Iterable
IterableReviews from AWS customer
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Love Iterable!
What do you like best about the product?
Iterable 's great resource center and Catalog / Collections are two of my favorite things about Iterable
What do you dislike about the product?
Some quirks and technical difficulties can happen with such robust features
What problems is the product solving and how is that benefiting you?
Personalized content within email using Catalog data and its association with user profile fields - huge time saver in email production
Activate to Elevate: My Activate 2025 Experience
What do you like best about the product?
As an active user of Iterable, I genuinely appreciate its intuitive and user-friendly interface. The Workflow Studio, in particular, makes building complex customer journeys feel smooth and manageable with its drag-and-drop functionality. Iterable’s personalization capabilities are also a standout—it allows for dynamic content and advanced segmentation, which helps us deliver more relevant messaging. The platform’s integration flexibility with other tools and data sources adds to its efficiency, and I’m especially grateful for the helpful documentation, webinars, and live events like Activate Virtual that keep users informed and inspired.
What do you dislike about the product?
While Iterable is a powerful platform, there are areas where it could be enhanced. Template management can sometimes feel a bit rigid, especially when trying to build visually rich or brand-heavy emails. I’ve experienced occasional lag or slowness when handling larger datasets or complex workflows. The analytics features, while useful for quick insights, could benefit from more robust and customizable reporting options. Lastly, A/B testing within journeys is somewhat limited—it would be great to have more advanced testing tools directly in workflows to better optimize campaign performance.
What problems is the product solving and how is that benefiting you?
Iterable is solving the challenge of delivering personalized, timely, and data-driven communication at scale. In an environment where customer expectations are constantly evolving, the platform helps bridge the gap between raw data and meaningful engagement. For me, this means being able to create tailored user journeys, automate campaigns with precision, and respond to user behavior in real-time—all without heavy engineering support. It simplifies complex workflows, improves audience segmentation, and ensures messages reach the right people at the right time. Ultimately, it’s helping our team build stronger customer relationships while increasing operational efficiency.
New Customers - Enjoying Onboarding
What do you like best about the product?
We've had a fantastic onboarding experience with Iterable. The entire team has been incredibly helpful and knowledgeable, always willing to roll up their sleeves and support us every step of the way. For a large, multi-brand onboarding, the process has been impressively seamless. We're already seeing efficiencies across both internal processes and customer experience. I'm also genuinely impressed by how quickly my team has been able to get up to speed on the platform.
What do you dislike about the product?
While our overall onboarding experience has been positive, there were a few challenges along the way. As we began implementing our use cases, we found that some features we assumed were available needed to be added or customized—despite having taken a thorough approach during the RFP and presentation process. That was a bit frustrating and caused some unexpected delays. Additionally, we encountered a few bugs that were known to other teams within Iterable but hadn’t yet been communicated to our onboarding team. This resulted in some lag time as they tracked down the necessary information internally. Improved internal knowledge sharing could help streamline the experience in situations like this.
What problems is the product solving and how is that benefiting you?
Iterable is helping us drive greater efficiency in our marketing operations while improving personalization across email and SMS. We wanted to enhance the customer experience on both channels, and Iterable gives us the tools to do that effectively. It allows us to treat email and SMS as distinct channels while still leveraging shared data to create a seamless, connected customer journey.
Iterable Activate Conference
What do you like best about the product?
Iterable seems to be constantly evolving and improving services to meet the needs of customers. They are very open to listening to customer feedback and do try and adapt.
What do you dislike about the product?
I'm not sure if it is due to SMS regulations or the partnership, but SMS can be tricky to implement/manage with their current offerings in our experience. Depending on the use case, other companies may not have the same experience.
What problems is the product solving and how is that benefiting you?
Ability to communicate with our customers, and provide a more personalized message. We have also been able to improve efficiency with back office tasks and take some of the manual email sends off of their plate, freeing up time for other customer touchpoints.
A Flexible and Powerful Platform With Room to Grow
What do you like best about the product?
Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy.
What do you dislike about the product?
While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues.
What problems is the product solving and how is that benefiting you?
Iterable solves the challenge of delivering personalized, timely, and data-driven marketing across multiple channels—email, SMS, push, and more—without needing to rely heavily on engineering support. It addresses the fragmentation of tools and data that often slow down CRM and lifecycle strategies, enabling marketers to build seamless, automated journeys that respond to real-time customer behavior.
Dynamic platform that scales
What do you like best about the product?
It’s user friendly and has many tools to leverage in personalizing the user experience of our customers. It enables us to stack logic together in any combination that enables my team to build truly custom solutions.
What do you dislike about the product?
They’re always improving it and at times have to relearn how to use features that are dependent on the UI.
What problems is the product solving and how is that benefiting you?
Marketing to our millions of users at scale.
Great opportunity to learn about the platform
What do you like best about the product?
As a consultant, keeping up with the industry trends and tools are critical. This event gave a great overview on how to utilize Itarable in marketing
What do you dislike about the product?
Nothing in particular that I dislike about the iterable
What problems is the product solving and how is that benefiting you?
Replacing legacy system with a modern platform
I use Iterable daily to build and send email campaigns, and overall, it gets the job done well!
What do you like best about the product?
Campaign setup is smooth and very easy to manage. I really enjoy the drag and drop editor, the saved rows is one of my favorite features. Oh and I can’t forget the Iterable support chat that has been tremendous help throughout my first year.
What do you dislike about the product?
I’m not a fan of the reporting — especially how insights are tied more to events than the actually campaign performance. It’s makes it harder than it should be to quickly see email performance on its own.
What problems is the product solving and how is that benefiting you?
A simple and effective way to get important emails to our customers.
Still learning the platform, but impressive!
What do you like best about the product?
It’s a much more modern platform compared to what our company used previously with user friendly features and fantastic learning courses and documentation.
What do you dislike about the product?
Still exploring a few limitations and quirks but team has provided solutions.
What problems is the product solving and how is that benefiting you?
Multi channel marketing
Best CRM lifecycle tool available
What do you like best about the product?
Iterable has the most complete feature set for multi-channel lifecycle marketing.
What do you dislike about the product?
Iterable is missing a couple key features for reporting and measurement that currently requires other tools to help augment certain reporting views.
What problems is the product solving and how is that benefiting you?
Iterable is able to unify our direct marketing channel initiatives and helps the team build personalized campaigns at scale.
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