects from profiles easily which causes friction
What problems is the product solving and how is that benefiting you?
Being able to see content prior to posting, having an overall idea of the outcome


    Marcus G.

Enterprise tool for social media--from publishing & scheduling workflow to analytics & listening.

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
The workflows of Sprout are some of the best out there for managing multiple stakeholders. The analytics and social listening tools are the best I've seen from anyone.
What do you dislike about the product?
It's expensive. Even with a nonprofit discount, it is prohibitively expensive for most small to mid-sized organizations.
What problems is the product solving and how is that benefiting you?
We manage socials for 6 brands across 21 channels with 10 different stakeholders. Without sprout workflow, it would not be possible to get efficient approvals.

Sprout also has the most comprehensive analytics of the tools we surveyed.


    Information Technology and Services

Fully featured social media management platform

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
Workflows for scheduling, post approval, and long list of integrations.
What do you dislike about the product?
Adovcacy platform is very limited. LinkedIn tagging is buggy.
What problems is the product solving and how is that benefiting you?
Makes scheduling social content and analyzing results easy to do. Helps keep marketing team in sync on posts, approvals, and metrics.


    Melissa Y.

Streamline your Social Media and Increase Efficiency

  • December 05, 2024
  • Review provided by G2

What do you like best about the product?
It is easy to streamline all my social media in one space and increase efficiency. Its easy to implement and customer support is great. I use it every day and it has endless possiblities.
What do you dislike about the product?
Needs better reporting for boosted content.
What problems is the product solving and how is that benefiting you?
Allowing me to handle all social media in one spot rather than having to go into each platform. Also easier duplication of posts for all platforms.