Iterable
IterableReviews from AWS customer
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Great Automation partner for growing business!
What do you like best about the product?
We have found Iterable to be a great partner in pushing the boundaries of our we think about our data. They have listened to our needs and worked to find solutions that fit our business, even if they aren't off the shelf. The on-call support team is excellent. I also very much appreciate exposure to the annual Activate Summit.
What do you dislike about the product?
Our business is not Retail so some of our use cases push beyond the norm and the vast majority of our use cases start with phone call not via a web form or web site visit. I would appreciate more proactive strategic outreach and a standing quarterly business review with recommendations pushing us beyond the limits of what we know and accept.
What problems is the product solving and how is that benefiting you?
Migrating legacy processes to a single automation platform, ensuring a more repeatable approach and consistency across workflows. We are also using Iterable to test the interaction of Email, SMS and Direct Mail workflows.
Making Lifecycle Marketing Simple
What do you like best about the product?
I've used multiple ESPs and I find Iterable to be top-tier. It possesses an amazing balance between providing dynamic features for automation across multiple channels and a reliable support team to troubleshoot any issues experienced. I have already recommended Iterable to another brand for a separate project.
What do you dislike about the product?
I wouldn't say there is something I "dislike" however, I would love to see Iterable offer additional dynamic features for SMS and email.
What problems is the product solving and how is that benefiting you?
It provides more options for automating messages across the customer's lifecycle. The functionality handlebars provide allows for a greater level of personalization and additional features such as Send Time Optimization, Quiet hours, Brand Affinity, and more, providing more opportunities to achieve a greater impact for marketing.
Iterable - perspective from CIO / CISO
What do you like best about the product?
Iterable has been reliable and very communicative since day one. They work with us to get the messaging out there and ensure it's the message we intend. They are also very knowledgeable and helpful with deliverability and support.
They also take security very seriously and have worked with us to achieve full PCI Compliance.
They also take security very seriously and have worked with us to achieve full PCI Compliance.
What do you dislike about the product?
The onboarding process seemed to take a long time, longer than I anticipated.
What problems is the product solving and how is that benefiting you?
Email list hygiene and deliverability are the two huge problems I've benefited from. Having a team of knowledgeable experts and a platform like Iterables have been beneficial.
Fantastic and Wonderful
What do you like best about the product?
Iterable has allowed us to grow our marketing program in ways we didn't know were possible.
What do you dislike about the product?
There are still some in workflow throttling that we use that could be improved, along with our dynamic to static list conversions that sometimes fail
What problems is the product solving and how is that benefiting you?
Optimizing sends based on time zones has allowed us to personalize our users' content to maximize engagement. And the use of Heat maps to show our design and Brand teams how our creative is engaged is a fan favorite in all of our recap decks.
Iterable has been a great partner for NBC TVE
What do you like best about the product?
The folks are friendly, helpful, and prioritize our needs
What do you dislike about the product?
No strong "dislikes" per say, looking forward to working with the Iterable team to improve the platform and the experience for marketing ops folks
What problems is the product solving and how is that benefiting you?
Adding additional functionality & channels for us to explore, creating id-based projects for us to migrate into
The best ESP on the market
What do you like best about the product?
I've worked in Iterable at 3 companies and it is hands down the best ESP out there. A few things I love:
- Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature.
- The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists.
- Amazing support. Everyone at Iterable is knowledgeable and very willing to help.
10/10 recommend!
- Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature.
- The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists.
- Amazing support. Everyone at Iterable is knowledgeable and very willing to help.
10/10 recommend!
What do you dislike about the product?
Not necessarily a flaw, but it's helpful to have a dev or someone who knows JSON to really take advantage of the tool.
What problems is the product solving and how is that benefiting you?
We need to be scalable and efficient, have perfect targeting, and easily A/B test for optimization. Iterable helps us do all of those things.
Launch to current state AWESOME
What do you like best about the product?
Iterables support team is fantastic; I use the live chat whenever I run into a challenge and sometimes even to brainstorm (or ask if I am doing something the best way possible)> They are always available and super helpful; I've never had an issue go unresolved! Also Brian (Deliverability) and Sam (CSM) are very responsive to our needs and are real problem solvers.
What do you dislike about the product?
The only downside with iterable is the lack of proofing collaboration with campaigns. I think this could be better if iterable could fold in an approval, changes or reject functionality right into the proof.
What problems is the product solving and how is that benefiting you?
Iterable has replaced a complicated e-mail system with a complete marketing automation tool; it is also clean and simple to design as a starter without learning HTML design. This has not only improved timeliness but has also enabled us to work efficiently with a tiny team.
Great software, great support team!
What do you like best about the product?
The support and the easy-to-use interface are great. They are also still heavily investing in the product.
What do you dislike about the product?
The data structure can be a bit hard to set up, maintain and troubleshoot.
What problems is the product solving and how is that benefiting you?
We use it for our CRM system and letting us connect directly with customers.
Iterable Review
What do you like best about the product?
Push notifications (Mobile platform) Integration works the best
What do you dislike about the product?
Haven't explored other features apart from Push Notifications for mobile platforms
What problems is the product solving and how is that benefiting you?
Helps to view the success of notifications delivered to the user. Features like seeing the number of users who opened the notifications help to understand the conversion rate at a high level.
Fantastic product, fantastic Customer Success Managers!
What do you like best about the product?
Iterable provides a fantastic product for all things lifecycle marketing. Their customer service and success managers go above and beyond for their customers.
What do you dislike about the product?
I would like the knowledge base to be a bit more user friendly - sometimes very hard to look up a specific question.
What problems is the product solving and how is that benefiting you?
All things lifecycle marketing - we can reach our customers in one easy project.
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