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Sprout Social

Sprout Social

Reviews from AWS customer

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    Laura G.

Effortless Social Management and Time-Saving Features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Sprout is easy to use and functional. Key features such as being able to cross-post on multiple platforms in one go saves a lot of time, and community management is intuitive. Reporting is also sufficient.
What do you dislike about the product?
Sprout can sometimes be slow to move on updates that happen in the fast paced social world - i.e. previewing image sizes in LinkedIn will not show in the most recent format.
What problems is the product solving and how is that benefiting you?
Sprout is the home of all of our social posting, management, and analytics. Being able to access all of these features in one hub is both time saving and provides great value to our team in being able to produce higher quality content


    Information Technology and Services

Solid Social Management, Imperfect Reporting

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I like the publishing feature the most, and I find the optimal posting times particularly helpful when scheduling content. These tools make planning and managing posts across multiple social profiles much easier and more efficient.
What do you dislike about the product?
I’ve been using Sprout Social for over five years and have consistently encountered issues with organic and paid reporting being under the same group. My team and agency have reached out to the support team several times, but we have yet to receive a resolution. To ensure greater accuracy, I’ve had to separate them into separate groups. It's also inconvenient that some of the organic metrics include paid data as well.

That said, the reporting tools are still helpful, and so far, Sprout Social has been the best platform for managing our fifteen social profiles across five brands.
What problems is the product solving and how is that benefiting you?
Sprout Social enables our team to manage posts, schedule content in advance, and generate monthly, quarterly, and yearly reports across our fifteen profiles.


    Bri C.

Streamlined Social Media Management with Sprout Social

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate how Sprout Social continually updates its features to stay in sync with new Instagram rollouts. This adaptability ensures that we can leverage the latest social media tools without delay. The platform’s campaign tags prove to be invaluable for our team, enhancing our ability to pull detailed quarterly or year-end reports. This functionality allows us to analyze branded and editorial content effectively, enabling us to make informed business decisions about our content direction. These aspects significantly contribute to the platform’s value, particularly in helping us manage multiple Instagram pages efficiently.
What do you dislike about the product?
There are a few aspects of Sprout Social that feel as though they need to be handled manually due to a missing API. This includes actions like tagging another handle or user on a video or adding music to a static image.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing multiple Instagram pages, allowing seamless posting and analytics review without frequent logins. Its campaign tags enhance our reporting and content direction decisions, making it valuable for our business.


    Haleigh G.

Marketing Manager for the Erie Otters

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Sprout Social is the ability to schedule out content on multiple platforms in advance. With the amount of sponsored content we have, this has been a lifesaver.
What do you dislike about the product?
Not a dislike but something that could be improved or added is a why to schedule one post to go on all platforms but tag the sponsor appropriately or platform. Right now we have to create three separate posts.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us a ton with tagging sponsored posts so we can accurately give reports throughout the season.


    Broadcast Media

All Channels Unified in One Place

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
All our channels and platforms in the same place
What do you dislike about the product?
I hasn't monthly reach metrics by account
What problems is the product solving and how is that benefiting you?
It gives me data trought API to feed my analytics dashboards


    Kayla S.

User-Friendly Tool with Annoying Instagram Link Issue

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social because it effectively addresses the problem of automation, allowing me the freedom to plan my posts just once a month and not worry about them afterward. I particularly like the calendar feature of Sprout Social, as it integrates seamlessly with all our social media accounts. This integration capability makes it easier to manage our accounts efficiently. Another aspect I appreciate is how user-friendly Sprout Social is, which enhances my experience significantly. Furthermore, the initial setup of Sprout Social was very easy, adding to its overall convenience and appeal.
What do you dislike about the product?
I don’t like the authentication factor and how Instagram always has to be linked up every month.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to automate post scheduling, freeing me from daily planning. It integrates well with all social media, is user-friendly, and facilitates easy planning through its calendar feature.


    Keenan M.

Streamlined Social Media Scheduling with Room for Improvement

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy using Sprout Social's publishing tools, which allow me to schedule posts at various times throughout the day across different platforms like Twitter, Facebook, Instagram, YouTube, Blue Sky, and Threads. This feature enables me to reach different audiences at different points of the day, making it easier to plan ahead without worrying about moment-to-moment reactions in a busy workweek. This capability is invaluable for ensuring consistent engagement with our audiences and optimizing the timing of our content releases.
What do you dislike about the product?
I wish that Sprout Social had an innate functionality to post on Instagram stories. Currently, it pushes me to my phone to then publish, which feels like an extra step. As of now, whenever I need to post anything on an Instagram story, I do it directly on my phone. This feature is critical because Instagram stories serve to reach its audiences effectively. The lack of 100% integration, even though Instagram is a prime social media platform, is not ideal.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts across different platforms, which helps me manage my busy week efficiently. It also assists in tracking social media performance and determining sentiment, ensuring our content is beneficial to customers.


    Samantha F.

Incredible for Collaboration but Lacking in a Few Key Quality of Life Features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I like the ability to search through everything from comments, mentions, and DMs to find the specific account/message I am looking for. I LOVE the team chat function. We use it daily within our team for larger scale reviews of messages and questions.
What do you dislike about the product?
Getting to posts on IG and finding the specific comment sections is a nightmare. You have to go through a million and one threads to find the one post you want to look at. The process for engaging on X in sprout is way more user friendly. I also do not like that we cannot like comments on IG from sprout but we can for TikTok. The app is helpful in some capacity but if you have the app and the web version and you are trying to reconnect or connect a new platform it glitches out.
What problems is the product solving and how is that benefiting you?
Sprout solves our problem with having too many contractors logged into our platforms for community engagement. We are able to have multiple contractors on and working without giving out logins and details. It also allows us to talk about specific messages without having to screenshot and bring the question to another platform to discuss.


    Camryn C.

Effortless Social Media Management with Sentiment Insights

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love Sprout Social for its sheer simplicity and ease of navigation, which streamlines my experience managing social media platforms. The platform’s user-friendly interface makes it incredibly straightforward to work through, and I enjoy how it simplifies complex tasks. I particularly appreciate its ability to sort through large volumes of comments, combining this with its automatic sentiment analysis feature, which adds significant value to the process. This feature greatly facilitates the creation of comprehensive reports, saving time and effort. Furthermore, the initial setup of Sprout Social was a breeze; I was seamlessly integrated into the system without any complications. These aspects make it a highly recommendable tool for anyone in need of an efficient social media management solution.
What do you dislike about the product?
I dislike the inability to save macros that I use most often. This feature was available to me before the last update, and its removal means I now have to type in a macro every time, which disrupts my workflow and efficiency.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to efficiently sort through numerous comments and analyze customer sentiment, simplifying report writing and enhancing social media management.


    Rosangelica V.

Seamlessly Manages Our Social Media with Ease

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I truly appreciate how Sprout Social seamlessly integrates multiple social media platforms, allowing me to manage our expansive presence effortlessly. The Smart Inbox feature stands out as a remarkable tool, consolidating messages from all our platforms into a single, accessible location. This consolidation is transformative for maintaining responsiveness and efficiency in communication. Additionally, the initial setup was straightforward, which facilitated a smooth transition for me and my team. Overall, Sprout Social's ability to bring everything together under one roof is invaluable and plays a critical role in my day-to-day workflow.
What do you dislike about the product?
I find the reporting flexibility of Sprout Social to be limited. While the analytics provided are strong, the ability to customize reports beyond the default templates is somewhat restrictive.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to efficiently manage multiple social media accounts, schedule content, track performance, and respond to patient inquiries. Its Smart Inbox consolidates all messages, streamlining responsiveness.