Sprout Social
Sprout SocialReviews from AWS customer
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Intuitive Social Management, But Reporting Customization Needs Improvement
What do you like best about the product?
Sprout Social is a helpful aggregator for multiple different inputs of Social Monitoring in an extremely user-friendly way. I have used other enterprise social management tools like Sprinklr and overall, find Sprout to be far more intuitive and user friendly.
What do you dislike about the product?
There are aspects of Sprout Social that I find to be lacking within reporting, specifically in the customization and how to compare different data sets against one another.
What problems is the product solving and how is that benefiting you?
Sprout is a helpful aggregator for multiple different sources of social data and insights in one place; social listening, social activity through owned accounts, social performance.
Great for Talent Sourcing & Detailed Analytics
What do you like best about the product?
I have been using Sprout Social for around three years and have grown to love it. A major aspect that stands out to me is the vast amount of useful information it provides, which helps me find and evaluate talent for specific campaigns. This is critical for ensuring that the creators we engage are well-aligned with the brand's objectives and the audience we are targeting. I am particularly fond of the platform's ability to show creators that may not be available on other platforms, making it an indispensable tool for sourcing talent. I appreciate the smooth setup process, which did not present any difficulties when starting with the software. Additionally, Sprout Social is instrumental in avoiding disconnects between creators and target audiences by enabling us to accurately align creators with the intended demographic, especially by focusing on geographical attributes like targeting US-based creators for US audiences. I find the analytics features, such as growth charts of followers and posts, incredibly useful for tracking a creator's social media presence and growth over time. The ability to review audience percentage and demographic details further assists in crafting effective campaigns. A unique feature I love is the capability to look up similar creators, which I have not found in other platforms with such accuracy, making Sprout Social highly valuable in my processes. Overall, the audience growth insight and internal data provided are compelling reasons for me to consider purchasing it again.
What do you dislike about the product?
I sometimes find Sprout Social to be a bit messy, especially when using multiple filters simultaneously. It can be challenging to find creators that match all the applied filters, which can complicate the process.
What problems is the product solving and how is that benefiting you?
Sprout Social aligns our creators with brand needs and target audiences, offering growth insights and analytics to avoid disconnects. It identifies creators who fit specific community targets, enhancing campaign success.
Effortless Calendar Sharing, But Reporting Features Need Expansion
What do you like best about the product?
My favorite part of Sprout Social is the ability to easily share and interactive version of the drafted social media calendars with our clients.
What do you dislike about the product?
I mostly dislike the semi limited features when it comes to reporting. I would love to see some of the options be expanded.
What problems is the product solving and how is that benefiting you?
For our agency, Sprout Social is solving a ton of social media listening tools. This helps us pull reports for our clients and also their competitive.
Excellent Scheduling Tools, But YouTube Shorts Integration Needs Improvement
What do you like best about the product?
The scheduling features are incredibly helpful, especially because it shows the most optimal times for posting per platform.
What do you dislike about the product?
The one issue is the integration with youtube shorts, where it gets confused and sometimes uploads is as a regular video instead of a short, or it is posted with restrictions because the platform does not seamlessly integrate it.
What problems is the product solving and how is that benefiting you?
Sprout is solving my need to manually post across multiple platforms, allowing me to automate the process so that I can continue working forward on my scheduling.
Effortless Post Scheduling with Quick Issue Resolution!
What do you like best about the product?
I really appreciate how simple it is to plan and schedule posts, as well as monitor their performance!
What do you dislike about the product?
Occasionally, there are some glitches, but they are typically resolved quickly!
What problems is the product solving and how is that benefiting you?
Managing several social media accounts, each with its own unique content, can be challenging. Sprout simplifies the process and helps me keep everything organized.
Customizable Posting Saves Time, But Advanced Reports Cost Extra
What do you like best about the product?
There are many customizable options available. My organization has 5 social platforms and the ability to do one post, but then customize to each within the same setup is amazing, and not to mention customizable time scheduling per platform as well. A huge time saver to be able to post across platforms that require such different needs.
What do you dislike about the product?
Some of the advanced and more tailored reporting on performance metrics is behind a higher paywall.
What problems is the product solving and how is that benefiting you?
Saves so much time when posting across many platforms. Allows me to spend less time scheduling and more time creating!
User-Friendly Interface, Minor Delays with Verification Codes
What do you like best about the product?
I love how easy the interface is no matter the level of expertise.
What do you dislike about the product?
Sometimes it takes me a little bit to get a verification code
What problems is the product solving and how is that benefiting you?
Sprout is a one stop shop for all the scheduling, managing, reporting needs I have
Great for Popular Influencers, But Needs Better Filtering for Niche Creators
What do you like best about the product?
We use Sprout Social for influencer marketing and it can be helpful to learn about some of the most popular creators on the market. They do a great job about sharing typical creators.
What do you dislike about the product?
It can be difficult to find new/smaller creators. I feel like I have to enter multiple variations of keywords to see new creators that fit the persona I am trying to reach. Recently, I've been getting a lot of creators who aren't brand-safe and creators who don't actually match the filters I've input (i.e. me filtering for creators who live in the US and then being shown creators who live in Europe)
What problems is the product solving and how is that benefiting you?
It's helping us understand the creators that we want to use for different brands. One of the main advantages we find is being able to show audience data about the types of people that follow the creators make sure they're helping us reach our brand's target audience. It's also incredibly helpful for reviewing past partnerships a creator has had with different brands.
Great Tool, But Preview Accuracy Needs Improvement
What do you like best about the product?
Sprout is really easy to use. We are in the tool daily to schedule and measure our social performance. It was easy to connect our channels and get started immediately.
What do you dislike about the product?
Sometimes the previews are not entirely accurate, so you do need to double-check for specific platforms.
What problems is the product solving and how is that benefiting you?
Sprout helps us plan content, schedule, measure performance and report back to internal teams.
Excellent Content Measurement, But Social Listening Needs Improvement
What do you like best about the product?
I love the content measurement abilities
What do you dislike about the product?
The social listening capabilities in untagged spaces
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me limit my manual research and compiling all platform data and analytics at once
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