Iterable
IterableReviews from AWS customer
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Recommend for all your marketing automation needs!
What do you like best about the product?
Constant new & valuable features are being added to keep up with the latest in marketing, and it's easy to design, send, & optimize all your email/SMS campaigns. Working with the Iterable team is also so easy and amazing.
What do you dislike about the product?
Wish the footers/snippets were easy to work with. Sometimes the way it uses coding is confusing & hard to master if you don't know how to do it already. No programs that aren't trigger based. Would be nice to create your own program from scratch.
What problems is the product solving and how is that benefiting you?
They are solving ux issues, and adding new features to keep up with current trends. I'm able to easily report & manage journeys to optimize & improve customer experience.
Great!
What do you like best about the product?
How easy and friendly the UI is. It's easy to get to where you need to go.
What do you dislike about the product?
The messaging insights can be confusing to operate at times.
What problems is the product solving and how is that benefiting you?
Email and SMS. We have a vast audience, and Iterable has helped tremendously in helping us reach them. We recently integrated SMS into our marketing strategy and it has helped immensely.
A consistently reliable marketing platform
What do you like best about the product?
The AI features have made subject lines and testing a breeze!
What do you dislike about the product?
I can't think of anything that they can improve at the moment. Previously, they would roll out cosmetic changes that would negatively impact our workflows, but updates for the past few years have done the complete opposite. We're satisfied customers and power users.
What problems is the product solving and how is that benefiting you?
We can communicate with our customers and subscribers, and Iterable makes that beyond easy.
I've worked with Iterable for over 5 years.
What do you like best about the product?
Iterable has an intuitive UI and makes creating campaigns and measuring success a breeze. Plus, it's easy to tailor to each company's specific needs.
What do you dislike about the product?
I wish the reporting structure was more customizable. We can get all the info we need, but it's not always structured how we need it.
What problems is the product solving and how is that benefiting you?
Iterable allows us to move quickly. We can create new campaigns fast and can edit and manage existing campaigns seamlessly.
My use: looking up marketing correspondence for users
What do you like best about the product?
Once logged in, it's easy to enter the "user" email address and see all the correspondence we've had via marketing (we don't use it for correspondence, just marketing emails).
What do you dislike about the product?
It logs me out every single day. I'm not sure why there isn't an option to stay logged in. As well, the newest default screen is some sort of a summary, and it's not useful to me at all. Perhaps there is a default way to see the "history" but that's what I need to use all the time.
What problems is the product solving and how is that benefiting you?
When a user complains that they didn't get a renewal notice, I can look it up and see if they did (normally they did) and show it to them. This aids in conflict resolution when we can show them it was sent.
Iterable customer service has meet all my needs thus far.
What do you like best about the product?
I really enjoy the speed of the support chat.
What do you dislike about the product?
I dislike the user experience for segmentation.
What problems is the product solving and how is that benefiting you?
Iterable is helping me make dynamic content.
We love Iterable for our healthtech company
What do you like best about the product?
Iterable connects with our tech stack, including our product, to allow us to highly personalize subscriber communications. It is easy to build out journeys, design templates and send blasts. Being a healthcare company, we have to be HIPAA compliant, and Iterable was by far the best HIPAA-compliant marketing suite for us.
What do you dislike about the product?
We have had a few challenges around our data integration with Mixpanel. However, the Iterable team is always so quick to respond and great with helping us resolve any issues we have.
What problems is the product solving and how is that benefiting you?
Iterable provides us email and SMS capabilities across all of our subscribers, while integrating with our CRM, Analytics and product so we can understand exactly what marketing efforts impact product usage.
Marketing Campaigns made easier using Iterable
What do you like best about the product?
The key features of Iterable, which creates an edge over other products, are
1. Rich online documentation.
2. Iterable is very user-friendly when creating an email or mobile push messages.
3. Integration with 3rd party softwares like Segment and custom email proxy is a plus.
4. Very prompt and responsive support team.
1. Rich online documentation.
2. Iterable is very user-friendly when creating an email or mobile push messages.
3. Integration with 3rd party softwares like Segment and custom email proxy is a plus.
4. Very prompt and responsive support team.
What do you dislike about the product?
As of now I don't have any point to dislike the product.
What problems is the product solving and how is that benefiting you?
We were using an in-house, custom-built marketing tool, which was not so intuitive and did not provide features for reporting, analytics tracking etc. There was a lot of dependency on the development team(s) to understand the tool's functioning.
The documentation level and time spent updating with every enhancement were too high.
Iterable helped us to overcome the problems being faced with custom tool.
The documentation level and time spent updating with every enhancement were too high.
Iterable helped us to overcome the problems being faced with custom tool.
Straightforward and robust MA solution
What do you like best about the product?
Overall, very easy to learn and use. Solid functionality and customization for all our marketing automation needs. The open API infrastructure helps with system transparaency and the ability to see everything that is occuring in our platform and connect to other, external platforms. Support is very responsive and always willing to jump in to find work arounds or innovative solutions for anything not directly out of the box.
What do you dislike about the product?
Built-in reporting is a bit lacking, especially at system-level and data hygiene needs. We also find aggregate system reporting a bit circuitous, but Iterable is continually improving functionality and interface. While the open API allows for custome integrations, not having out of the box connections to major other platforms adds a layer of complexity in looking at 3rd party connectors or leaning on our engineering team to build connections.
What problems is the product solving and how is that benefiting you?
Automating messaging out to all customers and partners based on activity is crucial for our business model. Platform integrations help reduce manual intervention and increases efficiency and productivity across our team.
A Great & Easy to Use Platform
What do you like best about the product?
Iterable is a great platform that allows me to accomplish personalization and dynamic campaigns with little lift. They are also incredibly responsive when it comes to future improvements which makes me excited for what this platform will bring in 2023.
What do you dislike about the product?
Sometimes Iterable can glitch at times and not load campaigns which can be frustrating when I am in the thick of campaign building, but the Iterable team is usually very responsive and helpful when it comes to this error.
What problems is the product solving and how is that benefiting you?
Iterable makes it so my organization is able to communicate with our users in a personalized and quick way. With their platform I'm able to execute campaigns easily and without much time invested.
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