Iterable
IterableReviews from AWS customer
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Overall positive
What do you like best about the product?
It's intuitive, scheduling and results are good. Customer support is fantastic, they've been incredibly helpful.
What do you dislike about the product?
I miss being able to access html editor in full screen since the update. The heatmap reporting leaves a bit to be desired.
What problems is the product solving and how is that benefiting you?
It's beneficial for our personalizations and segmentation. We're tracking more segments now than we had before and iterable has been key for that.
Overall very easy to use
What do you like best about the product?
The drag and drop functions they have when creating journeys and how you can go onto a list and see the engagement of the users in that list.
What do you dislike about the product?
Wish there was an option to shorten down the Send Time Optimization function, so that it wouldn't have to be at least 6 hrs.
What problems is the product solving and how is that benefiting you?
They're making it possible for us to create awareness and to be on top of mind for our users, which leads to retention
Great experience
What do you like best about the product?
Implementation process was super smooth and we were assigned out own implementation consultant. Our CSM is super knowledgeable and responsive. In addition to live chat support, we're able to get the help we need within a few minutes.
What do you dislike about the product?
There's a lot of technical nuances in workflow building that can be difficult to understand.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and monetization.
Leading Email/Text/Push System
What do you like best about the product?
Iterable has an industry-leading interface and functionality for the delivery of Email/Text/Push messages. The system is designed gracefully and is much easier to use than most other industry solutions. The basics of camapign management, reporting, etc. is very well thought-through.
What do you dislike about the product?
Some minor improvements to data feeds and profile management via API would simplify certain implementations although there are satisfctory work-arounds for most of these minor detractors.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage both B-B and B-C CRM processes in a mobile-first business.
Iterable Partnership with A+E NEtworks
What do you like best about the product?
They are very responsive to client needs. We participate driectly in product development priorities. They also ask "how can we do better for our clients?"
What do you dislike about the product?
Always looking for better reporting. But that's a challenge bc every client's need are different and specialized.
What problems is the product solving and how is that benefiting you?
Consolidating consumer communications across channels. Productivity as massively increased.
Product Manager for a media outlet
What do you like best about the product?
Great user experience
Robust
Has all the features we need
Superb customer support
Robust
Has all the features we need
Superb customer support
What do you dislike about the product?
For us it's the lack of integration to the other tools and systems we are using
What problems is the product solving and how is that benefiting you?
It makes the customer facing communication a lot more efficient and effective.
Flexible, reliable, and intuitive platform.
What do you like best about the product?
One of the standout features of Iterable is its remarkable flexibility and ease of implementation. Whether you're a seasoned marketer or just dipping your toes into the world of email marketing, the platform caters to all levels of expertise. The ease of sending personalized content is particularly noteworthy, thanks to the ability to build specific segments, the use of dynamic fields, and the catalog feature.
Another notable advantage of Iterable is its commitment to continuous improvement, frequently introducing new features that enhance the platform's capabilities. Customer support is always available and responsive.
Another notable advantage of Iterable is its commitment to continuous improvement, frequently introducing new features that enhance the platform's capabilities. Customer support is always available and responsive.
What do you dislike about the product?
There is room for improvement in the analytics section. Although the platform provides essential insights, enhancing the analytics features could be great.
What problems is the product solving and how is that benefiting you?
Iterable effectively addresses a range of email marketing challenges, offering outstanding flexibility and easy implementation. Its ability to send personalized content ensures messages resonate effectively, and the platform enables the effortless setup of automated and blast campaigns across various channels. Additionally, Iterable's technical excellence stands out, simplifying the creation of advanced workflows and seamless integration of dynamic content into our marketing campaigns.
A powerful marketing automation platform with a robust API, live chat support, and a slick UI.
What do you like best about the product?
Iterable has made building complex journeys a breeze. With a modern UI and intutive tiles one can build out and test journeys in minutes. It has a fantastic API with great documentation and live chat support. It offers a myriad of options for allowing contacts to enter a program and continually adds features to enhance the experince of your contacts. It integrates well with many 3rd party vendors and Iterable representatives are always eager to check in with their customers.
What do you dislike about the product?
That platform does lack a robust CDN for image hosting that some other platforms have figured out but overall you can add images to campaigns and reuse the source urls in other campaigns if you need to.
What problems is the product solving and how is that benefiting you?
We are an agency and the grate part of Iterable is that you can have different "projects" represent different clients and also use them to represent lower environments (prod vs. sandbox). It makes the organization of contacts and testing very intuitive and it is very easy to switch back and forth between projects as needed.
Great for journey build and email campaign sends
What do you like best about the product?
I love how easy it is to build templates, campaigns and journeys. The ability to add a conversion event (that is not just a purchase) within a specific campaign element (i.e. an email or SMS) within a journey has been a gamechange for our monitoring and analytics this year.
What do you dislike about the product?
I dislike that some of the simpler functionalities of database management that other ESPs have, such as being able to change a user's email address can not be done simply within iterable, but have to be done through API calls on the backend.
What problems is the product solving and how is that benefiting you?
I am using iterable to for lead nurting, customer development, post-purchase, loyalty and retention.
Powerful part of our MarTech stack
What do you like best about the product?
Iterable's tool is powerful and easy to use. Training new associated on Iterable is q relatively quick process.
What do you dislike about the product?
Service can sometimes be delayed as our account manager is in the UK.
What problems is the product solving and how is that benefiting you?
Quick email deployment, population segmentation, measurement of campaign efficacy.
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