Sprout Social
Sprout SocialExternal reviews
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All-in-One Functionality, But Room for Improvement
What do you like best about the product?
Multitude of functions in one place: cross-platform social scheduling, insights & reporting data.
What do you dislike about the product?
Random bugs are not uncommon and throw a huge wrench in our social scheduling/strategy. New functionalities on social platforms often take a long time (if ever) to implement on Sprout (ex: instagram max 20 photos, scheduling a mixed video/photo carousel).
What problems is the product solving and how is that benefiting you?
Solving the need to schedule content across multiple independent apps. This saves my team a ton of time on native apps, many of which you can't pre-schedule content on.
Efficient Tool for Social Media Management with Minor Analytics Flaws
What do you like best about the product?
I really appreciate Sprout Social's competitor benchmarking feature. It allows me to see how my social media pages compare against competitors, providing a comprehensive tool that is both insightful and powerful. This feature stands out as an amazing tool, offering valuable data that helps me strategize effectively and stay competitive in the market. Additionally, I find the initial setup to be extremely easy. Connecting Sprout Social to my Facebook was seamless, automatically linking all the pages I needed, which made starting out with the platform hassle-free. These aspects significantly enhance my experience using Sprout Social, making it a valuable asset in managing multiple social media accounts.
What do you dislike about the product?
I find that Sprout Social does not effectively split data between paid efforts and organic efforts.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to efficiently manage multiple social media pages, centralize comments and messages, and track data analytics. It simplifies community management and provides competitor benchmarking, though data division between paid and organic efforts could be improved.
Easy to learn and maintain.
What do you like best about the product?
How easy the interface is in the perspective of the technical lead for our company. I am able to add and modify accounts and users in a short time and troubleshoot issues with ease.
What do you dislike about the product?
There isn't much to comment on. The only thing that comes to mind is the cost of the platform, which stands out to me.
What problems is the product solving and how is that benefiting you?
Keeping tabs of all our social media accounts in one place. With so many social media platforms it can be difficult to keep on top of uploading content and also getting reports on their performance.
All-in-One Analytics and Effortless Multi-Channel Posting
What do you like best about the product?
All of the analytics are in one report, ease of posting on several channels
What do you dislike about the product?
Can't connect to SnapChat account, would like to have a copyright review option
What problems is the product solving and how is that benefiting you?
Able to post to multiple channels in one app.
Exceptionally Easy to Use with Well-Organized Sections
What do you like best about the product?
The ease of use and how it has very laid out sections
What do you dislike about the product?
I think it could have more integrations with social media to allow more features.
What problems is the product solving and how is that benefiting you?
It makes it very easy to pull analytics from social media platforms.
Essential Analytics and Outstanding Support for Enterprise Needs
What do you like best about the product?
The ability to cut and measure data by type, topic, theme, etc., is vital for an enterprise-level business. I'm a daily user who relies on the analytics and social listening features to give me the insights I need quickly and provide exec-level read outs with minimal manual work. The customer service team is always available via chat or email. Everyone I work with at Sprout is helpful, knowledgeable and friendly.
What do you dislike about the product?
I'd love more useful data interpretation / analysis in-product. As AI gets incorporated into the product more, I hope that will be a priority.
What problems is the product solving and how is that benefiting you?
Real-time analytics allows me to quickly report on metrics for key campaigns. Social Listening and Inbox tools allow us to monitor sentiment and customer issues for deescalation.
Great Inbox Management and Reporting, But Paid Metrics Split Needs Improvement
What do you like best about the product?
The inbox management is really seamless, I love how everything is in one place for having multiple social channels. The reporting feature is also where I live daily.
What do you dislike about the product?
The upcharge in splitting paid metrics vs. organic.
What problems is the product solving and how is that benefiting you?
It's solving our internal bandwidth problem. This platform allows us to easily manage and keep a pulse on the 7 different social channels that only 1 person is running.
Great for Social Insights, But Customer Support Needs Improvement
What do you like best about the product?
The platform's capability to allow us to uncover trending social influence topics through mentions, hashtags and keywords to inform our social strategy and content.
What do you dislike about the product?
Since Sprout Social acquired the company, the customer service approach has changed, and customer success managers are no longer assigned to every client. As a result of this change, it has become more challenging to stay informed about updates or modifications to the platform.
What problems is the product solving and how is that benefiting you?
This platform enables our team to efficiently social listen to creators and brands, rather than relying on the current process of manually searching through individual platforms.
Effortless UX and Powerful Tools for Social Campaign Success
What do you like best about the product?
The user experience is extremely intuitive, making navigation simple, and the included tools genuinely help you enhance and optimize both your business's organic and paid social campaigns.
What do you dislike about the product?
I would really appreciate the ability to create posts for multiple platforms within a single form, while still taking advantage of each platform’s optimized posting times. It would be great not to have to duplicate and update the post separately for each platform.
What problems is the product solving and how is that benefiting you?
I really appreciate being able to schedule posts across different platforms and take advantage of optimized publication times tailored to each one. This feature allows me to organize my clients' organic social content for an entire month, which saves me a significant amount of time compared to posting manually on each platform every day.
Makes it easy for our team to collaborate on social media content
What do you like best about the product?
As an editor, I work with our communications and social media team to edit, revise, and approve social media content. Sprout Social makes it easy to collaborate across our team. I am not super tech savvy but I enjoy the user experience of Sprout Social.
What do you dislike about the product?
The additional passcode verification to log in can be annoying, but I appreciate that it protects the security of our team's account.
What problems is the product solving and how is that benefiting you?
We are always working to reach a larger and more diverse audience through our social media content. Sprout Social makes it easy to schedule and manage our content, so we can focus on writing text and sharing images that are engaging and dynamic.
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