Sprout Social
Sprout SocialReviews from AWS customer
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Powerful, but requires study
What do you like best about the product?
Powerful, flexible, and almost infinitely customizable.
What do you dislike about the product?
Due to complex layering of set up, sometimes the output needs to be carefully considered to get a proper understanding of what it's reporting out.
What problems is the product solving and how is that benefiting you?
Sprout is allowing us to monitor consumer's conversations about our products, including product features, their competitive sets, strengths and weakness, conversation trend monitoring and where the conversation is happening.
Streamlined Social Media Management with Monitoring Excellence
What do you like best about the product?
I love how Sprout Social makes scheduling and monitoring social media posts straightforward, saving my communications team valuable time. The monitoring capabilities are particularly beneficial, greatly simplifying the task of managing multiple social media channels. I find the integration with Canva useful for creating and uploading content seamlessly. The overall convenience, ease of use, and comprehensive features make it a tool I would consider purchasing again in the future.
What do you dislike about the product?
I don't like that Sprout Social currently lacks the ability to schedule video content, such as videos and reels, which is something essential for managing multimedia posts effectively. Additionally, I'd appreciate it if the platform could enhance its monitoring capabilities to make the oversight of specific social channels more straightforward.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts, monitor social media, and receive feedback in a central location, saving our communications team time and simplifying daily tasks.
Came for the reporting, stayed for the...well... everything
What do you like best about the product?
The reporting in Sprout is so clear and helpful. Creating reports is quick and concise, and it has helped me communicate with my leadership about goals and KPI's much better than with any other platform.
What do you dislike about the product?
The social inbox monitoring system could use a lot of upgrades. It has a lot of options, but isn't as intuitive as other platforms.
What problems is the product solving and how is that benefiting you?
Sprout solves most of my need for data. Their reporting is thorough and clear. It also has wonderful options for automatically publishing and creating social calendars.
Pretty good
What do you like best about the product?
I like how Sprout Social makes managing multiple social media accounts easy in one place, with clean reports and scheduling.
What do you dislike about the product?
It can be pretty expensive, especially for small teams, and some features feel limited unless you upgrade
What problems is the product solving and how is that benefiting you?
Sprout Social helps organize, schedule, and track social media content across platforms. It saves me time, keeps posts consistent, and gives clear insights into what’s working so I can adjust strategy fast.
Worked fine for a bit, but needed more out of it
What do you like best about the product?
I liked how it displayed how our social channels were doing month to month. It was fairly easy to use and navigate. Support got back to us quickly when we had a social media tracking issue. Used it monthly for board reports
What do you dislike about the product?
I wish that it had more industry comparisons and an overall "social score." We ended up switching to a new program that cost less money and offered more
What problems is the product solving and how is that benefiting you?
I am not sure they are re-inventing the wheel here with social media tracking, there are a few companies out there doing a bit more to help with more in depth tracking and use
Social Platform with Easy Functionality
What do you like best about the product?
It is very easy to write and schedule posts across multiple platforms. The duplication function then makes it easy to create posts with similar language to ensure continuity. I also like the reporting functionality - impressions, engagement, and post performance are all easily attainable and easy to understand. I've also never encountered an error while posting, so the platform is very reliable.
What do you dislike about the product?
I think there could be more and better reporting. Currently it is difficult to learn much about the audience engaging with our content, besides analyzing comments. I'd love for Sprout Social to find a way to collect more audience data. I have also found that the tagging function in Sprout Social is limited and isn't always great at finding the person/org I want to tag. I've at times had to go to LinkedIn itself to post, where the tagging function seems to be better.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to post my organization's social posts across LinkedIn, Facebook, Instagram, and X, then use it to report on engagement and educate our future posts. All of that benefits us by saving the time of having to go to multiple platforms to post, keeping our social communications consistent, and allowing us to learn what content is resonating best.
Your all-in-one social media management platform
What do you like best about the product?
Switching from a different social media management app, Sprout Social offers features especially useful for corporate media channels, that other platforms are missing.It offers advanced analytics and listening, needed to evaluate social media campaigns. Sprout Social Employee Advocacy tool is also incredibly useful.
What do you dislike about the product?
We use Sprout Social in a large corporate, with offices all around the world. This means, that each office communicates on social separately with appropriate geotargetting on the main channel. This makes it incredibly hard to navigate the Calendar dashboards, since there are tens of posts scheduled for every day. There is no option to filter the dashboard by country (geotargetting), or scheduled posts by yourself. You also cannot search for them using keywords, which makes locating a particular scheduled post very hard.
What problems is the product solving and how is that benefiting you?
We switched to Sprout Social during the year of 2025 and have been employing it amongst our colleagues. The feedback has been great so far, as Sprout Social offers way more advanced analytical and social listening tools than the competing platforms. We can quickly and easily evaluate our reach, impact and calculate the investment vs results.
WHy I love Sprout
What do you like best about the product?
As the Founder of Wholeness & Co., a practice rooted in trauma-informed coaching and emotional healing, and as a Senior Testing Military Education Coordinator and Regional Social Media POC for the University of Maryland Global Campus, I rely on Sprout Social to manage, monitor, and optimize engagement across two very different, yet equally mission-driven spaces.
What I like best about Sprout Social is how seamlessly it allows me to keep my messaging aligned, consistent, and intentional across both roles. Whether I’m curating emotionally resonant content to support healing and reflection at Wholeness & Co., or sharing timely updates and resources with military-affiliated students through UMGC, Sprout makes it simple to plan, schedule, and measure impact.
The intuitive dashboard, powerful scheduling tools, and robust analytics empower me to stay connected with my audiences in ways that are both strategic and deeply human. Sprout truly allows me to show up fully—for my clients, for my students, and for the communities I serve.
What I like best about Sprout Social is how seamlessly it allows me to keep my messaging aligned, consistent, and intentional across both roles. Whether I’m curating emotionally resonant content to support healing and reflection at Wholeness & Co., or sharing timely updates and resources with military-affiliated students through UMGC, Sprout makes it simple to plan, schedule, and measure impact.
The intuitive dashboard, powerful scheduling tools, and robust analytics empower me to stay connected with my audiences in ways that are both strategic and deeply human. Sprout truly allows me to show up fully—for my clients, for my students, and for the communities I serve.
What do you dislike about the product?
While Sprout Social is a powerful and intuitive platform, one area for improvement is the pricing structure, especially for small businesses or solo practitioners who may only need limited features. Additionally, while the analytics are robust, I would love to see even more customization in reporting—particularly the ability to tailor dashboards more granularly for different audiences or campaigns. That said, these are relatively minor concerns compared to the overall value and efficiency the platform provides.
What problems is the product solving and how is that benefiting you?
Sprout Social is solving the challenge of managing multiple social media accounts and strategies across different brands and roles—all from one centralized platform. In my case, it allows me to efficiently manage content for both Wholeness & Co., my trauma-informed coaching practice, and the University of Maryland Global Campus, where I serve as a Senior Testing Military Education Coordinator and Regional Social Media POC.
The platform eliminates the need to jump between accounts or tools, reduces the risk of missed posts or inconsistent messaging, and saves time through scheduling and automation. The analytics and reporting features provide actionable insights, allowing me to refine content strategies and increase engagement in a data-driven way.
Ultimately, Sprout Social helps me stay organized, strategic, and responsive—freeing up time and mental space so I can focus more on serving my communities effectively.
The platform eliminates the need to jump between accounts or tools, reduces the risk of missed posts or inconsistent messaging, and saves time through scheduling and automation. The analytics and reporting features provide actionable insights, allowing me to refine content strategies and increase engagement in a data-driven way.
Ultimately, Sprout Social helps me stay organized, strategic, and responsive—freeing up time and mental space so I can focus more on serving my communities effectively.
Effortless Social Media Management with Comprehensive Dashboard
What do you like best about the product?
I love Sprout Social's comprehensive reporting capabilities, which made our decision to switch from Corros easier. I appreciate the platform's ability to integrate all our social media accounts, allowing us to manage incoming messages and comments efficiently in real time. The pricing is also a significant factor, offering good value for the robust features provided.
What do you dislike about the product?
Creating the different workflows posed a challenge, requiring a fair amount of learning and verification to ensure proper connections and functionality.
What problems is the product solving and how is that benefiting you?
I find the product integrates multiple social media platforms, enabling real-time message management and comprehensive data review, enhancing our ability to respond and tag efficiently.
Tons of features and powerful, but expensive
What do you like best about the product?
Tons of features - social listening, scheduling, etc.
What do you dislike about the product?
It's really expensive and most companies likely don't need all the features
What problems is the product solving and how is that benefiting you?
Scheduling posts, some trend data
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