Sprout Social
Sprout SocialReviews from AWS customer
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Great for businesses with multiple social media accounts
What do you like best about the product?
That, as the Social Media Coordinator for two sister schools, I can post to both social media accounts simoultaneously instead of having to go back and forth on their websites and sign ins. I most enjoy that I can duplicate a post before sending it off, so that it's ready for me to re-post to a different platform without having to write it up again from scratch.
What do you dislike about the product?
It's almost impossible to customize and post to Stories, so I don't use it at all - I go into each social media platform on my mobile device and do it that way, which is a hassle. The Reels is similarly frustrating. Hoping it'll become more seamless and customizable soon.
What problems is the product solving and how is that benefiting you?
Posting across multiple social media platforms simoultaneously, and being able to duplicate posts to different platforms without having to write them up from scratch again.
Gets the job done, mostly
What do you like best about the product?
Having various reporting layout options is very helpful. I like that I can pull data from social platforms and easily tag the content withe advertiser-specific labels.
What do you dislike about the product?
I have run into issues on social platforms other than Facebook where I am looking for a breakdown for organic vs. paid metrics, and have seen either discrepancies with the platforms or an inability to break this information out.
What problems is the product solving and how is that benefiting you?
It is providing organic metrics in a digestible way that prevents me from having to compile data from each individual social platform.
Great for tracking social media campagins in regards to my position of partnerships.
What do you like best about the product?
Very user friendly. Easy to navigate the page.
What do you dislike about the product?
Can be hard to scroll on phone sometimes, but all in all it is great.
What problems is the product solving and how is that benefiting you?
Making it wasy to have all things in one place!
Best-In-Class Social Media Management Tool
What do you like best about the product?
The Sprout Social Smart Inbox is an exceptional and unique feature which allows us to unify all of our social media profiles across multiple social networks into one place. Filters in the navigation bar allow us to triage mentions and in-bound messages by platform, profile, message type and more. Sprout Social also offers additional Smart Inbox features such as VIP Lists, automated Sentiment Scores, Rules and Tags.
As an example, we Tag customer service messages based on topics to understand demand, service improvements, social media content generation opportunities and more.
Sprout Social also offers an extensive range of Reports to assist with our performance reviews and speed up decision-making.
As an example, we Tag customer service messages based on topics to understand demand, service improvements, social media content generation opportunities and more.
Sprout Social also offers an extensive range of Reports to assist with our performance reviews and speed up decision-making.
What do you dislike about the product?
Sprout Social offers users the ability to use their Social Listening functionality, which organisations can use to track brand mentions, product launches, and industry conversations.
Unfortunately, Sprout Social use a wizard-based setup which has a limited number of words/phrases per Topic. This can be a problem if you have a name which is fairly common because you'll quickly use up the word/phrase count on exclusions.
For example, one of our locations is known locally with a short, abbreviated name. While this is fine for those locally, the Social Listening Tool struggles to remove irrelevant mentions. Ideally, we would need the volume of words/phrases available in the wizard to be larger.
Unfortunately, Sprout Social use a wizard-based setup which has a limited number of words/phrases per Topic. This can be a problem if you have a name which is fairly common because you'll quickly use up the word/phrase count on exclusions.
For example, one of our locations is known locally with a short, abbreviated name. While this is fine for those locally, the Social Listening Tool struggles to remove irrelevant mentions. Ideally, we would need the volume of words/phrases available in the wizard to be larger.
What problems is the product solving and how is that benefiting you?
Sprout Social helps my team in the Head Office to produce comprehensive reports for our organic social media activity, which is shared with local teams. In the past, reporting was largely a manual process with data being pulled from each social media network, formatted in an Excel document, and then shared with our stakeholders. With Sprout Social, we can automate reports with pre-defined schedules for these documents to be emailed out.
Sprout Social offers plenty of out-of-the-box templates and the ability to create custom reports (within certain parameters).
We also use Sprout Social to better understand what types of questions we are getting from our customers. Across our 150+ social media profiles, we receive a fairly large volume of messages on a weekly basis. As a result, it can be difficult for our teams to see beyond the weeds - treating each individual comment or inquiry in isolation.
With the Smart Inbox, we can tag messages based on themes to send more informed feedback at Group, Regional and Local levels.
Sprout Social offers plenty of out-of-the-box templates and the ability to create custom reports (within certain parameters).
We also use Sprout Social to better understand what types of questions we are getting from our customers. Across our 150+ social media profiles, we receive a fairly large volume of messages on a weekly basis. As a result, it can be difficult for our teams to see beyond the weeds - treating each individual comment or inquiry in isolation.
With the Smart Inbox, we can tag messages based on themes to send more informed feedback at Group, Regional and Local levels.
User-friendly, comprehensive and excellent reporting function
What do you like best about the product?
The cross-network reporting tool and the efficiency of the publishing tool
What do you dislike about the product?
I'd like it to keep pace with evolving social media networks e.g. we are Twitter Blue subscribers but if you schedule a tweet via Social Media you still have the 280 character limit which means we have to schedule manually.
What problems is the product solving and how is that benefiting you?
It's allowing us to schedule our standard 14-15 posts per week. It's allowing us to report on growth and engagement and tailor our content strategy accordingly
Simple yet powerful
What do you like best about the product?
Very clear interface where I can find what I need very quickly, then action and respond seamlessly.
What do you dislike about the product?
Feature tiers are annoying. Just give me all the tools for the price (i.e Netflix model).
I especially would like the template responses to be available for all users.
I especially would like the template responses to be available for all users.
What problems is the product solving and how is that benefiting you?
It provides a one-stop-shop for multi platform monitoriong, at a reasonable price point.
User-friendly, but innovative
What do you like best about the product?
I like how easy it is to pull reports and data. You can really dig deep into your social channels and provide better, more useful information to highlight to shareholders.
What do you dislike about the product?
I would have liked to see better sentiment analysis. The only sentiment is in the Listening portion and it would be more helpful to have inbox analysis for all the comments and private messages.
What problems is the product solving and how is that benefiting you?
It is providing more in-depth analysis on our channels and also a more streamlined process of responding to comments with multiple teams.
Straight forward and efficient
What do you like best about the product?
Sprout makes the whole social media experience saemless. I also liked the fact that Sprout offers lenty of support to companies: not only during implementation and launch, but also afterwards.
What do you dislike about the product?
I haven't had the chance to work with the software that much that I could spot any faults.
What problems is the product solving and how is that benefiting you?
Sprout Social gather together all platforms, from Facebook to Twitter, etc, making the life of customer service agents very easy and straight forward.
Just okay
What do you like best about the product?
We like that it consolidates all of our DMs and post enagements in one place.
What do you dislike about the product?
We were misled during the sales process about whether we would get email notifications.
What problems is the product solving and how is that benefiting you?
Helping us aggregate content and monitor enagements.
Good product
What do you like best about the product?
It is easy to use to I can see all customer's replies in one place. It solves the problem of having to manually perform social media metrics for hundreds of accounts, helps track reviews and interactions.
What do you dislike about the product?
Sometimes it is not working properly hopefully you can fix it soon.Sprout has limited social media profiles and lack of important features for scheduling and reporting.
What problems is the product solving and how is that benefiting you?
It keeps everything in one place. Sprout is perfect for medium and large businesses with a multi-user social media team. It also offers a variety of insightful reporting templates, and advanced features such as chatbot creation.
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