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Sprout Social

Sprout Social

Reviews from AWS customer

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5,583 reviews
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    Kim Kellen C.

Seamless Posting and Insightful Reporting with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social to be an invaluable tool for managing multiple clients as it allows seamless posting across platforms, which is essential for our workflow at Kellen. The intuitive system with dropdowns simplifies managing different client profiles, saving us from transitioning between multiple platforms. I appreciate the platform's robust reporting features, which are vital for sharing insights with clients and understanding trends across various verticals. The tagging feature is particularly useful as it enables me to compare campaign performance and gain a clear understanding of how specific products and campaigns fare relative to others on social media. Additionally, the reports by post and by platform are instrumental in enhancing my analysis and decision-making processes. Sprout Social's support team is also commendable, providing prompt assistance with any questions or ideas we may have, making the setup process smooth. Lastly, its compatibility with tools like Canva and ChatGPT enriches our messaging and content creation process.
What do you dislike about the product?
I am unsure if my current package includes the capability to see which people repost or like our posts more comprehensively, which is something I would love to have. The addition of more AI functions would also be beneficial. Additionally, the cost of Sprout Social is a factor, as it may not be affordable for everyone.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple clients seamlessly, eliminating the need to switch platforms. It offers comprehensive reporting, allowing me to compare client performance and track trends across campaigns effortlessly.


    Emily S.

All-in-One Social Media Management Tool, Though Reporting Needs Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Sprout social for about 2 years daily. I really appreciate having all the tools I need for my daily tasks as a social media manager conveniently located in one place. The smart inbox is straightforward to use and makes managing messages simple. Additionally, the publishing tool is both comprehensive and user-friendly. It has been very easy to onboard new team members. The customer support is very responsive.
What do you dislike about the product?
I think some of the reporting features could be refined.
What problems is the product solving and how is that benefiting you?
This platform offers comprehensive social media management, which is especially helpful for a very small social media team like ours.


    Joe J.

Great all-in-one platform for social management, but a bit pricey

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
What I like most about Sprout Social is how easy it makes managing multiple social accounts. The dashboard is super intuitive, the scheduling tools are a lifesaver, and the reporting actually helps me see what’s working without getting lost in data. I also love the Smart Inbox—it keeps everything organized and makes it way easier to stay on top of messages and mentions.
What do you dislike about the product?
What I dislike about Sprout Social is that it can get pretty pricey, especially if you need access for a larger team. Some of the analytics take a while to load, and a few reports feel a bit limited unless you upgrade. It’s a powerful tool, but sometimes I wish the pricing scaled more flexibly with how you actually use it.
What problems is the product solving and how is that benefiting you?
Sprout Social helps streamline everything from scheduling and publishing to monitoring and reporting. Instead of bouncing between platforms, I can manage all our accounts, track engagement, and measure performance in one place. It saves a ton of time, keeps our team aligned, and gives us clearer insights into what content actually drives results.


    Ninah M.

Effortless Social Media Management with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I first heard about Sprout Social through a colleague and started using it for managing award announcements, live tweeting, and posting on social media seamlessly during events. Sprout Social has transformed how we operate by allowing us to efficiently schedule social media blasts for continuing education webinars and courses, which is crucial for our team as we lack a dedicated marketing person. I appreciate its ease of use and user-friendly setup, which made the initial setup process straightforward. Sprout Social effectively allows me to publish, schedule, and ensure social media posts do not conflict, thanks to its capabilities to suggest optimal posting times. The insights checking feature and monitoring of mentions and hashtags, alongside the ability to duplicate posts, are functionalities I find particularly useful. The platform’s ease of use, the constructive feedback it provides, and insightful tidbits enhance our social media engagement, making it a compelling reason for choosing Sprout Social repeatedly. Overall, it meets all our needs perfectly, contributing to a high likelihood of recommending it with a confidence level of nine out of ten.
What do you dislike about the product?
Nothing Sprout Social meets all of my needs
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule social media blasts efficiently, saving time by automating posts for our webinars. Its insights feature and optimal posting times enhance engagement, compensating for our lack of a dedicated marketing person.


    Utilities

Great Tagging and Reporting, But Social Listening Lags Behind

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The ability to tag your social posts so you can organize and report on specific topics.
What do you dislike about the product?
The delay when it comes to social listening. Not in real-time which sometimes can be a hindrance.
What problems is the product solving and how is that benefiting you?
Enabling a better understanding of what kind of content our customers want and are interested in, and then being able to build on that.


    Hospital & Health Care

Centralized Calendar View Keeps Our Team Aligned

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I love being able to see the calendar view in order to plan the month accurately. It allows my team to be aligned with one central location for all social postings, comments, etc.
What do you dislike about the product?
We currently haven't had any issues with Sprout.
What problems is the product solving and how is that benefiting you?
Before Sprout, our team organized our postings using an Excel calendar or SmartSheet view. Sprout has reduced confusion and allowed us to quickly interact with comments in real time.


    Jovanna C.

Account and Marketing Coorindator

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I'm able to post on different platforms and I can tag our partners
What do you dislike about the product?
sometimes the post doesn't go through wish it could tell us right away if it wont work.
What problems is the product solving and how is that benefiting you?
that I don't have to post in different platforms i can do it all in one


    Lady Razen S.

Intuitive Social Management with Robust Reporting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social primarily for its intuitive scheduling and publishing tools, allowing me to manage multiple social media accounts efficiently in one place. The platform excels in streamlining content planning, monitoring engagement, and analyzing performance metrics, which significantly enhances our social strategy. I find its analytics and reporting capabilities particularly valuable, offering comprehensive tools to track KPIs and present insights to both the team and leadership effectively. The transition from our previous tool to Sprout Social was smooth, thanks to the advanced analytics and collaboration features it provides, which were a substantial upgrade. Additionally, the straightforward initial setup, clear onboarding steps, and helpful resources made connecting our social accounts and configuring workflows a breeze. Sprout Social’s reliability and feature-rich environment solidify its role as a critical tool in our social media management endeavors.
What do you dislike about the product?
I’m frustrated by the limited report customization in Sprout Social, which sometimes restricts my ability to tailor analytics for specific stakeholders. Additionally, the targeting options during the scheduling of posts could be improved. Currently, I have to manually input all the countries of each region, which is time-consuming. I would appreciate having regional targeting to streamline this process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to streamline social media management, saving time in scheduling and content planning. It solves organizational issues while providing comprehensive analytics for performance tracking, enhancing our social strategy. The reporting tools help in presenting insights effectively to the team.


    Museums and Institutions

Robust Features and Excellent Multi-Channel Coverage

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Robust features, easy to use, good coverage across channels
What do you dislike about the product?
Price can be prohibitive, features for some platforms are lacking compared to others
What problems is the product solving and how is that benefiting you?
Navigating multiple business pages and consolidated reporting


    Marketing and Advertising

Effortless Scheduling, But Watch for Duplicate Posts

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate that Sprout Social allows you to schedule multiple posts across the week. This feature makes it much easier to plan and manage social media content in advance.
What do you dislike about the product?
When I use Sprout Social for Advocacy, it doesn't indicate when a post is similar to another one, which can sometimes result in duplicate posts.
What problems is the product solving and how is that benefiting you?
Sprout allows us to handle all of our social media content from a single platform.