Iterable
IterableReviews from AWS customer
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Still learning the platform, but impressive!
What do you like best about the product?
It’s a much more modern platform compared to what our company used previously with user friendly features and fantastic learning courses and documentation.
What do you dislike about the product?
Still exploring a few limitations and quirks but team has provided solutions.
What problems is the product solving and how is that benefiting you?
Multi channel marketing
Best CRM lifecycle tool available
What do you like best about the product?
Iterable has the most complete feature set for multi-channel lifecycle marketing.
What do you dislike about the product?
Iterable is missing a couple key features for reporting and measurement that currently requires other tools to help augment certain reporting views.
What problems is the product solving and how is that benefiting you?
Iterable is able to unify our direct marketing channel initiatives and helps the team build personalized campaigns at scale.
Easy to use platform with a lot of opportunity for customizations
What do you like best about the product?
AI solutions for send time optimization and channel optimization to improve engagement
What do you dislike about the product?
There aren't many critiques at this point! I think the new dashboard will be extremely helpful to have a go to spot for a summary of everything
What problems is the product solving and how is that benefiting you?
Reaching the right customers at the right time using the right channel with relevant content
Iterable stands out in a sea of mediocre products
What do you like best about the product?
Innovation and enhancements done with user experience in mind. Made by marketers, for marketers!
What do you dislike about the product?
The arrows connecting the journey points together make it look messy, would like to be able to attach them to any part of the tile
What problems is the product solving and how is that benefiting you?
Moving from SFMC, we went from having a highly technical and clunky product that requires high specialization and training to operate effectively. It's very difficult to manage and Iterable's drag and drop feature makes it so user friendly just about anyone could pick it up! Plus the UI is fantastic.
Complex but smart
What do you like best about the product?
Robust ways to use data to personalize our email comms
What do you dislike about the product?
It's complex even for the everyday marketer speaking in everyday language
What problems is the product solving and how is that benefiting you?
Segmentation across multiple audience types
Powerful!
What do you like best about the product?
The best part about Iterable is the visibility into what our entire team is working on
What do you dislike about the product?
Some bugs such as inability to create a list within a journey
What problems is the product solving and how is that benefiting you?
Coordianting comms
User friendly
What do you like best about the product?
Easy to understand. Support chat always so prompt and helpful .
What do you dislike about the product?
Support articles could be out of date or difficult to search for certain topics.
What problems is the product solving and how is that benefiting you?
Interesting our data
Love iterates support chat!!
What do you like best about the product?
Your support team on chat is unmatched! I have worked with sales force for over 8 years, Eloqua for 6 and a variety of others for a few years each. None have anything close to how knowledgeable your team is. I can’t express enough how bad the support was with salesforce even with paying for their top tear support, millions a year waisted.
What do you dislike about the product?
Wish there was PDF hosting, in the image hosting tool.
What problems is the product solving and how is that benefiting you?
It has helped increase our sales to the point where we’re cash flow positive now
Iterable is Easy to Use and Powerful
What do you like best about the product?
I like the User experience and user-friendliness of Iterable and find it nice to look at generally. We also have the ability to do lots of things in different ways.
What do you dislike about the product?
I wish you could delete profile fields and rename snippets. I would also like to be able to use dynamic lists with catalogs.
I think there could be UI improvements on the Experiment section within campaigns. It is kinda hard to click and see the different versions clearly.
I think there could be UI improvements on the Experiment section within campaigns. It is kinda hard to click and see the different versions clearly.
What problems is the product solving and how is that benefiting you?
Iterable allows us to personalize our content based on things like wherever someone is free or paid, a student, a certain type of professional, etc. We have lots of control over audiences and visibility on how journeys play out for our customers.
good marketing automation platform
What do you like best about the product?
marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option
What do you dislike about the product?
need more IT hands on support during integration
What problems is the product solving and how is that benefiting you?
easy tool to use for marketers who may not be able to code
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