Iterable
IterableReviews from AWS customer
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The best team and platform
What do you like best about the product?
The team members at Iterable are of the highest caliber. They are experts in their field and gave us the support we needed.
What do you dislike about the product?
The platform is super powerful and can do a lot. But only if you're setting it up correctly. If you set up your data correctly the sky is the limit.
What problems is the product solving and how is that benefiting you?
Iterable helps us solve for cross-channel optimization we were currently lacking with individual channels not speaking to one another.
Great experience with Iterable!
What do you like best about the product?
The team has been amazing with helping get up to speed. The product is useful and great for marketers.
What do you dislike about the product?
It's overwhelming at first because it's so much.
What problems is the product solving and how is that benefiting you?
Helping us making sound automations is key to scaling our team. We've increased our volume despite having limited resources.
Excellent experience with Iterable
What do you like best about the product?
Iterable is a godsend for our startup's lean marketing team. It's intuitive, chock full of self-service resources like Iterable Academy, and the Customer Success team is incredible at on-boarding and following up diligently. Integrating Iterable was a cornerstone of our quarterly goals and it's already proven its ROI.
What do you dislike about the product?
Not much. It's a good value compared to competitors.
What problems is the product solving and how is that benefiting you?
Our product had never done personalized segmentation in our email marketing before, so Iterable was instrumental in setting that up.
Excellent support as we build our tech stack and capability
What do you like best about the product?
Intuitive platform and the support we receive from the overall business whether product, customer success or finance!
What do you dislike about the product?
We have a few challenges that are being addressed, and that is what we like about the company and its people...
What problems is the product solving and how is that benefiting you?
Iterable enables us to connect more directly and relevantly with our various audiences across our multiple business lines, which is hard to do in sports when sentiment is so changeable, the benefit is seen in being able to be responsive and learn as we go
Comprehensive notifications platform
What do you like best about the product?
Scalable solution for user engagement and notifications, simple to set up and use from a technical perspective. We have a great relationship with our account representatives so it's a breeze if or when our team encounters any issues or has questions about best using the platform.
What do you dislike about the product?
It can be difficult to accurately predict email volumes and subscriber volumes, which directly impacts our contract and pricing, but our account representatives are very helpful during the process.
What problems is the product solving and how is that benefiting you?
Notifications platform at scale for transactional notifications as well as marketing outreach.
Amazing platform to streamline your marketing strategy
What do you like best about the product?
I love the chat support we have access to, where I can ask a question on any topic and know I will get the help I need. The platform is very user-friendly and allows you to leverage multiple channels to reach your audience.
What do you dislike about the product?
I wish there were more functions for using SMS and monitoring reporting, replies, etc.
What problems is the product solving and how is that benefiting you?
Send time optimization, journeys that are easy to set up, assistance with deliverability, enhancements to campaign set up and template set up
Lifecycle platform built by lifecycle marketers
What do you like best about the product?
Iterable allows for a more sophisticated data structure and lets us deeply personalize our campaigns across multiple channels. Their AI features are getting better and enriching the customer journey through personalization. Iterable is far and away the best email marketing tool I've used.
What do you dislike about the product?
The feature release schedule can be a little slow. It also requires extensive engineering support to get full usage out of the more robust features, but that's probably unavoidable. The native reporting capabilities are underwhelming and not intuitive. Also, if you're looking for a one-stop-shop email tool, Iterable only excels at 1:many email campaigns. For 1:1 email campaigns, as in sales enablement, you'll need a different tool.
What problems is the product solving and how is that benefiting you?
We need to communicate with our customers and nurture prospects throughout their journey. Iterable allows us to segment by any metric we use to deliver the right experience to the right contact.
Incredible Onboarding Experience
What do you like best about the product?
The team has been very helpful throughout both the sales and onboarding processes. Migrations are complicated, and they've been incredible in helping us manage all the moving parts, including answering all of our questions.
What do you dislike about the product?
The lack of ability to split within Journeys beyond 2 options (yes/no split).
What problems is the product solving and how is that benefiting you?
Mainly the ability to increase personalization across multiple products for our customers.
Amazing customer service and high-quality cross channel marketing platform!
What do you like best about the product?
1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.
2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience.
2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience.
What do you dislike about the product?
I don't dislike anything about the product or the team so far
What problems is the product solving and how is that benefiting you?
1. Customer Segmentation
2. Personalization
3. Marketing automations
All these capabilities help us with quick turnarounds and achieve efficiencies at scale
2. Personalization
3. Marketing automations
All these capabilities help us with quick turnarounds and achieve efficiencies at scale
Phenomenal support and super user-friendly platform
What do you like best about the product?
Support feels instant, and everyone I speak to has an in-depth understanding of the product and its nuances. I feel that our team is able to push boundaries because of the support we receive for our questions and suggestions. We can also generate great personalized content because of the platform's flexibility. They're always letting us know about incoming improvements to the platform. It is a very intuitive platform and documentation is extremely thorough. In the off chance that documentation only gets you 98% of the way there, the support team is always ready to get you to your goal. Integration to Segment was incredibly straightforward.
What do you dislike about the product?
Cannot change a user trait's data type or name once it is cast. Downloading a high-volume CSV from a list takes a very long time.
What problems is the product solving and how is that benefiting you?
Quick and easy personalization, robust segmentation that supports regex is very helpful, and the flexibility within each feature like Journeys and Catalogs is great across our many use cases.
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