Iterable
IterableReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
756 reviews
from
External reviews are not included in the AWS star rating for the product.
Powerful email marketing tool!
What do you like best about the product?
Iterable is easy and intuitive to use. There is a lot of flexibility with the layout and styles of email templates. The best part of my Iterable experience was the friendly and helpful customer support!
What do you dislike about the product?
It does not include the customer management capabilities of other platforms. This sometimes made it complicated to manage customer lists for sending targeted emails.
What problems is the product solving and how is that benefiting you?
It's an out-of-the-box email platform that people across any organization can use. You don't need to be a pro email marketer to start using the many tools and capabilities in Iterable.
Great Tool for Lifecycle Marketing
What do you like best about the product?
The segmentation tool is top notch. I've learned different querying languages but this just makes things soo easy. Also love the workflow tools and the easy visualization with them.
What do you dislike about the product?
Reporting dashboard tools leave a good amount to be desired, when I share a dashboard I have created I have no way to share department or organization wide. Hoping this will be added in the future.
What problems is the product solving and how is that benefiting you?
All things automation, it saves us so much time and keeps our ship running 24/7. Let's us gain insights through AB Tests, look up users, and view our full customer lifecycle.
Fantastic technical support
What do you like best about the product?
Iterable is very reliable regarding complex segmentation and journeys to trigger correctly. On top of this, the technical support that is readily available via chat has done wonders for our troubleshooting and learning curves.
What do you dislike about the product?
Iterable needs to make the product easier to use and understand for non-technical users. As it stands, I would say Iterable has the most complex learning curve on the market.
What problems is the product solving and how is that benefiting you?
Iterable helps us use it as an extension of our product. Being able to utilize lots of profile updates, journey webhooks, etc has allowed us to solve a lot of issues with timing for our consumer product.
All you need for the entire user journey.
What do you like best about the product?
Journey Builder. It gives you the ability to build out comprehensive messaging flows across text messaging, email, push notifications, and in-app messaging all in one place. Custom Events is also a really amazing way to track the success of your campaigns.
What do you dislike about the product?
At times, it can be pretty API / technically dependent. It's not a tool that you can plug in and play right away. You really need to nail the implementation to ensure success with it.
What problems is the product solving and how is that benefiting you?
It solves a few: 1. Puts all of our communications across all channels in one place. 2. Conversion tracking - We can't attribute real success metrics to a campaign. 3. A/B testing - Great framework for easily creating experiements
Great user interface backed by top notch customer support
What do you like best about the product?
Iterable is well documented and has a visually appealing, intuitive interface while at the same time having the features I need to deliver highly segmented interactions to my audience.
What do you dislike about the product?
It would be nice to have a universal suppository for all of my content snippets so that I could refer to them across projects. I'd also like to have more control over what days of the week I send emails in journeys without a lot of work-around coding to get there.
What problems is the product solving and how is that benefiting you?
Using Iterable webhooks in concert with a third-party provider, we are working to set up a program that responds to user behaviors to trigger not only email and SMS but also direct mail to our users.
Iterable ESP Review
What do you like best about the product?
Having all of our data in one unified platform and the data is actionable is the most impactful feature.
What do you dislike about the product?
The reporting functionality could be improved throughout all of Iterable. The high level reporting is fine but getting granular can be difficult.
What problems is the product solving and how is that benefiting you?
It is solving the challenge of how we plan, strategize, and execute our omnichannel marketing touchpoints. Everything from email, SMS, to mobile App.
Iterable experience
What do you like best about the product?
I think Iterable has most tools that a marketer would need to run successful campaigns. It's user-friendly and has helpful guardrails to ensure quality and support in campaign building and performance tracking.
What do you dislike about the product?
Iterable is not necessarily beginner-friendly. You must have experience working with a similar marketing platform or have knowledge in coding, logic, back end support, API calling, etc.
What problems is the product solving and how is that benefiting you?
Iterable solves several problems for our business, including: storing customer information and events, segmentation, list creation, analytics, testing, and of course engagement.
Recommend for all your marketing automation needs!
What do you like best about the product?
Constant new & valuable features are being added to keep up with the latest in marketing, and it's easy to design, send, & optimize all your email/SMS campaigns. Working with the Iterable team is also so easy and amazing.
What do you dislike about the product?
Wish the footers/snippets were easy to work with. Sometimes the way it uses coding is confusing & hard to master if you don't know how to do it already. No programs that aren't trigger based. Would be nice to create your own program from scratch.
What problems is the product solving and how is that benefiting you?
They are solving ux issues, and adding new features to keep up with current trends. I'm able to easily report & manage journeys to optimize & improve customer experience.
Great!
What do you like best about the product?
How easy and friendly the UI is. It's easy to get to where you need to go.
What do you dislike about the product?
The messaging insights can be confusing to operate at times.
What problems is the product solving and how is that benefiting you?
Email and SMS. We have a vast audience, and Iterable has helped tremendously in helping us reach them. We recently integrated SMS into our marketing strategy and it has helped immensely.
A consistently reliable marketing platform
What do you like best about the product?
The AI features have made subject lines and testing a breeze!
What do you dislike about the product?
I can't think of anything that they can improve at the moment. Previously, they would roll out cosmetic changes that would negatively impact our workflows, but updates for the past few years have done the complete opposite. We're satisfied customers and power users.
What problems is the product solving and how is that benefiting you?
We can communicate with our customers and subscribers, and Iterable makes that beyond easy.
showing 431 - 440