Sprout Social
Sprout SocialReviews from AWS customer
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All-in-One Social Media Marketing Solution
What do you like best about the product?
All in one spot for social media marketing
What do you dislike about the product?
Could use better reporting functionality
What problems is the product solving and how is that benefiting you?
Building the case for social media and digital communications to my leadership
Streamlined Social Media Management with Granular Control
What do you like best about the product?
I love how Sprout Social allows me to publish posts to multiple social media platforms efficiently, providing a solution to content management issues and significantly enhancing work efficiency. The centralization of all social media accounts in one platform is particularly beneficial, offering me the flexibility to customize each post with specific captions and hashtags tailored to different audiences. The scheduling feature is fantastic, as it allows me to set preferred times for posting, ensuring content is optimized for each platform's audience. I appreciate the granular reporting features, which provide deep insights and competitor analysis, empowering me to make data-driven decisions. Additionally, being able to tweak captions according to the platform enhances engagement by helping me speak the lingo of my target audience. The ability to schedule custom post times for different platforms is also very helpful, making Sprout Social an indispensable tool in my social media management toolkit. Furthermore, the initial setup experience was seamless thanks to the guidance provided by a representative, which added to the overall positive user experience.
What do you dislike about the product?
I haven't discovered anything that doesn't work well. I would like the ability to tag accounts in the photos. Sometimes tagging accounts can be glitchy. Also, I can't tag Instagram accounts in captions for some reason?
What problems is the product solving and how is that benefiting you?
I use Sprout Social to solve content management issues, speeding up work efficiency by centralizing accounts and customizing posts for each platform.
Customizable and Feature-Rich Reporting Tool
What do you like best about the product?
customizable and there are so many friendly features that helps in reports
What do you dislike about the product?
if there could be a way to make tagging simpler
What problems is the product solving and how is that benefiting you?
Sprout Social has a lot of friendlier features than the ones we used in the past. the sorting of date features, completed tasks and even the multiple taggings at once
Easy Social Management and Good Analytics Tool
What do you like best about the product?
I really like Sprout Social's ability to schedule posts across different social media channels, as it helps me manage my social media accounts more effectively. Even when I post organically to a channel, Sprout Social displays the results and provides valuable analytics. This feature allows me to gain insights into my social media performance, which is critical for optimizing my content strategy. The scheduling functionality is particularly beneficial, as it helps me determine the best times to post, thereby enhancing user engagement. Additionally, the analytics feature enables me to extract relevant statistics that are essential for identifying which content performs well and which doesn't, guiding my content planning. I also found the initial setup of Sprout Social to be very easy.
What do you dislike about the product?
I wish I could tag accounts when posting to LinkedIn, as currently, this feature is not available, which limits the effectiveness of posts. It would also be beneficial to have the ability to schedule posts on Instagram that include more than one image, as this restriction affects my ability to fully utilize Instagram's multimedia features.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and schedule social media posts, saving time with centralized analytics access, enhancing engagement by optimizing post timing, and refining content strategy through insightful analytics.
Effortless Social Listening and Engagement in One Place
What do you like best about the product?
It collects mentions, messages, and posts relating to a brand, all in one place making engagement and social listening more efficient.
What do you dislike about the product?
There are a few reporting and social listening abilities that may need improvement. For example, we'd like a feature that's able to export our team's responses and collect performance data of these messages.
What problems is the product solving and how is that benefiting you?
Social Media Engagement across various platforms helps reduce the time spent switching between different websites and apps. It streamlines the process of scrolling through notifications and content, making it easier to interact with users.
Robust Reporting, Needs More Social Listening Options
What do you like best about the product?
I enjoy using Sprout Social for its robust capabilities in sorting and tagging posts into different categories, which allows me to report not only on channels but also on activations and campaigns across different accounts. The ability to personalize reports is another standout feature that enhances my user experience, despite needing to explore it more. The tool's social listening feature is useful, although I hope for expanded options, especially for TikTok and YouTube. One of the primary appeals of Sprout Social is its user-friendly interface, which is easy to navigate. I also appreciate the flexibility provided by multiple filters which enable me to categorize and view posts in various formats, including graphs or on a post-by-post basis per profile, and also allows exclusion or inclusion of certain posts using macro rules. The setup of Sprout Social has been very easy, which is important for effective integration into workflows.
What do you dislike about the product?
I find the differentiation between paid and organic posting challenging, mainly due to API restrictions, which is a limitation not directly caused by Sprout Social but still impacts its usability. Similarly, social listening on platforms like TikTok requires a connected profile due to API limitations, which can hinder ease of use. Metrics that would enhance analysis, such as reshares and reposts on TikTok, are missing, and I wish they were better integrated to provide a more comprehensive overview of social media performance. The AI Features also feel very gimmicky and don't feel like they really give real insights pass metrics increasing or decreasing.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for reporting social performance monthly and quarterly. It allows me to personalize reports, sort, and tag posts by categories, improving our report accuracy on channels, activations, and campaigns across accounts.
Reliable Social Media Management with Minor Connectivity Issues
What do you like best about the product?
I find Sprout Social incredibly intuitive, which makes learning and navigating the system seamless and straightforward. I rarely encounter issues, which speaks to the platform's reliability. The tagging and campaign features are a standout for me, as they significantly streamline the process that I used to do manually, thus saving me substantial time when analyzing campaigns and reporting metrics to clients. The ability to manage a steady stream of content for clients and gain insights into competitors' activities—seeing what's effective and what's not—enhances our strategic approach. The ease of initial setup was a pleasant surprise, creating a smooth transition for our team. Additionally, I am impressed by how comprehensive and satisfactory the system has been as the first social management tool we tried, eliminating any need to explore alternatives. Overall, Sprout Social meets all our current needs, making it a great fit for our company's operations.
What do you dislike about the product?
I don't like how accounts get disconnected. It's frustrating when accounts get disconnected and have to be re-enabled. When accounts are disabled from Sprout Social, the scheduled content is not published, nor is it queued to get published. Since I'm not in the system every day, if an account gets disabled, I might not know until I log in and see the notifications. Then I need to go back and re-schedule content.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage social media, provide consistent content, track competitors, and save time with tags and campaigns, effectively reporting metrics to clients.
Exceptionally User-Friendly Interface, Perfect for All Skill Levels
What do you like best about the product?
The user interface is very user friendly. It is easy to navigate and learn even for users who are not tech savvy.
What do you dislike about the product?
There isn't really much to dislike. It would be great to have sentiment reports available based on the inbox. Also, it is costly so for organizations on a budget, this may not be a good option.
What problems is the product solving and how is that benefiting you?
It solves for maintaining optimal response time for customer service inquiries, which ensures customers view our dedication to customer satisfaction favorably. It allows us to be quickly notified of potential crisis's and important issues. It solves for the efficient management, scheduling and reporting on organic social content.
Powerful Analytics, Challenging Setup
What do you like best about the product?
I really appreciate Sprout Social's thorough analytics, which provide me with a detailed understanding of how my social posts perform. This feature is great for helping me gauge the effectiveness of my content and refine my strategies. Additionally, I really like the ability to easily filter through all my brand mentions. This functionality allows me to keep track of what people are saying about my brand across various social platforms, enabling me to engage with my audience promptly and address any concerns or feedback. These features collectively enhance my ability to understand my brand's presence online effectively.
What do you dislike about the product?
Setting up new integrations with Sprout Social is always complicated. Additionally, if I take too long to come up with a post, the page times out and I lose my work.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule social posts and monitor brand sentiment across platforms, helping streamline my workflow. Its thorough analytics and brand mention filtering provide insights into post performance and public perception.
Effortless Social Management with Outstanding Support
What do you like best about the product?
What I like best about Sprout Social is its ease of use and reliability. I’m in the platform every day, all day, and it makes scheduling content, pulling reports, and doing customer comparisons incredibly simple. Their customer support and account management team are outstanding. In social media, things move fast, and if something goes wrong, it needs to be fixed quickly. Every time I’ve needed help (just a few times in over three years), they’ve handled it promptly and professionally. I also appreciate that Sprout listens to its customers; they’ve even added features I requested to make posting easier. The value for what they offer is unbeatable, and their attentiveness really sets them apart.
What do you dislike about the product?
Honestly, there’s nothing I dislike. I’ve been using Sprout for over three years, and everything has been great. Even when we upgraded our account, they guided me through the process professionally and helped us find ways to save money through contract pricing. I truly appreciate everything they’ve done, and I recommend Sprout wherever I go.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the challenge of managing multiple social accounts efficiently. Their scheduling tool and social calendar make it easy to plan and organize content for the entire month, saving time and reducing stress. The reporting and analytics features are exceptional. I can quickly export detailed reports and share them with leadership, which keeps everyone informed on performance without extra work.
Another major benefit is their Employee Advocacy Program. I was initially nervous about onboarding our company, but Sprout provided comprehensive training materials, an implementation plan, and hands-on support to ensure success. The advocacy tool itself is intuitive, making it simple for employees to access curated content and promote our brand.
Overall, Sprout helps us streamline workflows, improve collaboration, and amplify our reach, all while providing outstanding support.
Another major benefit is their Employee Advocacy Program. I was initially nervous about onboarding our company, but Sprout provided comprehensive training materials, an implementation plan, and hands-on support to ensure success. The advocacy tool itself is intuitive, making it simple for employees to access curated content and promote our brand.
Overall, Sprout helps us streamline workflows, improve collaboration, and amplify our reach, all while providing outstanding support.
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