Sprout Social
Sprout SocialReviews from AWS customer
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resourceful and easy understandable
What do you like best about the product?
being able to create content for different platform in one easy website
What do you dislike about the product?
lack of information to help understand the useful tools available
What problems is the product solving and how is that benefiting you?
posting and interacting with our audience easier
Great product to streamline your social media efforts.
What do you like best about the product?
Reposting, Scheduling and previewing are fantastic. Being able to work ahead with scheduling, preview what it will look like on the native platform, and to repost content from followers either immediately or on a schedule allow for a huge amount of flexibility.
What do you dislike about the product?
I'd really like for there to be bulk scheduling built-in at all levels. This seems like a basic feature.
What problems is the product solving and how is that benefiting you?
Taking a task that could take up hours of my day every day and compressing it into a single channel or a single day to program out weeks of content has been amazing. It is allowing one person to do the job of a team.
Great service, needs fixes for Instagram
What do you like best about the product?
Scheduling, tracking, and reporting on posts is seamless and easy to use. Also, very easy to train others on how to use. The interface is extremely friendly and reports are designed in a way that needs very little adjustment before presenting to clients. Customizations for posting content (i.e. tags, location etc) are also very easy to use. Bonus points for having an 'individual' mode that is free for people who use Sprout while at work.
What do you dislike about the product?
I would like to see a more robust system for Instagram. Currently posting to IG is a bit buggy when our account has more than one user, I believe this problem is something on the back end regarding account security. Using this for an individual is fine, but if an agency has multiple users, this can be a problem.
What problems is the product solving and how is that benefiting you?
Being able to schedule posts across a calendar and then adjust that calendar based on tracking and reporting is easy to use and presented in a way that clients easily understand. We work with clients that change their social media strategy often, and Sprout allows us to be nimble when those requests come in. Furthermore, our clients have their own reporting, but the data we receive from Sprout is a great way to cross-check the learning they have.
Recommendations to others considering the product:
Excellent service for managing Facebook and Twitter accounts. Would recommend for both agencies handling multiple accounts, as well as individual users who are running small businesses. This service is easy to learn, so training new employees/social media managers will be seamless.
Have loved my Sprout experience
What do you like best about the product?
It is very user-friendly, support staff is helpful and a very intuitive program.
What do you dislike about the product?
I wish there were more listening tools available.
What problems is the product solving and how is that benefiting you?
Sprout has helped in scheduling and analyzing results for our clients' social media needs.
Recommendations to others considering the product:
Consider Sprout and all of the tools they have to offer. Work with their team if there is anything you would like adjusted, they are receptive to feedback.
Using Sprout Social for Digital Marketing Teams
What do you like best about the product?
I like the overall functionality of Sprout Social including post previews, reports and task assignments.
What do you dislike about the product?
It's difficult to move scheduled posts to a different time and day without being able to drag and drop items.
What problems is the product solving and how is that benefiting you?
My digital marketing agency has a team of four digital marketing specialists. We all use Sprout Social. The benefits of using Sprout Social to manage social media accounts, curate and schedule content and implement strategy include saving time, improving efficiency and reducing marketing execution time.
Helpful, but still wanting more functionality
What do you like best about the product?
How easy Sprout makes it for me to schedule our content calendar and plan content months ahead across all channels and using multiple types of media. Additionally, the Instagram business analytics are pretty strong (would love some more capabilities but I know that is API contingent), for example, tracking saves on posts and follower growth is very useful.
What do you dislike about the product?
I would like more clarity around how data is pulled and how metric terms are defined in Sprout -- especially when you find discrepancies between Sprout and native analytics on the platform (e.g. Instagram). The definitions provided are too vague. Furthermore, there are some UX/UI issues that I've encountered as a user, which I think could easily be solved to make the experience of using Sprout more intuitive. Additionally, Sprout has not been a successful tool for identifying mentions of our company from blog posts, I was under the impression that this was possible. Finally, I would love to know the road map for enhanced Instagram tracking, especially any developments for Stories (I understand this is API dependent).
What problems is the product solving and how is that benefiting you?
Managing social posts across all channels from two company accounts, social listening and analytics. We have seen the greatest benefit from the scheduling tool in Sprout to populate our social media channels with evergreen content. I am still diving into how best to leverage the listening tool, however, would love more control as a user.
Recommendations to others considering the product:
Really solid tool for high-level listening and platform management (ie. scheduling). Has some tracking functionalities that would be great if they weren't so manual (ie. tagging posts) and still wanting for broad social media platform analytics (e.g. very Twitter heavy), but I know that that is API dependent.
Sprout Social — Put your social media management under one umbrella
What do you like best about the product?
I like the ability to manage multiple client accounts and generate great reports to send to our clients.
What do you dislike about the product?
Sometime it is difficult to schedule certain types of content (large images, videos, multiple image posts). Also, scheduling to Facebook is a bit more nuanced than Sprout offers at this time (populating links, etc.)
What problems is the product solving and how is that benefiting you?
A centralized place to host all social interaction. Also, we love being able to monitor social media for keywords being used when our specific tags are not being mentioned.
Recommendations to others considering the product:
This is a great software and helpful if you're looking to aggregate all of your social media marketing to one place.
Most comprehensive Social Media Tool Around!
What do you like best about the product?
What I like about Sprout is that it covers all the bases of what a social media manager needs. It's the most comprehensive tool I have used as a social media manager and I'm happy to recommend it to any team that really wants to succeed with their online social presence.
What do you dislike about the product?
The Sprout app is not as intuitive and user-friendly as I'd like so improvements on that platform would be great. I'd also like more features in the scheduling part where I can see past posts and copy them, and have them stay on the calendar.
What problems is the product solving and how is that benefiting you?
Analytics reports are a hugely useful tool for us to gauge how we're doing and which direction to go. We solved the problem of not knowing what followrs really wanted by looking at reports and seeing the posts they respond to really well and building a strategy around those.
Recommendations to others considering the product:
if you're really looking to know what your audience thinks of your, check out the comprehensive reports! They are the clearest on the market.
Great way to manage social in one place!
What do you like best about the product?
Calendar feature with ability to boost posts.
What do you dislike about the product?
Wish you schedule Instagram stories automatically and multiple image posts for Instagram.
What problems is the product solving and how is that benefiting you?
Able to plan visual posts on instagram and schedule out Facebook posts in advance.
Recommendations to others considering the product:
Great way to plan ahead on social posting with review functionality.
Making social media management easy
What do you like best about the product?
The interface is intuitive and user-friendly. I especially like the visually-oriented reports it generates where I can quickly grasp which posts are the top performers and what our audience breakdown looks like.
What do you dislike about the product?
Things I dislike relate to not having features available in my price tier or features that were taken away due to an API change. So there's nothing I inherently dislike about Sprout Social.
What problems is the product solving and how is that benefiting you?
It has made social listening much more efficient. I like being able to manage all my accounts in one place and being able to compare them.
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