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Sprout Social

Sprout Social

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    Primary/Secondary Education

Sprout Social Makes Life Easier

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
I love that I can schedule posts to all of our my school's social media platforms and have it send (mostly) automatically. It allows me to be able to be off work when I'm off. I also think the social media reports are stellar. They provide everything that our headmaster wants to see in a visually-appealing manner. Additionally, the photo editing ability is terrific and makes my life easier.
What do you dislike about the product?
I wish that I could post multiple photos and also stories to Instagram automatically. I understand that is an Instagram issue that is out of Sprout Social's control but it is still something I wish was available. Also, I do wish the cost was a little less. As a non-profit organization, our budget is extremely limited. We do struggle at times to justify the cost of Sprout Social. I wish that I could click and drag photos when attaching multiple photos to a scheduled post to rearrange them rather than having to delete and start over. I've also been experiencing a couple of issues: 1) If I create a Facebook post and then try to duplicate it for other platforms, it doesn't work. I have to create the post for Instagram or Twitter to be able to duplicate it for other platforms. 2) At times, when I'm creating a social media post, after I schedule the post, the black menu that shows what other posts are scheduled for that day remains up until I schedule the post. That makes it almost impossible to edit photos which then makes it so I can't schedule some posts.
What problems is the product solving and how is that benefiting you?
In my position, I am trying to fill multiple roles while still working 40 hours a week. Without Sprout Social, I would not be able to get as much accomplished. Before Sprout Social, we were not doing any social media reporting. Now, I can run reports and send them to our headmaster in under 5 minutes.
Recommendations to others considering the product:
Sprout Social is the best social media solution that I have used. I am still learning to use all of the features (because there are so many) even after two years. It definitely meets my needs as a one-woman-show in my role with my employer.


    Marketing and Advertising

Huge Time Saver

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Sprout Social allows us to manage multiple clients and social media accounts from an easy to use platform - saving us valuable time from having to go to each platform natively. The reporting features also save time and provides our clients with valuable insights on their account performance.
What do you dislike about the product?
Some connectivity issues with channels and we have experienced some difficulty using the tool to find Twitter posts dated back.
What problems is the product solving and how is that benefiting you?
Saving time with easy reporting, allowing our team to work on other projects. We are also able to find relevant content to share on our profiles with hashtag monitoring.


    Brandi E.

Most Consistent Social Management tool for the last 11 years

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Sprout has consistently been the best social management tool I've used at various organizations. I have used it since 2011. It is always improving and keeping up with the latest trends in social media without over-inflating the cost like many other services. Its integration of AI tools has been well thought out and actually adds value, unlike others that basically add AI as a sales gimmick. The staff at Sprout are helpful and very communicative.
What do you dislike about the product?
I don't really dislike anything specific to Sprout's features themselves. I do wish some of the premium analytics were part of the standard analytics as I cannot justify the cost of the premium version for a few analytics but that is basically it.
What problems is the product solving and how is that benefiting you?
One of the key areas that we utilize Sprout is social media analytics. It provides great insights into our channels and presents them in a very visual and easy to understand way for our stakeholders who do not have a background in analytics. Plus it has the capability to do deeper dives into the metrics if we want to do so as well. Additionally, as a one person social media team, Sprout saves me so much time and acts almost like a second staff member.
Recommendations to others considering the product:
Set up a call with Sprout if you are on the fence about it. They are great to work with and give good demos. But after utilizing several platforms over my career, I'd say Sprout is near the top if not the top when it comes to ease of use, features, and price.


    Food & Beverages

#1 social media tool

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
The top reason that I love Sprout is the ability to have all of my feeds condensed into a single easy to read message feed. I manage social media accounts for 4 different brands and I would go crazy without it.
What do you dislike about the product?
There are a few things that I am not the happiest about. The first one is I miss the old way where you could easily type the time into the scheduled posts. The drop down menus take a little longer to navigate. Secondly I would love to see the ability to use the sprout queue on specific days. For instance being able to drop something today, but also being able to make a post 2 days from now and drop it into that day's queue. Finally I would love to see you guys open up more accounts to be able to be added on your base account. While Sprout is a great value I manage so many brands and have to pick and choose what accounts live on Sprout which is a super bummer.
What problems is the product solving and how is that benefiting you?
Managing 4 brands is pretty hard for one person. Being able to see everything on one page is simply amazing.


    Public Relations and Communications

Convenient way to pre-schedule across multiple accounts

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
As a marketing and PR professional, organic social can be one of the more tedious parts of the job. Sprout makes it easier to manage and review reports across each of my 5 clients' accounts. I also appreciate the automated queue option, which tracks when our followers are most active, and distributes queued posts accordingly. It also has a great free reporting feature which I've found to be more reliable and interactive than paid platforms. Another thing that I appreciate is the additional feature to link your personal profile.
What do you dislike about the product?
It can be a little confusing to approve workflows and manage user access. However, Sprout does have several tutorials and separate sites which allow you to teach yourself how to do so. I also wish the calendar was more user-friendly and interactive. Yes, you can see your pre-scheduled posts- but it isn't necessarily the most accessible.
What problems is the product solving and how is that benefiting you?
As I previously mentioned, organic social is seen as one of the more 'tedious' components of managing a client's marketing initiatives. This makes it easy to not only schedule and plan posts days, weeks, or even months in advance- but to also track performance and make actionable recommendations.
Recommendations to others considering the product:
This is a great management and reporting tool for those in B2B marketing, however, I am not involved in customer support via social so I cannot provide any feedback and therefore recommend doing your research. There is still much I've yet to discover- but am so far very pleased with the results!


    Chelsea W.

Sprout makes life easier

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Being able to schedule in advance, monitor all things in one place, and share insights across the team is a great timing savings.
What do you dislike about the product?
The inability to share posts on Bambu only after posted on Sprout can make things cumbersome from an internal social sharing perspective.
What problems is the product solving and how is that benefiting you?
Time management through scheduled posting and monitoring of multiple social channels in one place makes life much easier


    Health, Wellness and Fitness

Sprout helps keep you organized and work efficiently.

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Easy to maneuver throughout the sight and answer everyone that reached out to our company.
What do you dislike about the product?
Some irrelevant things come into the inbox.
What problems is the product solving and how is that benefiting you?
Staying on top of every member reaching out to Equinox.


    Newspapers

Overall helpful, some room for improvement

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
The messaging is by far the most helpful piece of Sprout for my purposes. Being able to track, reply, etc. from one page instead of four separate social accounts is a huge time saver.
What do you dislike about the product?
It can be buggy…for example, for weeks now, titles, photos, etc. do not auto-populate when publishing stories. I also wish posting to Instagram were easier. I also wish cropping photos was easier and available on all social media platforms.
What problems is the product solving and how is that benefiting you?
Again, through the messaging capabilities, I am able to much more easily monitor and respond to our readers. It also helps share breaking news with one post instead of multiple.


    Deanna T.

The best SMMS tool we've found

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Sprout Social has an intuitive user interface in addition to the clean graphically designed look and feel. We don't even use all of the capabilities Sprout Social includes, but it makes scheduling and community management for our social media easier than any other service we've found. We also recommend using Sprout Social to our clients who want a more complete system than other SMMS tools provide.
What do you dislike about the product?
We have a grandfathered plan, but the cost of normal plans is higher than other SMMS tools.
What problems is the product solving and how is that benefiting you?
We utilize Sprout Social to seamlessly run the monthly social media feed of our growing marketing agency. More and more, we recommend clients to use Sprout Social, and we are working on using Sprout Social to create a stream of recurring income for us by connecting our clients who need to use an SMMS tool.


    Staffing and Recruiting

Great product for managing social media

  • September 03, 2019
  • Review provided by G2

What do you like best about the product?
Sprout is a great tool for managing incoming/outgoing social media posts. I really like that it ensures we're able to see every post that @mentions our company, as well as any posts that match the keywords that we've specified. The ability to tag posts is great, as it allows us to keep track of certain types of posts and run reports on them. The asset library is a great tool to help us respond to messages faster. The ability to schedule posts is helpful as well, so we can stay organized and post at the best times.
What do you dislike about the product?
It would be nice to be able to attach photos when replying to Facebook PMs and Twitter DMs. It would also be nice to be able to send GIFs. I'd also like the ability to filter out posts from specific accounts.
What problems is the product solving and how is that benefiting you?
It makes it easier to respond to messages faster. Tracking trends, feedback, and messages around specific campaigns is also very easy with the tag system. Posting is made simple, being able to create and schedule posts for all social platforms from one place.