Iterable
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Versatile Email and Notification Platform, Needs Heatmap Fix
What do you like best about the product?
I find Iterable extremely beneficial as it encompasses all the necessary core features I require, particularly for marketing emails, SMS, and web push notifications. I appreciate the regular feature updates that Iterable provides, as they often resolve minor issues we encounter, demonstrating their commitment to enhancing user experience. The quick response to known issues or bugs with timely updates is a significant plus, ensuring functionality and reliability. Additionally, I value the ability to submit feature requests, which makes me feel involved in the product's development and future enhancements. These aspects of Iterable contribute to a seamless and efficient marketing communication workflow, empowering me to connect with customers effectively by leveraging the data we have about them and ensuring communications are both timely and relevant.
What do you dislike about the product?
I have noticed issues with the heatmaps in Iterable not displaying the number of clicks throughout the email correctly. The discrepancy arises because the heatmaps UI was updated earlier this year, and depending on whether you view the updated or previous version, the number of clicks shown differs. This inconsistency makes it difficult to assess the effectiveness of different email elements, particularly when conducting A/B testing and reviewing heatmaps for tests.
What problems is the product solving and how is that benefiting you?
I use Iterable to communicate regularly with customers, balancing frequency and relevant content. Its feature updates resolve small issues and allow feature requests.
Impressive Integrations and Clean API
What do you like best about the product?
It's wide arsenal of integrations and overral tidyness in it's api. It's also quite simple to understand when using features such as journey setup via drag n drop
What do you dislike about the product?
It may feel a bit slow at times (for example when waiting for events to propagate via the webhooks). Some design choices are questionable - templates might feel confusing when editing a campaign in a journey and not seeing those changes propagate to the template that journey campaign was based on
What problems is the product solving and how is that benefiting you?
It orchestrates our transactional messages that can be anything from lease/application status updates to payment reminders and info about received/failed payments. We also use it to debounce emails/sms as to improve our sender scores
Easy to Use, Creative Logic, and Outstanding Support
What do you like best about the product?
It's easy to use and straightforward. The handlebar logic is really dynamic and you can get very creative with how to use it and set things up properly. There's also a host of channels that you have access to whether that's email, push, SMS or WhatsApp. The support team and Customer Success team are also always super helpful, and quick to respond.
What do you dislike about the product?
The journey builder could be more detailed in terms of who is in the flow where they are, and where they exited. And sometimes there are a few small bugs. That happens, so nothing I really dislike.
What problems is the product solving and how is that benefiting you?
Iterable is our main tool for all customer communication. Without it, we wouldn't have a scalable way to reach out to our customers.
Best-in-class Engagement Platform with Outstanding Support
What do you like best about the product?
Iterable is a best-in-class engagement platform that I would definitely select and implement again. It has become a critical part of our tech stack and our customer experience. Special shout-out to Claire on the CX team as well as the entire Customer Support team. The customer-facing teams have been amazing over the years.
What do you dislike about the product?
It could use some love on media management and data schema management but I know these are currently in the works. Also some better out-of-the-box reporting could be helpful.
What problems is the product solving and how is that benefiting you?
It is our primary platform for orchestrating customer-facing scaled communication. Onboarding journeys, transactional messages, crisis response, feature launch... We do it all from Iterable in a way that maintains brand consistency while driving business and customer impact.
Versatile Marketing Automation with Room for Improvement
What do you like best about the product?
I like Iterable's journey features, which are incredibly useful for creating tailored customer experiences. The platform allows us to design and customize our customer journeys in a way that perfectly suits our needs, enhancing our ability to engage with our clients effectively. I appreciate the flexibility and capability of these features, as they enable us to reach our customers seamlessly via email and SMS for our marketing automation strategies. Additionally, the move from Emfluence to Iterable has proven beneficial due to the advanced capabilities Iterable offers in handling our data.
What do you dislike about the product?
The reporting in Iterable is finicky and I frequently encounter glitches that have no clear explanation. Additionally, the customer service team requires improvement.
What problems is the product solving and how is that benefiting you?
I use Iterable for email and SMS marketing automation, allowing us to reach customers effectively. It offers journey features that enable custom campaign creation, enhancing our marketing capabilities.
Intuitive and Innovative, But Initial Setup Can Be Challenging
What do you like best about the product?
I love how Iterable has an easy-to-use interface, making the platform really easy to navigate, which simplifies my work process substantially. The innovative approach they take is highly commendable, as it allows me to explore new ways to enhance our marketing strategies effectively. I appreciate that Iterable often rolls out new features, keeping the platform cutting-edge and allowing me to add variables to the experiment sessions to optimize our marketing efforts further. The ability to send personalized messages to different segments at the optimal time with send/time optimization is a standout feature that significantly improves our communication effectiveness. Additionally, the platform's capability to integrate effortlessly with tools like Salesforce and Snowflake makes it an invaluable part of our marketing stack.
What do you dislike about the product?
I found the initial setup of Iterable to be quite slow and painful, particularly with the push and in-app setup. Additionally, the messaging insights could be improved as there is no way to get rid of unused metrics and track custom events.
What problems is the product solving and how is that benefiting you?
I use Iterable to send personalized messages at the optimal time with send/time optimization and appreciate its user-friendly interface and innovative features.
Effortless Onboarding and Comprehensive ESP Features
What do you like best about the product?
Iterable is very easy to navigate, with little training required to get new team members started with it. It has all the features that you'd expect from an ESP.
What do you dislike about the product?
We have to use suppression lists, which count towards our number of users, even though we will never send anything to them.
What problems is the product solving and how is that benefiting you?
Email automation and dynamic templates
Usable APIs, But Digioh Frustrations Hinder Recommendation
What do you like best about the product?
I find Iterable's APIs to be easy to use, which is a significant positive aspect for me as it facilitates seamless integration and interaction with different systems. This ease of use reflects a thoughtful design and user-friendly approach, making technical operations more manageable. Additionally, during the initial setup of Iterable, the process was acceptable and the onboarding experience was fine, indicating a well-organized and efficient approach to getting users started with the platform. This aspect helps in harmonizing setup across various systems within a group, showing Iterable's capability to accommodate diverse configurations and streamline operations.
What do you dislike about the product?
I am frustrated with the integration of Digioh as a third-party tool with Iterable, which causes immense frustration due to its complexity and lack of transparency. The fact that it's a massive file to load and the instructions around it being not intuitive or 'you just have to do it this way' does not fit the profile of an acceptable enterprise solution. This inconsistency in ease of use compared to Iterable’s technology represents a significant downside. Furthermore, the unexpected requirement to use Digioh halfway through the onboarding process was not acceptable, and this reliance on a third-party tool makes it impossible for me to recommend Iterable confidently.
What problems is the product solving and how is that benefiting you?
I use Iterable as our main ESP for emailing customers, appreciating its easy-to-use APIs.
Great Features with a Steep Learning Curve
What do you like best about the product?
I really appreciate that I can manage in-app, journey, email, and push notifications all in one place with Iterable. This feature significantly streamlines my workflow and allows for more efficient campaign management. Furthermore, the organic layout of the software stands out as a particularly beneficial feature. It makes navigating the platform and sourcing data a straightforward and seamless experience.
What do you dislike about the product?
I am having a really hard time understanding some of the specific nuances about how to use certain features in Iterable, even for simple tools like segmentation. The simple requests cannot be solved by Iterable support and often get reported for bugs. There is a lot of learning expected and almost daily support required for producing and reproducing the basics. It's often a nuanced detail that wouldn't be known through training. Simplifying how to use tools like journey building, segmentation, fields, and events would be helpful. During implementation, people really need structured, hands-on recommendations for what to do and not to do, and some time for experts to review accounts. Right now, we are spending a lot of time and money undoing mistakes that happened last year during implementation.
What problems is the product solving and how is that benefiting you?
I use Iterable to manage and monitor marketing campaigns efficiently, integrating email, push notifications, and more in one place, with an easy-to-navigate layout.
User-Friendly and Versatile, But Support Needs Improvement
What do you like best about the product?
I find Iterable very user-friendly, with its easy-to-navigate design and good user interface. These aspects are crucial for our work as they simplify the process of making reports and creating lists. The platform enhances our ability to showcase to clients how well our programs are performing. Additionally, it facilitates testing different approaches to improve performance, making it an invaluable tool for our purposes. The initial setup was very easy, which is always appreciated when integrating new software into our system.
What do you dislike about the product?
Support help definitely needs improvement. It's impossible to reach them. I have to reach out multiple times to get an answer to a question over the course of multiple weeks and often don't get a response after that.
What problems is the product solving and how is that benefiting you?
I find Iterable user-friendly with an easy-to-navigate interface, simplifying reporting and list creation. It helps showcase program performance to clients and test improvements effectively.
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