Iterable
IterableReviews from AWS customer
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Powerful when it works
What do you like best about the product?
A lot of flexibility and ways to build automated communications journeys, with customizations to fit your business needs. There's catalogs, or using the data fields that exist in Iterable, you can create customized data fields, integrate it with Salesforce etc.
What do you dislike about the product?
Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc.
What problems is the product solving and how is that benefiting you?
It's a great tool for marketing automation in email and SMS, very helpful to send large volumes of emails at once based on certain criteria about your audience, without manually filtering the audience list first.
Good Product, Good Partner
What do you like best about the product?
Nice flexible data model. Ability to do SDK-less mobile messaging. They have helpful support and their product features and launches all make a ton of sense. They enable use to have a single solution for our B2C business and we have been happy customers for over 4 years. Fair pricing, good support, and generally capable and good people across the board, from their leadership, sales, and customer success.
What do you dislike about the product?
There is a learning curve for developing automations but frankly, it all is intuitive and makes sense. More partners and additional Zapier integrations/workflows would be helpful. Reporting is probably the biggest weakness right now. Worth reviewing to see how it suits your needs.
What problems is the product solving and how is that benefiting you?
Enables us to have a single solution rather than point solutions across touchpoints. I love this about them. Unified customer journeys and the ability to have access to powerful tools and more AI is really great.
Good Experience
What do you like best about the product?
I think the tools in the platform are pretty self-explanatory and easy to use.
What do you dislike about the product?
Reporting is often not very clean when you export it into a CSV. Could be some improvements within the Reporting tool.
What problems is the product solving and how is that benefiting you?
Iterable sends our triggered journeys and BAU email templates blasts - its quick, efficient and easy for our team members to use.
Easy to set up and learn how to use, great capabilities, but limited flexibility with data export
What do you like best about the product?
Very quick to onboard and learn how to use
What do you dislike about the product?
They do not make it easy to export data around campaigns and journeys to build our own performance dashboards
What problems is the product solving and how is that benefiting you?
they let us send out automated campaigns on email and push to our users
Great tool and easy to use for marketers
What do you like best about the product?
Iterable was very easy to pick up and user friendly for a non-technical users. In our previous platform, we had to rely completely on engineering to set up a campaign, and now there are many tools at my disposal like the drag and drop editor and the segmentation tool that I can build polished campaigns quickly. There is also extensive learning documentation and trainings which were helpful to get up to speed. The support/account management team is really friendly and nice to work with and the pricing is reasonable.
What do you dislike about the product?
The only downside we've experienced so far is that we cannot utilize push notifications based on the lack of unique device IDs, which allow users to opt out of push notifications per device.
What problems is the product solving and how is that benefiting you?
Iterable helps our team create campaigns quickly and without engineering resources. It also is a reliable platform that we trust to deploy automated journeys and manage user settings.
Extended personalization at scale
What do you like best about the product?
We set out to find an ESP that would allow us to leverage a large amount of data and to create a personalized experience for users. Iterable's tools enable us to do that through programmatic interfaces, which creates a lot of efficiency.
What do you dislike about the product?
Because there's a lot of complexity available, the UI for building emails can be less than intuitive, especially when attempting to test dynamic elements.
What problems is the product solving and how is that benefiting you?
Iterable helps us deliver content that's tailored to each of our users.
Powerful tool that leaves me wanting more
What do you like best about the product?
Iterable does a fantastic job in getting messaging out quickly, along with handling important integrations with our product so it stays up to date with the latest user info.
What do you dislike about the product?
The UX and UI could be a lot better – many tools similar to Iterable consider how businesses will interact with their systems. That does not seem to be the case with Iterable. We spend a lot of time having to "remember" where things are or how things work in order to launch campaigns. It's not very helpful in this way.
What problems is the product solving and how is that benefiting you?
Before Iterable, we were not sending any messaging out to customers. We now get several campaigns out every day, including notifications to customers about their lease information, overdue payments, and other outstanding notifications.
A lot of unique features, execution is often lacking
What do you like best about the product?
Iterable is a powerful tool for creating personalized, highly impactful messaging across email, push notifications, and SMS. Through powerful features like Data Feeds, Catalog, and Template customization with Handlebars, we are able to create campaigns that deliver unique value to each of our subscribers.
What do you dislike about the product?
Although Iterable has many great features, the execution of many of these features is often lacking. To be fair, everything works, but you will spend a lot of time reading and re-reading documentation. And if the documentation is unclear, and it often is unclear, you will also spend a lot of time with the Iterable Customer Support Team.
What problems is the product solving and how is that benefiting you?
Iterable enables us to send highly personalized and targeted emails, push notifications, and SMS campaigns. We are able to accomplish this with the Iterable platform through an integration with our CDP: Segment.
Highly customizable email tool to help grow your business!
What do you like best about the product?
Iterable is very user-friendly and customizable based on your company's unique needs. I can proactively plan email campaigns while having the flexibility to make changes quickly and in real time.
What do you dislike about the product?
I think the UX could be improved to help simplify and clean up tiles and logic within email journeys.
What problems is the product solving and how is that benefiting you?
Iterable is solving our need for email marketing to convert users into customers, share information with customers and promote our services. Using iterable, we can add logic to customize each user's experience.
Love the capabilities, need better analytics
What do you like best about the product?
Their user facing system, and journey automation as well as AI capabilities being added
What do you dislike about the product?
Analytics leaves more to be desired. It's hard to see my metrics at an over view. Would be great if more time was spend there to make it more user friendly
What problems is the product solving and how is that benefiting you?
Marketing automation and email marketing campaigns. As the person who oversees these areas of the business, I am an Iterable power user
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