Iterable
IterableReviews from AWS customer
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Good journey builder, lot of new features on a quarterly basis, good product roadmap
What do you like best about the product?
A lot of intuitive features, constantly improving therefore always something new to experiment with, customer support is usually fast to reply and to reach. Journey builder is easy to use with drap&drop UX. Segmentation is also advanced, and it's easy to integrate custom events and fields. Product roadmap is hopefully bringins a lot of new solutions to our problems, such as the reporting issue
What do you dislike about the product?
Reporting features, messaging insights are often not easily accessible, There are some annoying parts about duplicating journeys or tiles within a journey.
What problems is the product solving and how is that benefiting you?
It connects all our data coming from apps, web and makes crm communication, segmentation and evaluations easier.
Streamlined Automation with Some Limitations
What do you like best about the product?
I find Iterable immensely beneficial for automating our marketing tasks, which spans across different phases of the customer lifecycle - from early customer journeys to retention and win-back. This capability has significantly helped us manage the customer lifecycle and enhance company metrics. I particularly appreciate the frequency cap feature, which is crucial in preventing us from spamming our customers. Additionally, the easy integration with Movable Ink stands out as a potent advantage. This direct integration is facilitated by Iterable's simple and user-friendly UX, making the process seamless and more efficient. The Iterable platform's ease in sending marketing messages across various channels, including emails, push notifications, SMS, and in-app, is another valued feature. Finally, the fast-response time from Iterable support is greatly appreciated and has come in handy during times of distress. Overall, these aspects of Iterable align well with our goals and processes, boosting our operational efficiency and effectiveness in marketing.
What do you dislike about the product?
I dislike the limit on the number of dynamic fields allowed in Iterable and the inability to delete existing dynamic fields. This constraint forces us to reuse previous fields to avoid reaching our limit, which can become quite messy.
What problems is the product solving and how is that benefiting you?
I use Iterable to automate customer journeys, improving company metrics and managing lifecycles. It prevents spamming with frequency caps and offers seamless integration with MovableInk, enhancing marketing efficiency.
Great UI and Easy Building, But Reporting and Customization Need Work
What do you like best about the product?
I like the user interface and the ease to build
What do you dislike about the product?
The reporting capabilities are limited and can't customize campaigns as much
What problems is the product solving and how is that benefiting you?
Quick to build campaigns
Efficient Campaigns with Room for Reporting Improvement
What do you like best about the product?
I love how Iterable facilitates executing marketing campaigns efficiently and effectively, thanks to its intuitive drag-and-drop interface and robust segment builder. The drag-and-drop feature is particularly valuable as it simplifies the campaign creation process, making it accessible and user-friendly for creating impactful email campaigns effortlessly. Additionally, being able to easily create lists of customers to contact significantly enhances the workflow, allowing for better-targeted communication strategies. These features collectively streamline my email marketing efforts, saving time and reducing complexity, which is why I rate it an 8 out of 10 for recommendation.
What do you dislike about the product?
I find the reporting in Iterable to be somewhat clunky at times. There is room for improvement, particularly in the heatmap feature, which could be more effective in displaying the performance of different snippets.
What problems is the product solving and how is that benefiting you?
I find Iterable enables easy creation of customer contact lists and execution of marketing campaigns efficiently through its drag-and-drop and segment builder features.
Reliable Platform for Email Campaigns and Automation
What do you like best about the product?
Iterable features an intuitive user interface, a convenient drag-and-drop email template editor and email journey builder. It also offers robust audience segmentation and a variety of reporting options.
What do you dislike about the product?
The options for sorting and searching campaigns could use some improvement, particularly once you have created hundreds of them. It would also be helpful to have the ability for users to generate events directly from the frontend. Usage limits on profiles, sends, and events require careful planning as you scale.
What problems is the product solving and how is that benefiting you?
Iterable enables us to centralize and automate our customer communications, which simplifies the process of running personalized email campaigns and onboarding journeys. The platform's segmentation and workflow features help boost engagement, and its comprehensive analytics give us the insights needed to optimize for a stronger ROI. Iterable saves us time, streamlines our processes, and elevates the overall customer experience.
User-Friendly Segmentation and Quick Integration Impress
What do you like best about the product?
Segmentation is user friendly
Integration is was quick
Journey builder is very good
Integration is was quick
Journey builder is very good
What do you dislike about the product?
Integration with BlueConic didn’t work well
Voucher management wasn’t as seamless as expected from a marketing tool
Voucher management wasn’t as seamless as expected from a marketing tool
What problems is the product solving and how is that benefiting you?
Omnichannel activation
Efficient Marketing Comms with Room for Improvement
What do you like best about the product?
I primarily use Iterable for marketing communications, focusing on large-scale email sends to mixed segments. I particularly appreciate the journeys feature in Iterable because it offers multiple trigger options, making it versatile in solving various problems. Additionally, the layout is intuitive and allows for easy navigation, especially when viewing a journey for the first time, such as for quality assurance purposes. This comprehensive layout facilitates understanding and managing the journeys efficiently.
What do you dislike about the product?
I find that there is a lot of repetition required when building templates and lists in Iterable. This repetitive process can be time-consuming and cumbersome, as it lacks a seamless workflow. Although the feature of saved rows has helped reduce some of the repetition, it still does not facilitate a smooth and efficient experience. Implementing predictive text could significantly improve this aspect by streamlining the process of creating templates and lists.
What problems is the product solving and how is that benefiting you?
I use Iterable for large scale email sends to mixed segments and find its journey feature, with multiple trigger options and an intuitive layout, solves various problems and simplifies QA processes.
Versatile Email and Notification Platform, Needs Heatmap Fix
What do you like best about the product?
I find Iterable extremely beneficial as it encompasses all the necessary core features I require, particularly for marketing emails, SMS, and web push notifications. I appreciate the regular feature updates that Iterable provides, as they often resolve minor issues we encounter, demonstrating their commitment to enhancing user experience. The quick response to known issues or bugs with timely updates is a significant plus, ensuring functionality and reliability. Additionally, I value the ability to submit feature requests, which makes me feel involved in the product's development and future enhancements. These aspects of Iterable contribute to a seamless and efficient marketing communication workflow, empowering me to connect with customers effectively by leveraging the data we have about them and ensuring communications are both timely and relevant.
What do you dislike about the product?
I have noticed issues with the heatmaps in Iterable not displaying the number of clicks throughout the email correctly. The discrepancy arises because the heatmaps UI was updated earlier this year, and depending on whether you view the updated or previous version, the number of clicks shown differs. This inconsistency makes it difficult to assess the effectiveness of different email elements, particularly when conducting A/B testing and reviewing heatmaps for tests.
What problems is the product solving and how is that benefiting you?
I use Iterable to communicate regularly with customers, balancing frequency and relevant content. Its feature updates resolve small issues and allow feature requests.
Streamlined Email Marketing with Powerful Customization
What do you like best about the product?
I love using Iterable for its drag & drop email builder, which significantly streamlines our workflow, making the path from design to implementation quicker and easier. This feature allows us to efficiently construct emails without the need for deep coding knowledge. Additionally, I enjoy how snippets and HTML blocks can be utilized to personalize emails dynamically based on profile fields and event fields, enhancing the tailored experience for our audience. The data feeds offered by Iterable are invaluable for our operations, as they enable us to pull in necessary data on-the-fly from external data sources, meaning we don't have to store all of our data directly within Iterable itself. This flexibility allows us to manage and utilize our data efficiently, enhancing the overall effectiveness of our marketing and communication strategies. Moreover, I appreciate that Iterable has great tools for us to be able to construct intricate customer journeys, and provide us with the ability to create exceptional experience-driven campaigns propelled by moments-based marketing.
What do you dislike about the product?
I would like better insights for platforms and devices, as well as a way to drill down into the user segment that makes up a metric without having to build a bunch of dynamic segments in the list builder. We spend time preparing and customizing emails for all types of platforms, and it would be nice to know what type of devices to concentrate our time on. For example, if most of the opens come from iOS mobile devices, we will concentrate on making that better but also look at instances where we can make Android better. The drill down into user segments from insights would save valuable time when reporting to management. For example, sometimes we would like to know what type of users are unsubscribing. The only way to figure that out is to try to isolate those users in a segment which is complex and time-consuming.
What problems is the product solving and how is that benefiting you?
Iterable enables us to build intricate customer journeys, streamlining email creation with a drag & drop builder. It enhances personalization through snippets and data feeds, improving efficiency and customer experiences in our marketing efforts.
Impressive Integrations and Clean API
What do you like best about the product?
It's wide arsenal of integrations and overral tidyness in it's api. It's also quite simple to understand when using features such as journey setup via drag n drop
What do you dislike about the product?
It may feel a bit slow at times (for example when waiting for events to propagate via the webhooks). Some design choices are questionable - templates might feel confusing when editing a campaign in a journey and not seeing those changes propagate to the template that journey campaign was based on
What problems is the product solving and how is that benefiting you?
It orchestrates our transactional messages that can be anything from lease/application status updates to payment reminders and info about received/failed payments. We also use it to debounce emails/sms as to improve our sender scores
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