Sprout Social
Sprout SocialReviews from AWS customer
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Managing a social calendar in Sprout Social
What do you like best about the product?
I like that it allows you to schedule social posts in advance and tag posts to whatever campaign they belong to.
What do you dislike about the product?
I dislike that there is no metrics for posts that are tagged that other people send. I also wish there was a way that I didnt need to manually tag all the posts.
What problems is the product solving and how is that benefiting you?
We are using sprout social to promote our content. It helps me organize the different campaigns that are going on and allows me to schedule things ahead of time.
Outsource social media marketing performance analysis to Sprout Social
What do you like best about the product?
I love the PDF reports that I can download and send to individual clients! I send monthly reports for each social media channel an individual client is on, and it only takes a few minutes.
What do you dislike about the product?
Sprout Social algorithms seem to calculate data differently than that actual social media platforms so the numbers aren't apples to apples. I tested accuracy multiple times by comparing the same metric for the same time period and received different results. Also, sometimes variables such as engagement look WAY too high to be accurate and I haven't been able to pinpoint the reason.
What problems is the product solving and how is that benefiting you?
The PDF performance report by channel saves me a ton of time since I used to create them manually by downloading anyaltics data directly from Facebook, Twitter, etc. and then creating my own reports. My clients appreciate how quickly they receive the information, and the data informs social media strategy and content for the new month.
Recommendations to others considering the product:
If you're a small marketing agency who works with other small businesses, Sprout Social is a great tool for tracking and reporting on their social media performance. It's been about a year since I compared, but when I was researching social media management software, Sprout Social offered the best mix of features and affordability. Previously I looked at Hootsuite, Buffer, Social Report,, Socialbakers, and Agora Pulse.
Great platform to focus and boost posts
What do you like best about the product?
The use of call to actions in the content that engages user to respond to posts.
What do you dislike about the product?
Better targeting would make the product more useful to reaching audience
What problems is the product solving and how is that benefiting you?
Having new and fresh content that can be used across various facebook pages accross organization
I love using Sprout Social to manage my Client's social accounts
What do you like best about the product?
I love the analytics provided, the ease of scheduling, and being able to complete tasks.
What do you dislike about the product?
I dislike the new calendar layout to see published posts.
What problems is the product solving and how is that benefiting you?
I'm able to layout and schedule all of my content along with providing customer service to our audience
Sprout Social Is Easy and Powerful
What do you like best about the product?
I like that you can set up several different accounts and seamlessly work in each.
What do you dislike about the product?
Price is too high. You have to continually upgrade if you have new clients.
What problems is the product solving and how is that benefiting you?
I was able to provide social marketing to many clients. The benefit was efficiency.
Sprout Social for Simplicity
What do you like best about the product?
I liked that Sprout Social had a clean interface and was so easy to use.
What do you dislike about the product?
I'd rather use a multi-functional tool than one purely for social. But as far as simplicity goes, I have no complaints.
What problems is the product solving and how is that benefiting you?
It was nice to be able to post on multiple social sites from one application. This saved time.
Excellent for community management
What do you like best about the product?
The ability to track comments is really great. This allows us to track all of our ad comments and respond in a timely manner, thus increasing our ROI.
What do you dislike about the product?
The impossibility to schedule multi-lingual posts.
What problems is the product solving and how is that benefiting you?
It's awesome for community management, responding to ads, etc.
Scheduling is convenient but product not worth it.
What do you like best about the product?
I like being able to schedule posts in the software but besides that it genuinely isn’t worth the rest of the features.
What do you dislike about the product?
I think that the user interface is very clumsy. Additionally, there are a lot of areas where it doesn’t go the extra step that would make using the product actually convenient.
What problems is the product solving and how is that benefiting you?
Being able to consolidate multiple accounts is good and being able to plan a social calendar in advance is nice.
Great social aggregator!
What do you like best about the product?
Love the ability to schedule campaigns across platforms on one interface.
What do you dislike about the product?
Very glad Instagram is now integrated in the system. Wish the system provided the ability to track/message new friends on Facebook and LinkedIn as it does with Twitter.
What problems is the product solving and how is that benefiting you?
We're able to schedule across platforms and maintain consistency with our messaging on social. We're also utilizing analytics to help grow our brand.
Collaborative Social Management and Impression Tracking
What do you like best about the product?
Sprout is a fantastic all-in-one tool for running various campaigns simultaneously. Because several members of my time end up editing and checking one another's work, Sprout makes this incredibly easy via its scheduling mechanism. The platform also makes it easy for us to get a sense of where most of our impressions come from (Twitter, in our case) and let's us look at how are closest competitors are faring on all the major social platforms.
What do you dislike about the product?
Certain elements of the GUI can be a little difficult to keep track of -- there's a LOT going on, and occasionally I find myself forgetting where to find tools. Even after ample experience with the platform, this still happens at least once or twice a week. This is partially due to the fact that there is simply a lot to do on Sprout, but I think nesting some of the analytics menus under broader categories (e.g., everything Twitter, everything Facebook, etc) might make the interface more intuitive.
What problems is the product solving and how is that benefiting you?
Sprout really powers how we approach social media - before we started using managed software, most of our social was simply guesswork. With Sprout, we get great data on how our posts are performing in both an objective sense and relative to our competitors. Sprout is especially useful for managing the Twitter accounts of several of our staff, particularly when at major events or conferences. With Sprout, we've seen major improvement in a number of our key publishing metrics.
Recommendations to others considering the product:
If you're a small-ish startup like us that's looking to have an outsize impression on social media, Sprout is a great way to maximize return on the time you're putting into social. We've seen a huge uptick in overall impressions since we started integrating Sprout with our leadership teams' accounts, and it's a good way to make sure the many diverse voices within your organization are getting their names out into the ether.
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