Iterable
IterableReviews from AWS customer
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Excellent Platform for Company Emails
What do you like best about the product?
Iterable is so easy to use for all of our company's needs. We use it every day for emails that we send out 5-7 times a week to various groups. When I first started, I found Iterable Academy super helpful to understand how to use the platform and implement different ideas into our emails.
What do you dislike about the product?
There are some kinds of features missing that I think could elevate the platform more, things like countdown timers and animated features that are eye catching in some popular emails that I receive from other businesses.
What problems is the product solving and how is that benefiting you?
It allows us to be able to set up journeys to send out emails, push notifications, and sms all in the same journey without having to send them all separately or set them up hundreds of times each week for our emails.
Great Email Marketing Program!
What do you like best about the product?
Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit these.
What do you dislike about the product?
I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users who are being removed for each filter.
What problems is the product solving and how is that benefiting you?
Iterable helps with our everyday use to email sends.
Iterable Plaza a Knowledge and Collaboration Hub for Iterable Users
What do you like best about the product?
Advanced personalization and ease of campaign creation
What do you dislike about the product?
the learning curve, challenging for new users
What problems is the product solving and how is that benefiting you?
Automation in the personalization of campaigns, data integration, makes the most complex flows easy
User Friendly and efficient!!
What do you like best about the product?
The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed!
What do you dislike about the product?
Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon!
What problems is the product solving and how is that benefiting you?
Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews.
Robust features
What do you like best about the product?
I like that I can easily duplicate campaigns and use the same content across different journeys. I also like that I can easily A/B test or run experiments on campaigns and journeys.
What do you dislike about the product?
I find the login process to be very challenging. I dread logging in every day.
What problems is the product solving and how is that benefiting you?
It's allowing us to write, schedule, and launch emails at scale. We send hundreds of thousands of emails each week via Iterable.
Braze has given me granular data about my campaigns and lifecycle
What do you like best about the product?
Iterable can get really granular with its reporting and segmentation. It's friendly to go from anywhere in the platform to the most detailed aspects of a user interaction with comms and events.
What do you dislike about the product?
The documentation could have a better search system. It was really hard to find some articles.
What problems is the product solving and how is that benefiting you?
Iterable can show me what a customer did at any point in time. That's is really important when we are trying to be accurate with reporting on the customer journey.
It's a feature-rich, omnichannel marketing platform in a simple, intuitive package.
What do you like best about the product?
You can put a lot of the "thinking" behind your campaign and user management into Iterable. Specifically, the segmentation and personalization capabilities are phenomenal and really set the platform apart from its competitors. Whether you need to use event or user fields, you can easily create dynamic lists that users enter/exit as they evolve or create conditional logic that's as complex as is needed to make your campaigns work for you.
What do you dislike about the product?
The reporting and analytics tools, while powerful, sometimes lack the depth or customization that would make them truly insightful for all use cases. For example, building custom reports or filtering data across multiple campaigns can require workarounds. My complaints in this corner of Iterable are more quality of life issues than capability issues, though. If you can't get everything you want in terms of reporting and analytics, there's probably a third-party integration or way to use the API to get what you need.
What problems is the product solving and how is that benefiting you?
I'm a developer by trade, so I love the handlebars and merge parameters. It can be a bit of a learning curve for those not accustomed to managing logic in this way, but I have done some crazy data manipulations and personalization work that took a subpar data schema and turned it into the personalization outcomes desired by marketers.
Specific to the marketing tools, I like that it's flexible enough that I can follow the heuristics of the platform as a means to an end. For example:
- There are intuitive error messages when you're missing something.
- You can keep it simple or make things complex as needed.
- It's easy to marry internal features to outside web services.
Specific to the marketing tools, I like that it's flexible enough that I can follow the heuristics of the platform as a means to an end. For example:
- There are intuitive error messages when you're missing something.
- You can keep it simple or make things complex as needed.
- It's easy to marry internal features to outside web services.
Great!
What do you like best about the product?
I've been using Iterable for a while now, and honestly, I’m super impressed. The platform has so many great features, and the support has been top-notch. Shoutout to my rep, Alex, who’s been incredibly responsive and always quick to help whenever I have a question!
What do you dislike about the product?
That said, I’ve got two small but important feature requests: an undo button (because, let’s face it, we all make mistakes!) and auto-save to make sure nothing gets lost mid-edit. Adding these would take Iterable from great to absolutely perfect!
What problems is the product solving and how is that benefiting you?
Overall, Iterable has made my marketing campaigns more efficient, effective, and data-driven, which frees me up to focus on big-picture strategies instead of getting bogged down in manual tasks. It’s a huge win for both productivity and results!
Easy to use and has what I need for segmentation and journeys
What do you like best about the product?
Iterable is a solid tool. The interface is user-friendly and intuitive—it makes setting up campaigns feel straightforward. Personalization options are good too. It’s easy to tailor messages to make them feel relevant, and it handles almost everything you’d need for B2C messages.
What do you dislike about the product?
While Iterable is a good tool, there are a few things that are missing. For example, there’s no way to schedule a campaign to run on the same day every month—you have to use workaround logic, which can be time consuming. Also, the in-app messaging (IAM) capabilities are pretty basic. If you want something more visually engaging, you’ll need to use HTML, which adds extra work. These things don’t ruin the experience, but it would make the experince better if they were there.
What problems is the product solving and how is that benefiting you?
Iterable helps us make multi-channel campaigns that drive customer engagement and conversions. It allows us to segment our audience based on behavior and preferences. We use it to send targeted messages like credit reminders, VIP offers, and abandoned cart nudges. Its automation capabilities save time while ensuring our campaigns are consistent. This benefits us by increasing customer retention and boosting revenue.
A strong ESP option
What do you like best about the product?
I like the ability to get granular or remain top level when building emails in Iterable. The drag and drop editor is simple enough for non-email savvy colleagues to use, but the HTML options make it fully customizable.
What do you dislike about the product?
Iterable's data tracking and segmentation features could be better. It clearly caters to a wide audience of B2B, B2C, ecomm and other companies who might need an ESP. It's not a perfect solution for a media company specifically.
What problems is the product solving and how is that benefiting you?
We sent thousands of emails a day as a media company with a robust newsletter mailing list. Iterable allows several of us to work on different email campaigns at once and segment our audiences for the proper customer journey.
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