Iterable
IterableReviews from AWS customer
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Saas review
What do you like best about the product?
It’s a great tool to use for CRm systems
What do you dislike about the product?
Not much negatives to say. I haven’t don’t too much to say negatives on it
What problems is the product solving and how is that benefiting you?
Crm solutions and data and using AI to streamline processes
It works. It sends emails at scale.
What do you like best about the product?
It’s especially good for scheduling when you have contacts all over the world. It’s predictive sending feature is great.
What do you dislike about the product?
It wasn’t the most plug and play out of the box to integrate data across the org.
What problems is the product solving and how is that benefiting you?
Sending broadcast emails and journeys
Breath of Fresh Air
What do you like best about the product?
I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology
What do you dislike about the product?
Testing journeys and other automations is a bit tough as we have to execute our tests in a sandbox environment. I wish there was a way we could render what would be visible to customers directly in the journey builder and mimic what customers would see if they actually went through the journey.
What problems is the product solving and how is that benefiting you?
Personalization has been key, with utilizing handlebars and catalogs to create dynamic content
Best in class ESP for personalization
What do you like best about the product?
Hyper scale and flexibility with data, sources and destinations.
What do you dislike about the product?
Nothing. Works well. Don’t have any feedback here
What problems is the product solving and how is that benefiting you?
Lifecycle and retention programs
Best platform I’ve worked in
What do you like best about the product?
Automations have skyrocketed our email programs.
What do you dislike about the product?
No app. I am unable to accomplish anything in Iterable unless I have full computer access.
What problems is the product solving and how is that benefiting you?
Product life cycle up sell and cross sell.
Flexible journeys, intuitive segmentation, and responsive support make Iterable a winner
What do you like best about the product?
The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package.
What do you dislike about the product?
Sometimes flashy new features are prioritized over simple quality-of-life updates that would improve usability. There’s no way to capture list or audience growth over time, which makes long-term tracking difficult. Our project is userID-based, which complicates searching for individual users since IDs come from another system, and there’s currently no easy way to shift to a hybrid project.
What problems is the product solving and how is that benefiting you?
We use Iterable for all of our marketing communications with our DTC customers. It allows us to manage lifecycle campaigns across email and push with ease, using personalization and segmentation to target the right audiences at the right time. This helps us drive stronger engagement, improve retention, and scale campaigns without adding extra manual work.
Robust platform that can fill any creative objective.
What do you like best about the product?
As a marketer, the UI is so much better than other ESPs.
What do you dislike about the product?
12 hour data lag is concerning to a data engineering team.
What problems is the product solving and how is that benefiting you?
It’s enabling us to launch email automations.
Newbie view - easy learning curve
What do you like best about the product?
One i love how iterable has its academy for new users. It's really beginner friendly, with interactive follow along examples
What do you dislike about the product?
The segmentation data for my organization isn't really mapped. A key (names to definitions) would be great... but that might be up to my organization.
What problems is the product solving and how is that benefiting you?
Creating journeys, marketing emails, in app messages, etc.
Great journey builder and insights flexibility
What do you like best about the product?
With a background in data i am seamlessly able build and optimize various data dashboards and insights. Really helpful for visibility into email channel performance.
What do you dislike about the product?
Dynamic List audiences cant be updated after creation, you have to duplicate/create a new one if you want to modify parameters.
What problems is the product solving and how is that benefiting you?
Building very customized journey branches for different customers.
Iterable is an amazing platform
What do you like best about the product?
Ive been lucky enough to work in Iterable for the past 4 years. Amazing experience thus far. Very powerful platform and i would recommend to other companies.
What do you dislike about the product?
Nothing at all. We work well with our csm to ensure our needs are met.
What problems is the product solving and how is that benefiting you?
Workflows, segmentation. Email and push campaigns
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