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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

5,584 reviews
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External reviews are not included in the AWS star rating for the product.


    Broadcast Media

Comprehensive Social Analytics, Minor Gaps in Paid Spend Reporting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Accurate and comprehensive Social Analytics Platform
What do you dislike about the product?
There are some marginal errors which can be avoided such as not reporting TikTok paid spends or Threads component of Meta spends.
What problems is the product solving and how is that benefiting you?
Sprout Social solves for the problem of visiting the business suite of various social media platforms by bringing all data under the same roof. It saves me time.


    Karin R.

Great Publishing Capabilities

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout's consistent uplevel of publishing capabilities/platform nuance included.
What do you dislike about the product?
Profile disconnections are unfortunate and too frequent.
What problems is the product solving and how is that benefiting you?
Great tool for our agency. Good publishing, aligned with best practice, reporting.


    Marketing and Advertising

Game changing for small business managing multiple profiles.

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The publishing calendar, posting at multiple locations easily, and the smart inbox! The program was really easy to learn, and while I do not use the team features, they would be easy to teach others as our department grows. Customer support and the onboarding process was great. I love being able to schedule things out really far in advance for a base line, and then add more posts as I want to.
What do you dislike about the product?
I've had trouble with it automatically adding new profiles I create, even with changed settings and I have to manually add them - which is easy on Sprout but sometime a pain with Meta, etc.
What problems is the product solving and how is that benefiting you?
No longer having to log into multiple profiles for multiple businesses to manage each of their social profiles. Stream lined my process and saved me about 15 hours per week of work so I can concentrate on other areas of my department.


    Marketing and Advertising

User-Friendly Interface, But Connectivity and Reporting Need Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout is very user friendly, with a nice interface that offers a lot to it's users. There is also a lot of information to be found on Sprout. I am on Sprout very frequently, and using the One Sheets, which are very helpful. The analytics that it pulls are great.
What do you dislike about the product?
Some of the new changes make things a bit more difficult with connectivity/authentication, and the reporting tool is not always useful (One Sheets are great though). I miss having a 1:1 customer support tech. The customer support currently is very quick to respond and is helpful, but I do miss having a designated support person who knew our campaigns. I would also love for you to be able to add brand fit score explanations to One Sheet reports and to be able to automatically send emails to reauthenticate creators in Sprout once their authentication expires.
What problems is the product solving and how is that benefiting you?
Sprout is the most helpful when we are sourcing for our campaigns and when we are pulling analytics for our end of year reporting. The analytics and profile information found on Sprout , along with the One Sheet reports are very integral to our sourcing and approval process. And the analytics pulled for each post, along with calculated ER are very helpful.


    Marketing and Advertising

Effortless Post Reviews, But Too Many Email Notifications

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It does make reviewing posts for publishing very easy.
What do you dislike about the product?
I am not a fan of how many e-mails I receive to review one post. There should be an option to select to only send 1 email to reviewers for a set of the same posts across different platforms.
What problems is the product solving and how is that benefiting you?
Automated approval workflows


    Jefferson I.

Effortless Social Media Management with AI Assistance

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Sprout Social for about a year predominantly for handling customer concerns via social media. I find it very beneficial because it aids me significantly in navigating tools to efficiently address customer queries and check their status updates. The setup process was very straightforward and easy, which was a great start for me. One of the specific features I admire is the AI navigation tool; it helps me construct sentences and correct grammatical errors, which enhances my communication. Another AI feature, AI AutoRight, is particularly useful as it allows me to take simple sentences and extend them or professionalize them effortlessly. I also appreciate how it integrates seamlessly with Salesforce, which further simplifies answering customer queries. Overall, it is not complicated unlike other tools I have used, which are often cumbersome. These features combined make Sprout Social an extraordinary tool for my work in social media customer service.
What do you dislike about the product?
I find the interface of Sprout Social to be a bit dry and outdated. Given that it's 2025, I believe there should be improvements to make it more modern and visually appealing.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to navigate tools for answering customer queries and checking status updates easily, especially during my starting days. The AI tool helps me construct sentences, correct grammar, and improve professional communication.


    Greta M.

Comprehensive data analysis and insights

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I love the depth of information we have access to - whether it's review data across multiple locations, content performance data, or the ability to have our team in the loop on all elements of our content. It really is a one-stop-shop platform for our team.
What do you dislike about the product?
There are elements of Sprout we don't use or apply to our business, so often times the dashboard and system can feel clunky.
What problems is the product solving and how is that benefiting you?
Streamlining access to see reviews across multiple locations, content drafting and publishing across our team and social content analytics.


    Jahzeel C.

Essential Tool for Streamlined Social Media Management and Outreach

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
In my work, it is extremely helpful to manage various conversations across different social media platforms and to organize these interactions into separate sections. This organization makes my job much easier, especially when we aim to deliver our messages through our ads. Accessing customer support is also straightforward, though I personally have not encountered any issues with my account. I use this platform daily, and it has become an essential tool for me. I also work alongside other platforms, but I find that the features Sprout offers allow me to make the most of my outreach as we connect with other media channels. Everything integrated into this platform greatly assists us in achieving our goals more efficiently.
What do you dislike about the product?
Sometimes we are not getting notifications when messages come out, which can makes things a bit difficult. But as long as we are responsible checking the Sprout account and keeping it open, we are being able to truly execute and implement our work with no problems.
What problems is the product solving and how is that benefiting you?
Having to use different platforms or even accounts for the same use. We are working with different accounts and having it all in one account helps us to be more effective in our work.


    Insurance

Seamless Salesforce Integration, But User-Based Billing Is Limiting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Integration with Salesforce CRM and the ease of use for our internal users and agents.
What do you dislike about the product?
Billing plans by users because you have to select very well which users you will give access to.
What problems is the product solving and how is that benefiting you?
Mainly the time of operation of our agents thanks to the smart inbox tool, tags and macros.


    Hospital & Health Care

Reports and insights are excellent, but the listening can be confusing at the beginning.

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The insights it provides you. The ease of the reports. The ease of scheduling content since I use 15 accounts at the same time. It integrates very well with the APIs we connect with for the use of our CRM, which in this case is Salesforce.
What do you dislike about the product?
I find the topic of listening a bit difficult, I think it's somewhat confusing. Obviously, once you know how to apply it, it becomes easy, but not at the beginning.
What problems is the product solving and how is that benefiting you?
The management time is minimal, it saves me quite a bit of time on basic social media administration operations.