Iterable
IterableReviews from AWS customer
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A Robust, Intuitive ESP
What do you like best about the product?
Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates.
I'm impressed with amount of data Iterable is able to hold and reference.
Lastly, the customer support through the platform and through our account representative is always immediate and helpful.
I'm impressed with amount of data Iterable is able to hold and reference.
Lastly, the customer support through the platform and through our account representative is always immediate and helpful.
What do you dislike about the product?
The journey capabilities could be further built out to allow things like a send limit per day (not just per minute). We sometimes have to come up with creative workarounds for features that do not exist, such as a daily send limit.
Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services.
Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services.
What problems is the product solving and how is that benefiting you?
Iterable allows us to automate most of our email marketing campaigns. This prevents us from having to build net new emails daily in order to keep the program running. Secondly, Iterable's features allow for a lot of testing, which helps us learn about what works and does not work.
Iterable allows us to populate data in dynamic templates and fields live. This is a small feature that saves us a huge amount of time. We are able to test different versions of the email live in the platform as opposed to having to build out numerous templates and or having to send proofs to our inboxes to view different versions of dyanmic templates.
Iterable allows us to populate data in dynamic templates and fields live. This is a small feature that saves us a huge amount of time. We are able to test different versions of the email live in the platform as opposed to having to build out numerous templates and or having to send proofs to our inboxes to view different versions of dyanmic templates.
Very good experience with iterable.
What do you like best about the product?
Iterable is very good at providing evidence that we as a company have sent out communication to said customers. It is something we can rely on when querying customers' needs.
What do you dislike about the product?
Sometimes it seems that some email providers do not accept our emails and customers complain that they do not receive our emails. Need more cohesion between email providers.
What problems is the product solving and how is that benefiting you?
Iterable helps us to send out mass emails to our customers. Iterable helps solve the problem of whether emails or text messages were sent as you're able to log into iterable and see whether they received this said communication.
A really refreshing experience
What do you like best about the product?
As a former I.T. professional, I've sat through a LOT of software pitches. The folks at Iterable were never pushy, always took plenty of time to allow the natural sales process, and truly knew their product. The innovative things that can be done are staggering.
What do you dislike about the product?
I don't have much to say that is negative. Not because there aren't potentially negative things to say, but because my role in the onboarding is mostly over. I'm now mostly just a user.
What problems is the product solving and how is that benefiting you?
Our goal was a more focused audience, and we get that.
In the future, we are hoping to target that audience in an even more granular way.
In the future, we are hoping to target that audience in an even more granular way.
Top tier platform with incredible support and partnership
What do you like best about the product?
The platform itself is very intuitive, and the latest updates to the UI have been very nice to see more modernized. The reporting and analytics are very well detailed, and the level of hands-on support and partnership that the company provides is incredible.
What do you dislike about the product?
Some additional features around building audiences would be nice.
What problems is the product solving and how is that benefiting you?
Engaging with our players and driving web sales via CRM. Both the platform and the team are very reliable, and the hands-on support we receive is extremely helpful, especially when working out best practices.
Easy to use, set up is crucial
What do you like best about the product?
Iterable is super easy to use and has many features and options to fit various types of business goals. It can be such a powerful tool to add to your MarTech suite. Also, love all the integations with other tools.
What do you dislike about the product?
The main thing that we struggled with Iterable was the implementation. The onboarding experience was tough for us and the implementation process wasn't super smooth. Because of that, we're still seeing the effects of that and working through cleaning up data structures.
What problems is the product solving and how is that benefiting you?
Its a super east to send email campaigns, automate emails, & segment our users into different audiences.
Easy to use with great tools
What do you like best about the product?
The ease of use and number of features. Migration from previous software was sleek and well managed from the Iterable team
What do you dislike about the product?
In the main it's great, but i do find it difficult to find out what customers have been removed and for what reason when creating a campaign sometimes
What problems is the product solving and how is that benefiting you?
Automation of communcation to our customers
Great product overall
What do you like best about the product?
Iterable opens up a world of options for how you bring data into the system and what data you bring in.
What do you dislike about the product?
In some instances we ran into platform for comings, API integrations with external systems.
What problems is the product solving and how is that benefiting you?
Iterable solved the ability to feed data from different points into one location to build a story. Allowing us to better reach our target goals.
Seemless, competent & a great experience
What do you like best about the product?
The team who supported us during the intergration and implementation stages, plus those who support us ongoing have been fantastic, nothing is too much of an ask! (Very refreshing vs other suppliers!)
System wise, i use it every day, and the interface is really simple, clean, and easy to use - again very different to other systems i've used.
System wise, i use it every day, and the interface is really simple, clean, and easy to use - again very different to other systems i've used.
What do you dislike about the product?
The only downside is the template management aspect. When you create a base template and then add it to the campaign, if you update the base template, it doesnt automatically update the template within the campaign (so you basically have to update your templates twice).
What problems is the product solving and how is that benefiting you?
Previously we had an over complicated system, which looked like it was built in the 90s. You had to be a develper to user it, and it was just not what we needed. Iterable has cut down the time it takes to create campaigns, automate our campaigns and communicate to our customers - allowing us to be more agile.
A good tool for email marketing
What do you like best about the product?
The best thing about iterable is it's really good to store the product data, it has really intuitive UI and pretty easy for non tech people to use
What do you dislike about the product?
I don't like the journey creation part and the foldering structure
What problems is the product solving and how is that benefiting you?
It's solving us to have the product data which other tools can't incorporate to this level
User-friendly and great customer service help!
What do you like best about the product?
Ease of use, layout of website, simple steps when building out a campaign, easy integrations and super quick help with any issues.
What do you dislike about the product?
Difficult processs to set up conversion data
What problems is the product solving and how is that benefiting you?
Re-targeting abandoned cart leads, promoting sales, engaging with leads/customers, re-targeting churned customers via push/email/sms, segmentation, a/b testing, marketing automations, transactional info with active subs.
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