Sprout Social
Sprout SocialExternal reviews
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Outstanding Reporting Features
What do you like best about the product?
the reporting is the best ive seen in my experience
What do you dislike about the product?
it is very expensive for the smaller orgs out there
What problems is the product solving and how is that benefiting you?
content management is easier with sprout
Excellent Reporting Tools, But Seat Pricing Limits Team Access
What do you like best about the product?
Sprout has strong reporting tools, the custom templates make it easy for us to create unique reports for each client we work with + quickly clone them to create new reports week over week.
What do you dislike about the product?
I think having to pay each for each individual seat is quite challenging for us. Our team uses Sprout in different ways between team members. For example, our account managers are the ones who actually use sprout, they build reports, look at insights, etc.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
What problems is the product solving and how is that benefiting you?
Generating reports on a weekly, monthly and quarterly basis. Being able to quickly compare insights over specific social period.
User-Friendly But Needs UI Improvements
What do you like best about the product?
I find Sprout Social to be incredibly user-friendly, which is a major plus for me as it simplifies my social media management tasks across multiple platforms. The interface, once familiar, greatly aids in streamlining my scheduling processes and daily operations. Additionally, I appreciate that after completing the training courses, the platform is fairly easy to learn, which has significantly enhanced my efficiency in using it. This aspect has allowed me to integrate the tool as part of my overall marketing strategy without overlaps, maintaining a cohesive workflow within our team. The ease of use and learning curve after initial training is appealing, endorsing its capability as a reliable tool in my responsibilities.
What do you dislike about the product?
I find the user interface sometimes hard to learn as a new user. Additionally, I think the reports section could be more user-friendly.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing and scheduling across multiple social media platforms, finding it user-friendly after training.
Efficient Platform with Mobile App Limitations
What do you like best about the product?
I love that Sprout Social is easy to use and user-friendly. The platform is mostly self-explanatory, making navigation around scheduling, creating, and editing posts consistent and reliable. It organizes all my posts in one platform for all channels and clients, providing a consistent, easy-to-read, and easy-to-understand end-of-month analytics review for all channels. The initial setup was extremely easy.
What do you dislike about the product?
The mobile app is completely nonfunctional for scheduling and posting any posts for any of the channels that I use for any of the clients for any posts that involve a photo or video. For some reason, there's an issue between my iPhone, which has over 80,000 photos and videos stored on it on the cloud. Apparently, that creates a problem on Sprout Social's side. They provided me a very cumbersome workaround, which is not useful at all. So I am stuck having to do all my scheduling from my desktop computer and I can't do anything reliably from my phone mobile app using the Sprout Social app. The app can be kinda wonky sometimes as I get error messages for posts that did not go through with no real explanation why. There's always a vague explanation that doesn't really answer it, and I'm never sure exactly what created the problem. Sprout Social sometimes does not allow posts with video resolution files that exceed parameters they say Meta requires, even though I can post directly to Meta with no issues.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and organize posts on one platform for all clients and channels, providing easy-to-understand monthly analytics reviews.
Streamlined Social Management with Robust Analytics
What do you like best about the product?
I appreciate how Sprout Social addresses our key needs by providing drafting, scheduling, and social analytics tracking. As an agency, the platform empowers our entire social team and clients' social teams with the essential tools and information necessary for daily operations. I love the scheduling assistant and the capability to schedule a first comment, which enhances the coordination of multiple posts across several client accounts. The premium analytics are incredibly beneficial for agencies that need to deliver detailed reports to clients as they make our monthly reports rich and insightful. The transition to Sprout Social felt seamless due to its top notch customer service and onboarding processes.
What do you dislike about the product?
I wish it was more tailored to LinkedIn, which is the primary organic social platform we (and our clients) use. Although I'm aware this is more to do with LinkedIn's API limitations, not Sprout's.
What problems is the product solving and how is that benefiting you?
Sprout Social aids in drafting, scheduling, and social analytics tracking, equipping our social team and clients with essential tools and information for daily tasks, simplifying post coordination across clients, and enriching our monthly social reports.
Effortless Scheduling with Minor Content Limits
What do you like best about the product?
I like using Sprout Social because it allows me to schedule posts in advance, which is incredibly convenient for managing multiple social media accounts at the university. It helps me to easily visualize and control what content is scheduled to go out from our respective accounts. This feature ensures that all graphics and posts are timely, contributing significantly to efficient social media management. Additionally, I find the initial setup of Sprout Social to be very easy, as long as I have the account login information, making it effortless for me to continue my work without any interruptions.
What do you dislike about the product?
I find that sometimes there are issues with image quality and video length constraints within Sprout Social. These limitations force me to post directly from my social media accounts rather than through the platform itself. If there were fewer restrictions on image quality and video length, I would be able to be less selective about the content I'm putting out.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts at specific times, ensuring timely and organized social media output across different accounts, making it easier to manage our university's online presence.
Intuitive Platform for Managing Multiple Clients
What do you like best about the product?
I love how intuitive it is to use. I like being able to manage multiple client accounts and platforms.
What do you dislike about the product?
I really don't like that you can't batch send posts for client approvals. It's a big waste of time to have to go into every single post and send for client approval. We share calendars in one month batches so it takes a while. Also, the mobile app functionality could be better. I also don't like that you can't comment externally unless the client has already commented.
What problems is the product solving and how is that benefiting you?
Sprout helps us manage multiple clients social accounts and send directly to them for review and approval.
Effortless Scheduling and Analytics for Marketing Teams
What do you like best about the product?
The ease of scheduling to various platforms and being able to easily grab analytics for the marketing team.
What do you dislike about the product?
I wish you could schedule one post for different platform, but be able to adjust each platforms post times.
What problems is the product solving and how is that benefiting you?
It’s helping me cross promote our content on various platforms, so all of our content is aligned.
Superb analytics, great scheduling, almost perfect!
What do you like best about the product?
It gives super simple snapshots of social media performance, easily broken down by a variety of factors across all channels, and makes scheduling across all channels super easy too!
What do you dislike about the product?
We do occasionally get errors when trying to schedule certain posts, sometimes this can be a general error, but others it can be something along the lines of file size - but then the same files work on native upload.
What problems is the product solving and how is that benefiting you?
It’s an all-in-one hub for posting and reporting, which when working in the sports broadcast industry, certainly helps efficiency
Powerful Insights, But AI Needs Work
What do you like best about the product?
I find Sprout Social's new AI discovery to be insightful and useful, as it provides valuable insights despite needing further development. The signal searches feature stands out for its ability to conduct comprehensive brand analyses, which I find particularly insightful. These features enable me to compare and analyze data effectively, which adds significant value to my workflow. I appreciate the capability of Sprout Social to narrow down searches using specific hashtags and customize profiles based on campaign requirements, making these search features extremely valuable. The initial setup of Sprout Social was also quite easy, and the support from their team helped us understand and implement the software smoothly.
What do you dislike about the product?
I find several aspects of Sprout Social challenging. The 'branch fit' score doesn't work effectively because it primarily pulls from the US database, which doesn't align with my focus on Canadian creators. This functionality seems to prioritize creators with a significant US audience, thus not accurately reflecting the potential fit for campaigns targeted elsewhere. Moreover, while the AI features can be insightful, they often fall short. They sometimes fail to identify niche categories or specific types of creators, like pet creators. This limitation means it often provides results from regions I am not interested in, such as the US or UK, rather than Canada. Additionally, I am disappointed by the lack of backend insight sharing for creators from platforms like Twitch, YouTube, and Snapchat, which limits my ability to fully analyze their potential. The inconsistency in AI performance and these database limitations restrict the tool's efficacy, affecting my workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to gain backend insights into influencers, audience demographics, and engagement. It helps refine our campaigns and influencer selections, providing valuable insights for analysis and improving organizational strategies.
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