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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

5,584 reviews
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External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Great Scheduling Feature with External Approval, But Room for Improvement

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love the scheduling feature that allows an external approver.
What do you dislike about the product?
Sometimes features (like more than 3 collab partners) take longer to get added to Sprout.

We don't always trust the metrics we see on 3rd party apps.
What problems is the product solving and how is that benefiting you?
It allows us to easily plan out and schedule content while allowing our client to also approve content.


    Airlines/Aviation

Effortless Social Management with Powerful Analytics

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use, analytics reporting, competitive analysis tools, and scheduling software for our social channels.
What do you dislike about the product?
Wish it would stay connected to various platforms longer and provide better automated insights about trending content or how to engage with our specific Customers.
What problems is the product solving and how is that benefiting you?
Sprout gives us insight into how our social are performing, compares us to the industry, and allows us to interact with customers using the smart inbox feature and reply to Customers while monitoring replies.


    Hallie J.

Sprout is a Fantastic Tool for Your Team - Although Expensive!

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Full suite of services, easy to use, easy to collaborate with team members and fairly reliable
What do you dislike about the product?
Very expensive, although you do get what you pay for compared to other platforms on the market. Hard to add team members, new platforms are slow to integrate and lack some services
What problems is the product solving and how is that benefiting you?
I am a one-person team, so I need a platform that can basically do it all for me. Sprout is a great tool for managing all my content within an easy-to-use and view platform. The analytics feature is also fantastic for me. I love using the tag reports as well to manage content to share with teams across my organization.


    Karina H.

Optimal Posting Times with Solid Reporting, Needs TikTok Boost

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really enjoy the optimal posting time feature of Sprout Social. This tool allows us to maximize the visibility of our posts, ensuring the most eyes on our content. Additionally, I find the detailed reporting feature incredibly beneficial. It provides me with clear insights into which posts are performing well and resonating with our audience. This enables me to adjust our strategies accordingly by either creating more content of a similar nature or scaling back on the kinds that don't perform as well. The initial setup of Sprout Social for our team was easy, contributing to its user-friendliness.
What do you dislike about the product?
I experience significantly lower views on TikTok when posting through Sprout Social compared to direct posting on TikTok. This challenge suggests a back-end issue within Sprout Social that impacts the reach or engagement of posts, despite the content appearing on TikTok.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing social media, optimizing post times for maximum visibility, and analyzing post performance to enhance audience engagement.


    Madison M.

Empowers Campaign Tracking and Easy Scheduling

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love all of the tools in Sprout Social for tracking certain campaigns. Being able to tag different campaigns is a feature that stands out as it makes it easy for us to pull data and show how each campaign performs. This functionality greatly enhances our ability to analyze the success of our marketing efforts and make informed decisions. Additionally, the transition to Sprout Social from Agora Pulse was motivated by the abundance of resources it offers for our team to utilize, which has been incredibly beneficial. The initial setup of Sprout Social was very easy, further adding to its appeal. Overall, Sprout Social provides a robust platform for my job, offering tools and ease of use that significantly contribute to the efficiency and effectiveness of managing our social media campaigns.
What do you dislike about the product?
I've experienced issues with Sprout Social when it comes to integrating certain social accounts.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling, writing captions, and creating content. Its tools help track and tag campaigns, making it easy to pull performance data. Sprout Social offers more resources for my team than our previous tool, Agora Pulse.


    Nathan C.

Intuitive Platform, Robust Features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social incredibly intuitive and easy to use, which greatly enhances my efficiency when scheduling social media posts and engaging with fans. I love how it centralizes all social profiles in one platform, making them easily viewable and trackable without switching between different tools. Another feature I appreciate is its ability to tailor content specifically for different platforms, which ensures that our messaging is both effective and relevant to each audience. The initial setup was straightforward, which was a relief and allowed us to hit the ground running quickly. Additionally, Sprout Social offers more features and robust analytics compared to our previous product, giving us deeper insights into our social media performance.
What do you dislike about the product?
The smart inbox has some limitations and can be clunky.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to easily manage all social profiles in one platform, schedule posts, engage with fans, and review analytics, which streamlines my social media processes.


    Museums and Institutions

All-in-One Platform for Effortless Social Channel Management

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Integrated nature of having all features needed for managing a social channel within one platform from analytics to community management to publishing.
What do you dislike about the product?
The base plan increasingly has less usability with new features not included and constant emails from sales associates to add more features at a higher cost without demonstrating value
What problems is the product solving and how is that benefiting you?
The main benefit is that it's a one-stop shop for everything. I oversee a team doing social and I like I can keep an eye on everything from one area.


    Food & Beverages

Excellent Platform for Discovering Canadian Influencers

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how many Canadian influencers are featured on the platform, and I like that you can continue to add more influencers as you go.
What do you dislike about the product?
The lack of features other than finding social media creators (ex: creative analysis, etc.)
What problems is the product solving and how is that benefiting you?
This tool assists us in discovering new creators who align with the various niches we aim to reach.


    Maria H.

Efficient Interface with Powerful Discovery Tools

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love the ease of the Sprout Social interface, which is really easy to navigate. This intuitive design significantly enhances my experience by simplifying the management of influencer programs. Additionally, I find the Signals feature incredibly valuable. It aids me tremendously in discovering new creators across diverse industry segments, making the tool indispensable for compiling casting, creator discovery, and the creation of insightful reports and decks. The simplicity in setting up Sprout Social was a standout aspect for me, as it was very easy, ensuring a hassle-free start. Overall, these features make Sprout Social a crucial tool in my professional toolkit.
What do you dislike about the product?
I wish more metrics were automatically pulled in.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage influencer programs, streamline creator discovery, and compile insights and reports easily with its intuitive interface and Signals feature.


    Tiffani B.

Intuitive and Efficient, But Irrelevant Ads Distract

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social incredibly valuable for managing all my social media channels, and it notably simplifies my workflow by making the approval process easy and seamless. I appreciate how easy and intuitive it is to use, which is especially beneficial for my nonprofit organization, as we have limited time and capacity; we don't spend a lot of time on training because of its intuitive interface. The frequent updates enhance its functionality and ensure that we are always utilizing the most recent features without difficulties. The calendar, integration, and analytics features work exceptionally well, offering robust insights and seamless connectivity across various aspects of social media management.
What do you dislike about the product?
I dislike the pop-up ads in Sprout Social because they block the content I'm trying to create. They're irrelevant to my work and disrupt my workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage all social media channels, making the approval process seamless, and saving time on training due to its ease of use and intuitive design, which is ideal for our nonprofit's limited capacity.