Iterable
IterableReviews from AWS customer
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Good pricing
What do you like best about the product?
Configuring WhatsApp messages and SMS marketing is easy with iterable and like the pricing strucutre of the tool
What do you dislike about the product?
Support is too limited because responses delay even on live chat, so hard to deploy
What problems is the product solving and how is that benefiting you?
The tool is helping us reach more clients through sms and email and whatsapp marketing at good pricing
Simple and easy
What do you like best about the product?
Easy tool for any email marketer to use, has more templates for setting and customizing Push notifications and emails
What do you dislike about the product?
comes at a bigger cost than we thought and is slow to load content
What problems is the product solving and how is that benefiting you?
Is helping us in sending our campaigns to our users and clients to increase engagement
Makes marketing more easy
What do you like best about the product?
It is easy to configure push notification marketing and als setting email marketing is straightforward
What do you dislike about the product?
There is a lot of learning curve within the solution and it takes a lot of time to implement the solution due to extra steps required
What problems is the product solving and how is that benefiting you?
Helps us in mobile and web application marketing through push notifications which has increased our engagement rates with our customers
Training.
What do you like best about the product?
I love iterable because it has iterable academy which offers free training for certified sms marketing and training on how to set up and use iterable. Iterable is easy to use and easy to upgrade from iterable academy to iterable. Iterable has advanced and sophisticated features for marketing services.
What do you dislike about the product?
Iterable is very simple, realistic and easy to run.
What problems is the product solving and how is that benefiting you?
Iterable has helped me on improving my sms marketing skills and increasindg pcustomers relationship towards our business
Quality ESP CRM tool
What do you like best about the product?
- UI/UX is easy to navigate
- great implementation team
- ability to organize campaigns, templates, journeys in folders
- great implementation team
- ability to organize campaigns, templates, journeys in folders
What do you dislike about the product?
Takes some onboarding to get comfortable using the tool and knowing what your capabilites and limitations are.
What problems is the product solving and how is that benefiting you?
- consolidating multiple marketing tools into one
- easy integrations between many marketing tools
- easy integrations between many marketing tools
Lifecycle marketing manager reviews Iterable
What do you like best about the product?
Super user friendly, great support system. Easy for beginners but also grows with you.
What do you dislike about the product?
Some of the more complicated features have a poor onboarding process
What problems is the product solving and how is that benefiting you?
Allows you to personalize at scale and automate portions of your email marketing workflow.
2nd time Iterable customer
What do you like best about the product?
The power of the platform is unparalleled. The product is best in class and empowers marketers to elevate their omni-channel comms strategy and seamlessly apply automation and AI to create efficiencies and scale. The implementation services (which are a newer offering) is outstanding.
What do you dislike about the product?
The reporting capabilities are hands down our least favorite features of the platform.
What problems is the product solving and how is that benefiting you?
We had a siloed communications strategy prior to implementing Iterable and no easy way to personalize communications to our end users. We now have an omni-channel ecosystem with personalization capabilities that is a game changer when it comes to driving engagement and revenue growth.
Good tool for email, sms, and push, but man do you pay for it.
What do you like best about the product?
The tool does everything I would like it to. It's intuitive. Customer service is generally responsive. The training tools are very useful.
What do you dislike about the product?
There is a pretty steep learning curve to take full advantage of the tool. It is very expensive.
What problems is the product solving and how is that benefiting you?
It's a comprehensive marketing and communication platform. If they integrated social media comms I wound't need anything else (not that they should, just saying...)
Amazing product and even better customer support team
What do you like best about the product?
Iterable's platform is so user friendly and easy to implement. They have a lot of flexibility with integrations so that their customers can easily scale their send volume. Their platform integrates well with modern architecture and allows uniqueness and custom coding where needed. They also have great customer support and truly listen to their customer's needs to implement features that benefit them.
What do you dislike about the product?
They have room to continue to innovate to scale and support more technical customers that want even more flexibility.
What problems is the product solving and how is that benefiting you?
Iterable is making it easier than ever to reach customers in all communication channels. They make experimentation and channel optimization simple and seamless. We're able to confidently target and scale digital communications through their partnership and support.
user-friendly tool that gets the job done
What do you like best about the product?
Iterable was one of the easiest automation platform tools to learn fresh. It has a pretty clean interface and most of the standard things I want to do with marketing automatino can be done natively, though sometimes take a bit of finagling or a message to Support. Iterable is staffed with a helpful support team who can be reached at all hours via Chat, and if you get set up with the right dedicated account rep they can really help move you in the right direction to meet your business needs.
What do you dislike about the product?
Iterable has some opportunity to improve their reporting capabilities. This is a common concern across every Iterable user I have ever met, so it's suprising they have not built this function out more. The foldering structure in some sections of Iterable (webhooks, snippets) has not been well-planned and this creates a messy environment to work in and search in. It can also be challening for a non-dev to get the documentation for what tools and platforms can be integrated w/ Iterable or how to set up APIs/webhooks to build more of the ops flows. I'd love to see more user-friendly developer docs!
What problems is the product solving and how is that benefiting you?
Our team automates hundreds of campaigns a week for email, direct mail via webhooks, and push/SMS. Iterable allows us to do this at all stages of the funnel, and we are able to iterate on existing flows to make things better.
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